Are you a business owner? Or do you work for someone else’s? Are you looking for ways to grow that business? Do you need some assistance?
If yes, then you are at the right place. Growing a business is the first priority of a business owner. They will look for all the possible ways they can use to grow it. Especially in a time like today where the competition is excessively high. When we work hard on something, we want to it succeed and the same is the case with a business. There are so many ways available that you can use to enhance the efficiency of your business, especially, some are paid, and some are free to use as well.
Today, we will discuss one of those ways. Analytics is a process through which the data of your business is transformed into insights that help in viewing how the business is doing overall. These help in making better decisions for your business as well. The next question is where do you get these insights into your business? You can get insights for your business through software known as Analytics Service Providers. This software will help you in many ways.
To Talk In Detail, These Softwares Are:
Analytics Service Providers
Analytics Service Providers are platforms that help companies and organizations to check, understand, and then work on the Data and Analytics of your business. They will help you make better decisions that will have long-term effects on your business. You get to know where it is going well and what it lacks. This leads you to make sensible and only-needed decisions.
Benefits of Analytics Service Providers:
- You can have a better understanding of your business’ performance.
- You get a better understanding of business and marketplace forecasting.
- Your decision-making skills are improved.
- Your business’ efficiency is enhanced.
- You do not get confused about what to do next.
- You know exactly how things can get better.
Best Analytics Service Providers in 2023
We have prepared a detailed list of all the Analytics service providers that we thought were worth mentioning. You will get all the needed details about each platform in the description below, so do give it a read before choosing anyone for your business.
- Phygital-insights
- Direct Online Marketing
- Kai Analytics
- Discovery Data
- Nielsen Marketing Mix Modeling
- ClearPivot
- WebMechanix
- Competiscan
- Fathom
- 6C Marketing
- Alloy
- Dunn Solutions
- Harvest Digital
- Metrixa
- Analytic Owl
1. Phygital-insights:
Phygital-Insights is a business consulting and services platform based in Bengaluru, India. They offer data-driven consulting services in the field of data analytics, data engineering, big data, AI and ML, talent augmentation, and more.
As a data science consultancy company, Phygital’s domain knowledge goes beyond delivering a solution. The company believes in developing data science solutions that fit the business need and ensure that the investment pays off within a specific amount of time.
Phygital Insight has collaborated with non-IT and IT companies from 30+ countries. The fact that over 60% of the company’s revenue has been generated from contracts lasting more than a year speaks volumes about the nature of the collaborations.
The company is driven by a team of 100+ experts comprising an eclectic mix of data analysts, data scientists, data engineers, domain experts, industry consultants, and more. In addition, they have partnerships with several technology leaders. These experts sit together to research, evaluate, develop, and test solutions that fit business needs like a glove.
Because of this collaborative approach, the company has successfully optimized business processes and created innovative experiences for its clients and stakeholders. Some of their highly acclaimed services include:
2. Direct Online Marketing:
Digital Online Marketing is a platform that was founded in 2006 and has been helping businesses since. They have their services being used around the world. It is headquartered in Pittsburgh, PA. It is a top 200 Premier Google Partner digital agency as well. They take pride in their 85% client retention rate too.
Their top-rated analytics services can help you find some hidden revenue opportunities and improve the overall efficiency of your business. These analytics will help you make better decisions in a short period of time. The platform uses a number of ways to help your business grow. Some of these include Customer segmentation, audience journey optimization, e-commerce tracking, Cross-domain tracking, funnel creation, report building, GA4 (Google Analytics 4) conversion set up which were previously called analytics goals, custom audience creation, PPC conversion tracking setup, and troubleshooting. They will provide you with an analysis of your current traffic volume and the opportunities that exist, feedback on issues that are holding your business back, a competitor review, and much more. They support English and Spanish for their users.
The company deals with marketing advertising. Other than this, the company has been seen working more with small businesses and mid-market businesses.
3. Kai Analytics:
Kai Analytics is a data analytics and marketing research consultancy that was established in the year 2017. It is headquartered in Vancouver, British Columbia, and is a privately held organization. It has about 2 to 10 employees working for it so far. The company is a great option for those who are looking for services related to Market Research. They have a highly professional team of data scientists and visual designers.
The company provides qualitative analysis. This type of analysis is becoming an important part of market research. It helps in understanding the customer segments. They will also be responsible for data processing. They will help you save the time you spend on preparing the data and spending more of it acting on the results. You will get your data in a ready-to-use format.
