Do you want to advertise and don’t know the best platform to do that through? Want to maximize your advertisement and can’t seem to find a proper channel to do that? Do you want to generate more conversations? Does your company require an advertising campaign? Do you want a well-trusted and highly recommended company for this cause?
The recent changes in marketing have made it hard to attract a genuine buyer to your advertisement campaign and even harder to monetize such campaigns. In the years of development marketing agency have adopted the requirement of creating advertising campaigns for their client’s company in order for it to progress and produces revenue. With the shift of recent changes that have occurred, it is hard to find a platform that provides its clients with both advertising and monetizing. However, that does not seem to be the case anymore. Let me introduce you to ActiveRevenue.
What is ActiveRevenue?
ActiveRevenue is a platform that was introduced to the world in 2012. The platform is known as DSP (Demand-side platform). ActiveRevenue has now taken the world into a whole new era of marketing. It is software that agencies buy to publish their client’s company advertisements. The platform provides its customers with a wide range of facilities that include advanced analytics, budgeting options, complex campaign management, and many more with these. The platform has provided its clients with a great amount of traffic by creating advertising campaigns. The best part about this is that it’s totally free to register or create an account.
Why ActiveRevenue?
Now the question that commonly comes into our minds is why ActiveRevenue? Why not some other platform? Well, it’s easy to understand. You see the platform has provided Billions of users with top-notch and great-performance advertising formats. Upon entering the site you are greeted with a user-friendly interface and provided separate options for either advertisers or monetizing. The platform is trusted by many users and recommended by many of its old users. The platform has many great features that can be explored by visiting its site. They take high-security measures to make sure your information is protected and secure.
Advertising Formats they provide
There are 4 different types of advertising platforms they provide. Each of these formats has its pros and cons. But all of them are highly recommended and attract millions of customers worldwide to their client’s websites.
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Push Notifications
Push notifications are the most common among all the formats but are highly effective as the format delivers the ad in the form of a notification to the device of choice to the user. The notifications have proven to be effective as the audience tends to click on them out of curiosity.
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Floating push
The floating push format is the most underrated among all the formats as this is displayed to the targeted audience in the form of a floating advertisement on the web page. It is compatible with all devices. It’s displayed on the web page not on the device so no warning is given to the device.
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Pop advertisement
The format the platform uses is pop-under advertisement. Upon clicking a certain part of the main website the advertisement opens In a new tab under the original tab and goes undetected. This is used generally to increase traffic to the site.
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Domain redirect
This method is effective and direct. This is done when the audience mistakenly writes the wrong URL to the search bar and through this, he is redirected to the client’s site. This method has a variety of uses and can be implemented in different forms.
Services provided by ActiveRevenue in the Advertisers Section
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Campaign management
The best thing an advertisement campaign platform can provide is the authority to manage your campaign. With the use of ActiveRevenue, you have total control of your campaign. They provide you with the steps on how to formulate your campaign, along with other facilities such as bid management, budget management, scheduling of the advertisement, and posting of the ad. The management tool is easy to use and helpful in the long run.
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Analytics ROI and Real-Time Reporting
The platform provides its users with analytical reports on the situation at hand. The best decisions can be taken when a precise report of improvement is handed to the user. The platform makes sure the report they make is accurate and analytically ROI correct. They also give an analytical report on the progress the ad campaign has provided in real-time. The real-time reporting, as well as the ROI, are the perfect combination they provide.
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Advance targeting
The targeting system of the platform is no joke. It provides its users with the best and most up-to-date geographical targeting. This lets you target a specific audience of a certain place or all the places, including the minor non-taken care of places. The reach of the advertisement is vast but could be narrow it all depends upon the user’s preference. There are different types of targeting the platform provides. The types have their own value to the user.
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Anti-fraud System
The anti-fraud system of the platform is the best around. The management team of Activerevenue works hard to make the system the best. The system is highly appreciated by its general users for being secure and safe. The system is constantly looked after so that the data of the client is not leaked to the public. The other use of the system is that it protects your site from any artificial bot traffic to give you the most genuine traffic.
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Conversion Tracking
Conversion tracking is another tool that is provided by ActiveRevenue gives its users the power to know what the interaction of the clicker on the advertisement has done after clicking on the advertisement. This can comprise different things such as signup or registration to the site. This tracking leads the users to know what actions the audience takes once they view the advertisement.
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Exclusive publisher and RTB supply
The platform provides you with your exclusive publisher and Real-time bidding supply. The RTB is the process of buying digital advertising inventory for the user’s advertisement. The process is generally fast occurring and requires a professional to utilize RTB to evaluate the bid. This service helps you choose the best inventory to publish your virtual advertisement on.
