Social media marketing is an important aspect of any marketing strategy. Every brand, whether they’re a digital native brand or an older one, needs it to reach its audience – both established, reluctant, and new.
A big part of social media marketing is constantly and consistently creating social media content. This keeps you on your customers’ feed, ensuring brand loyalty and better exposure and visibility.
Keeping up with regular posting and coming up with fresh content are the biggest challenges when it comes to meeting your social media marketing goals. This is especially true if you’re working with limited resources and a small team.
But no need to worry! With the mainstream advent of AI or Artificial Intelligence, there are now so many AI tools that you can use to amp up your social media marketing. In this blog, we’ll introduce you to 6 unique AI tools that you can use to create fresh social media content to market your brand or business.
CF Spark Writer
CF Spark Writer is a suite of text generator tools developed by Creative Fabrica, a well-loved marketplace for digital assets.
The text generator tools are quite varied – from Etsy-specific text generators, a whole suite of tools to help you generate unique blog content, to ad copy. You can also use the tools to brainstorm content ideas, start-up ideas, and titles.
To grow your social media accounts, you’ll want to provide more content to your followers even outside social media. Not only will this enhance your credibility, it also adds SEO juice to your social media accounts.
Growing an email list, which you can start with a cold email generated by CF Spark Writer, should be on your marketing agenda if it isn’t already.
CF Spark Art
CF Spark Art is Creative Fabrica’s main art generator. It generates unique artwork and most conveniently, you can generate images in your desired image ratio. This means you can automatically use your AI-generated images in your platform of choice, whether that’s on Instagram, Facebook, or TikTok.
If you’re looking for highly specific image file formats, you can explore CF Spark Art’s companion art generator tools. The AI suite of tools includes a Pattern Generator (CF Spark Patterns), a transparent PNG Generator (CF Spark Crystalline), and even an image remixer (CF Spark ImageMix).
Simplified Social Media Scheduler
Social media marketing is not just about what you post but when you post your content. To make it easier for you, use the Social Media Scheduler by Simplified.
This AI tool helps you schedule your updates at the right time so you’ll have the maximum number of engagements on your posts. You can create a whole social media campaign and schedule the entire cycle ahead of time with this AI tool.
Video marketing is now a crucial part of any marketing strategy. Indeed, having short-form videos on TikTok or Instagram Reels is the fastest way to go viral and reach your intended audience.
If you don’t have the budget for video production, there are now many AI video tools you can use. Steve.ai is a popular AI tool that produces animated and live videos with just text.
You can create videos with the tool using your own script or use your existing long-form blogs or audio content as the basis for your AI video.
Emplifi (Formerly SocialBakers)
If you want to grow your social media following in various channels, you’ll need a big team focusing on each platform. But if you’re working with a small team, you could augment their skills by using an AI tool like Emplifi, formerly known as SocialBakers.
This customer engagement tool helps you navigate social media, tracking the engagement levels of all your posts on all your accounts. It also has a big database of influencers that you can tap to further your reach. Most importantly, it helps you do social media listening to get to know which type of content resonates with your target audience.
Heyday by Hootsuite
One of the reasons why your brand needs to be consistently visible on social media is that it creates the impression that customers can easily reach you online.
But if you’re a growing brand with limited manpower, your customer service rep may not be able to address all concerns in a timely manner.
If this is your top concern, you can power up your customer service with AI tools equipped with Natural Language Processing or NLP.
Heyday by Hootsuite is an AI tool you can use for social media queries. It can automate responses to common or routine questions you often receive on your social messaging apps. Freed up from such easy questions, your human CS representative can then address other concerns that need human interaction or intervention.