They also help with the international development of your business project. They will help in policy research and design. You can request a free 30-minute consultation to know what is better for your business. The key features of their analysis are thematic extraction, sentiment analysis, and segmentation. Thematic Extraction means that they have custom-built models that categorize the customer feedback effectively.
The sentiment analysis means that they quantify the qualitative analysis. This means that they break down the comments into a measurable polarity between 0 which is dislike and 100 which is love. And the segmentation means that the customer segments give some important differences, and these results are compared across social-demographic customer policies.
Kai Analysis is a company that works more with industries like Higher Education. Other than this the company is seen working with small businesses and Enterprises.
4. Discovery Data:
Discovery data is a leading data, insights, and analytics provider that was established in 2002. It is a privately held organization that is headquartered in Eatontown, NJ. The company has 51 to 200 employees working for it. They have been working in the field for 20 years and have helped so many companies with their data-driven issues.
The company provides its services to organizations, firms, and people who are driving financial services and insurance industries, majorly in North America. They not only help in figuring out the analytics and insights but also help in providing intelligent assets and targeting opportunities and go-to-market initiatives more effectively. They have supported more than 1000 companies so far and have a customer retention rate of about 95%. They have financial services, broker data, insurance, diversity and inclusion, RIA, intent, interests and lifestyle, and advisor IP march-related solutions for you and your organization.
Their products include MarketPro which is a market segmentation and intelligence tool, MarketLink which is a data integration and cleansing tool, MarketSage which is a data-driven research, analytics, and insights tool, and MarketReach which is a go-to-market strategy and execution tool.
Discovery data is majorly seen serving small businesses and mid-market businesses more. So, if you are a small business or a mid-market business, you should try their services.
5. Nielsen (Marketing Mix Modeling):
Nielsen is a global measurement and data analytics company that has been providing its services for quite a while now. They were established in the year 1923. It is a public company that is headquartered in New York City and currently has more than 10,001 employees working for it.
Their Marketing Mix Modeling solution helps in measuring the efficiency and return on investment for almost every type of marketing that is spent on every product in every market. The company tries to provide the most trusted and complete view that is available to consumers and markets all around the globe. The company has operations in more than 100 countries which covers more than 90 percent of the world’s population.
Nielsen is basically divided into two units, one is Nielsen Global Media that basically focuses on media markets, media, and advertising industries, providing reliable metrics that will further provide an understanding of the tactics that are needed for markets to function well. The other unit is Nielsen Global Connect which will provide companies that include consumer packaged goods manufacturers and retailers with information and insights into the changing marketplace and what they need to grow.
This company is seen working more with mid-market businesses and small businesses and helping them with the analytics and insights needed to grow properly according to the industry they are in.
6. ClearPivot:
ClearPivot is a platform that was established in 2009. It is headquartered in Denver, CO, and has about 2 to 10 employees working with it. The company is a privately held organization that specializes in a number of services that can help you grow your business including high-quality analytics.
ClearPivot is a platform that has been around for a while now and has a good amount of experience. You can trust them with your business because of this. They have specialties like inbound marketing, content marketing, lead generation, email marketing, social media management, website design, website development, content management system integration, and the most important one that we are discussing right now that is Analytics. The company focuses on building and growing measurable marketing assets.
They will also help your business by helping you target the right people for you and your business. The company also works for the search engine optimization of your site. They provide analysis for your current site as well. They will provide a page-by-page optimization for your content based on the chosen keywords for you.
The company majorly works with small businesses but has also been seen working with Enterprises. You can grow your business with their help with every detail you need.
7. Competiscan:
Competiscan is a platform that was founded in 2006. It is a privately held organization that is headquartered in Chicago, Illinois. It has about 11 to 50 employees working with it to grow your business. The company allows its clients to analyze digital marketing activity. Their daily coverage helps you to react to your competitors quickly.
The company has some subscription services that are a part of its annual subscription. These services include 24/7 access to Competiscan’s database, ongoing industry reports, trend reports, topical reports, weekly newsletters, alerts, and on-demand retrieval requests that are supported by their analyst team. Some of their services are not subscription services but are customer services.
These include omnichannel insights, brand protection, experimental journeys, engagement analysis, ongoing monitoring, research deliverables, and competitive benchmarking. The company has a powerful web-based search utility. This easy-to-use engine helps its clients to stay informed and makes their marketing campaigns way more effective than they already are. Their records contain detailed images and data about every campaign. These records help marketers, managers, and other professionals in getting a direct view of the offers and products that their competitors present.
This company works with Mid-Market businesses and small businesses more than others. This platform has got you covered if you are looking for digital marketing solutions that can help your business grow.