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Fast Campaign and self-service platform
ActiveRevenue is a self-service platform that provides users with a variety of various opportunities and ease. The reason for self-service is that the user does not need to require to consult anyone and freely choose the things he likes. The platform also allows them to create campaigns of their own choice with fast speed. The campaigns are analyzed and then published once you have created your campaign.
Types of targeting provided by ActiveRevenue
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Geo-targeting
This type of targeting allows the users to specify the places where they want their advertisement to display. This is for people who require to publish the advertisement in a specific country or a place where their services are fully reachable.
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Carriers targeting
The platform provides you with a list of targeting carriers. It’s up to the user to choose which carrier he wants his advertising to display on. This is beneficial if the carrier is intrigued by the advertisement that you have displayed.
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Frequency and budget caps targeting
This type of targeting allows you to display your advertisement to a wide range of audiences in a town, city, country, or even a specific part of the town. This is known as geo-specific targeting. This is mostly used by local businesses.
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Interest targeting
Interest targeting, as the name specified, is the targeted audience that has an interest similar to the user’s product. This allows you only to engage the audience that has an interest in your product or selling.
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OS Targeting
This type of targeting is specific to the audience that is using a particular type of device of android or desktop. This specific targeting of the device can exclude any unwanted devices or audience from viewing your ad.
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Device targeting
This is the type of targeting that allows the user to target any device from a desktop to any mobile device, according to his will. This is done to display ads that are for the device used by the users to make them interested in the product.
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Browser Targeting
Browser targeting allows the user to target the audience of his desire on any browser or search engine. This may include Chrome, Firefox, etc. As browsers have a wide range of audiences so it makes it easier to reach more people.
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Keywords Targeting
This type of targeting has become common yet still effective. In this, you build a list of keywords that are related to the user’s company and the platform makes sure where ever the keywords are used the site advertisement appears on the site.
How to sign-up as an advertiser
The process of signing up to the platform as an advertiser is super easy and requires you to do the easiest and minimum steps.
Caution: Make sure your ad blocker is turned off.
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Step 1
Make your free account on the platform. The step requires the most basic information and does not require any sort of excessive movement.
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Step 2
After the free account has been set up you take the next initiative step and deposit money into your account to begin the real journey.
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Step 3
After the deposit has been made go and create your first campaign according to your liking as the publisher of the advertisement.
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Step 4
Step 4 is to analyze the campaign and make changes according to the situation after that relax and watch your campaign grow
Services provided by ActiveRevenue in Monetization
The services before were for the advertisers, but the services now are the services the platform gives for the monetization of the advertisement.
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Multiple Advertising Formats
As mentioned above, the platform provides its customers with 4 different platforms that each have their pros and cons. App of them have proven to be quite effective In the long run and have been complied to the platform after deep analysis and results.
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World Wide coverage
The advanced targeting of the platform is an effective strategy and has made the working of the campaign easier and better. The platform had an accurate location targeting system with many variations that can be changed according to the liking of the user.
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Variety of payment options
The platform knows that the demand for a campaign-creating and ad-monetizing platform is high, so ActiveRevenue has made it’s priority to be available to the whole world and provide its services at an international forum. For this, they have diversified their payment options.
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Support and live statistics
The platform is easy to use and gives the user the support they require at any moment they wish. They support you in any way they can, from facilities to the working of the campaign. They also provide you with the love statistics of the campaign so you may know the improvement that is occurring.
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Traffic analyzers and clean and safe advertisement
The platform is highly efficient in its cause and provides its users with the best services they could require. They give their users traffic analyzers to stop any bot traffic; along with that, they only display safe and clean advertisements.
How to signup for monetization
The step of signing up are similar to those of that of advertisers
Caution: Make sure your ad blocker is turned off before continuing.
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Step 1
Create your free account. This process is easy and simple.
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Step 2
The best step after signing up is to get your ad code and install it on the platform
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Step 3
The third step is to monetize your audience and generate your revenue with ease.
Conclusion
These days it’s rare to find a platform that multitasks for you and provides you with these great facilities. The coincidence of finding such platforms is pure luck and must be taken advantage of at a moment’s notice. This platform provides you with the best services and gives you 2 different options in the same place. This is an ideal place for you to create a campaign as well as monetize it. We have now provided you with all there is to know about the platform that is known as ActiveRevenue. We hope you find this information useful in the future.