8. Fathom:
Fathom is a reporting, analysis, and forecasting software. They provide an easy business management solution with insightful reporting, fast cash flow forecasting, and financial insights all combined together. It was established in 2017 and is headquartered in San Francisco, California. They have a team of 11 to 50 people working together to help you with your business.
They majorly help you with their features that include Analysis, reporting, forecasting, consolidation, and benchmarking. The analysis is not just analyzing the situation, but it is an in-depth financial analysis and insights given to you. Through this, you keep track of your business, you can see your financials like you never did before, and you get to see your business results visually. Their fast and flexible management reporting includes templates, schedules, and white labels.
It is fast, visual, flexible, automated, and customizable. The cash-flow forecasting will involve business roadmap, micro forecasting, trusting the members, efficiency, and scenarios. Consolidation is basically consolidated financial reporting that is made easy. This includes saving time, eliminating of manual processes and improving accuracy, streamlining workflows, and flexibility. You also get to compare and rank your companies through leaderboards, group reporting, and privacy.
Fathom works really well with small businesses as well as enterprises. No matter how big or small your company is, you always get to make it better through this software.
9. 6C Marketing :
6C Marketing was founded in 2006. It is a partnership-type company that has its headquarters in Miami, Florida. The company has a team of 2 to 10 employees working together to make things happen. The company has professionals working for it and when you hire them you do not just hire a person to help you out, you get an entire team on your side.
On hiring the team, you get a professional team of marketers, copywriters, graphic designers, web developers, and editors. The company offers no contract and no employment relationship, monthly invoices, and regular reports. They combine different tools and skills together to help businesses be better. These tools include Unbounce, HubSpot, Google Ads, Google WebDesigner, InVision, Adobe After Effects, Photoshop, Illustrator, InDesign, WordPress, Google Analytics, and many more.
According to them, they can help some businesses in much better ways. These include Heath Care businesses, Manufacturing businesses, B2B, eCommerce businesses, Service businesses, and SaaS. Hiring their off-shore team can help you reduce costs and risks, you do not need to train staff, they help you focus on the core of your business, you get access to the latest technology, you get an on-demand service, and your marketing will not be bothered by staff problems or holidays.
The focus is 100% on Mid-Market businesses. If you are a mid-market business, you will not regret going for this company.
10. Dunn Solutions:
Dunn Solutions is a digital commerce and business transformation consultancy platform that is focused on delivering velocity to its clients. They were founded in the year 1998 and are one of the oldies on this list. They are a privately held organization that is headquartered in Chicago, IL. It is a team of 51 to 200 employees working together to help businesses grow.
The velocity we talked about in the introduction is a combination of speed and direction. The speed is achieved by automating the business processes and direction is achieved by advanced analytics. These analytics will guide you where the business should be intended to go. This also helps in planning the future steps of the business. Business analytics includes customer data platforms, machine learning, and business intelligence.
Customer data platforms help their clients to have a hyper-personalized experience through every point of the customer journey. They will also help in empowering the marketing, sales, and service teams with integrated customer data. Machine learning customer services help in improving the marketing ROI, production, sales, and operational effectiveness.
These algorithms will provide insights, forecast future trends and make predictions as well. Business intelligence will provide you with predictive analytics, dashboards, performance management, data warehouse design and implementation, etc.
Dunn Solutions have been seen working with Mid-Market businesses and enterprises. They have so many companies grow into better working and revenue-generating platforms through the services that are mentioned above.
11. Harvest Digital:
Harvest Digital is a platform that was established in 2001. It is headquartered in London, England. Harvest Digital is a privately held organization that has a team of 11 to 50 employees working for your business’ success. They are UK’s oldest independent digital marketing agency. According to them, no one has a long track record in delivering high-performance digital marketing as they do.
The company shows its expertise in technology, experience consultancy, and performance marketing. Technology and engineering by the platform are for every kind of business that reaches out to them. It can be either a B2B or B2C business. Every business expects to be treated in a special way and needs a personalized experience.
The company can help you choose the right technology for your business. Furthermore, with the right technology, they also help in implementation, configuration, and activation based on a realistic roadmap. The technology will help in building a 360-degree customer profile and optimize the customer experience. They also include connected customer experiences in their platform.
They work on a digital-first future in which customer experience is kept central. Customer experience design, training and workshop, experience strategy, and performance marketing are some of the important points that are kept in mind while working for customer experience.
The company is seen working with small businesses and Mid-Market businesses more. The platform uses a number of techniques and tactics that can help in growing your business and have better revenue generated from it.
12. Metrixa:
Metrixa is a platform that was founded in 2004. It is a privately held organization that is headquartered in Melbourne, VIC. The company has about 11 to 50 employees working for it. The company identifies and maximizes growth opportunities for businesses.
Along with data and analytics, we see the company with a long list of features that it offers to its clients for their business growth. The first of which is business growth consulting. Their expert team will look at your website, the digital marketing efforts made, sales funnels, analytics, and everything that is needed to make it a better site. They will then give you advice on how you can make it better.
Digital strategy is the next one on the list. The company will use a digital strategy to focus on improving the client’s business performance and customer experience. Branding is another feature that they offer. Branding does not mean the logo design but it means the fonts, the color schemes, and much more. All this is selected for your business if you choose this feature of the platform. UI/UX, Conversion rate optimization, customer experience optimization, personalization and behavioral science, performance marketing, and technology are some of the other features that they offer to improve your business.
The platform focuses on small businesses and all its features and services have the ability to make a small business very successful with the techniques and tactics their expert team chooses to use.
13. Analytic Owl:
Analytic Owl was established in 2014. It is an attribution and analytics platform that focuses on providing you with the best analytics for your business. It was established in 2014. This company is a privately held organization with 11 to 50 employees working for it. They have pioneered the concept of broadcast attribution.
Analytics media is a platform that works hard to measure and provide the exact analytics for your project. They will measure the data by millisecond, minute by minute, hourly, by daypart, by day, by week, by month, by year, by the advertiser, by market, by industry, by station, by station format, and genre, by program, by personality, by a competitor, and by time zone.
They use ISP web trend data across a number of countries including Canada, the U.S., Mexico, Australia, the UK, and Europe. Their foot traffic data involves around 200m devices that are spread across 5 million U.S. locations. You can use this platform to track TV, Radio, and streaming for your business, measure results by market, Optimize the content, grow response and grow your revenue, and much more.
The company is recommended to broadcast media. Analytic Owl is a platform that is dedicated to tracking broadcast media and streaming just like digital media for your business. This has made businesses choose broadcast media more often to promote their business too.
14. WebMechanix:
WebMechanix is a performance marketing agency that came into being in the year 2009. It is a privately held organization that is headquartered in Columbia, Maryland. It has about 51 to 200 employees working for it currently. The company focuses on making your business better by providing almost all the needed strategies and techniques.
The company claims to be different from others in the field. They say that WebMechanix is not a typical full-service digital marketing agency. Rather, it works through a technique called Revenue-Driven Optimization (RDO). Their first steps include platform automation combined with work that optimizes the business towards profitable revenue. The company basically analyzes the challenges and competitions your company is facing and then they apply the RDO strategy.
This strategy helps in refining their strategic, media, and creative approaches to building the bottom line. Their work can be proved by the 138% increase in leads they have helped with and the more than $1M per month increase in the client’s revenue that they have caused. Some other specialties that the company owns are social media marketing, conversion optimization, Pay Per Click, email marketing, content marketing, automation, digital strategy, Facebook Ads, Google Analytics, Google Ads, and much more.
This company has also been seen working with small businesses and mid-market businesses. Their intelligent strategies can help these businesses grow and increase their revenue eventually,
15. Alloy:
Alloy has an API-based platform, and the company belongs to the financial services industry. It was founded in 2015 and is headquartered in New York City. It is a privately held organization that has a company size of 201 to 500 employees. More than 350 companies use Alloy’s API-based platform to connect more than 170 data sources.
This company has helped many banks and growing fintech companies to grow faster by helping them to find good and targeted customers and bringing them into the products. All this is done without increasing the risk of fraud. The company specializes in fintech, banking, KYC, fraud prevention, analytics, identity decision-making, reg tech, compliance, and many more.
The company helps you by keeping all your data in one place. You do not need to reach different places to have access to different forms of your data. All data being on one platform helps you in increasing automatic approval rates and decreasing fraudulent accounts. You also get unique identity profiles for every customer through the platform. The single dashboard makes it easy to understand trends in the data and this makes it even easier to bring out better results. You can also customize without coding because of their simple API and user interface.
Alloy is also a company that has its focuses on Mid-Market businesses. They tend to prove themselves better for them as they have helped them grow and show better results too.
Conclusion
To end the discussion, we can say that owning a business is not a simple thing to do in this busy world. And in this busy world, reading this article can guide you enough to choose one analytics service provider for your business. All the details are mentioned to guide you through the process of making a good business of yours to work.
If you see anyone on the platform targeted to your kind of business, trying it will not be a bad idea. We hope that this article guides you well and will make the process of running a business easier for you. Best of luck in choosing the right software!
