Digital marketing is a hot topic right now, and experts agree that it’s the best approach to expanding an online business. But what is digital marketing and why is being talked about?

What is digital marketing?

Digital marketing is essential for any brands exposure. Every other company seems to have a website. If not, they at least have a digital advertising plan or a presence on social media.

Digital marketing is a type of advertising used to advertise and sell goods and services online. It is the process of using various online marketing channels, such as email, social media networks, and search engines, to connect with your target market. Digital marketing includes a wide range of marketing strategies and tools that are used to connect with customers online. It has transformed the marketing sector as a type of online marketing that enables businesses to create a brand identity.

Compared to print marketing, radio and television advertising, it is regarded as being less expensive. In comparison to non-digital marketing and advertising, digital marketing campaigns are simpler to set up, conduct and monitor, and the outcomes are more trackable and measurable. However, digital marketing is a relatively new concept and can be very daunting for entrepreneurs and businesses that have started fresh.  A widely asked question is how is it different from the old and traditional ways of advertising and why is it stressed upon?

Difference between traditional and digital marketing

Marketing trends are changing at a fast pace and newer techniques are taking over old ones. Similarly, digital marketing is the new era of promoting business while traditional ways have taken a back foot. While both have pros and cons but digital marketing has taken over and proved to be better. Here are a few differences between traditional and digital marketing:

• Traditional marketing has a restricted reach because it only reaches local consumers, whereas digital marketing attracts consumers from across the globe. As a result, with digital marketing, businesses can connect with more consumers/buyers/customers than they could through traditional marketing.
• Two-way communication is a key component of digital marketing, allowing for effective client service.
• One of the main motives for businesses adopting to digital marketing platforms is that they offer quick and immediate marketing outcomes, enabling businesses to fine-tune and streamline their marketing tactics in order to maximise revenue and profit.
• Digital marketing offers paperless transactions, making it both extrWemely economical and environmentally beneficial. Through numerous free social media platforms, marketers and consumers can communicate with one another. Documentation is saved online in the form of soft copies that are accessible from anywhere at any time.
• Traditional marketing promotes products and services through TV, Telephone, Banner, Broadcast, Door to Door and through Sponsorships while digital marketing promotes them through digital media or electronic mediums like SEO, sem, PPC, etc.

Top Digital Marketing Agencies In Arkansas

Here are the Top Digital Marketing Agencies in Arkansas  in 2023 to cater all your marketing requirements:

1. RankingGrow
2. 247 Virtual Solution
3. InstaGrov
4. BLKBOX
5. LRM RiverValley Marketing
6. T3 Web Services
7. Pedigrine
8. YourAdTeam
9. GWL Advertising
10. SimpleMachine

1. RankingGrow:

• Search engine optimization (SEO), keywords Optimization, pay-per-click (PPC) ads, e-commerce optimization, Website Design & Development, Content Writing, Guest Posting.

RankingGrow is the best platform when it comes to selecting one that ensures growth. RankingGrow is a leading digital marketing company with access to all cutting-edge internet marketing tools. They have a reputation for providing our esteemed clientele from many industries with true, organic growth.

They help their businesses become more popular and well-liked across a range of social media sites, including Facebook, Twitter, Instagram, TikTok, and Pinterest, by providing real, authentic targeted traffic that is exactly customised to their clients’ brand requirements.

RankingGrow guarantees a business the necessary outcomes in only a few weeks by utilising several tactics. The client’s success in the market is the main objective. The team uses a combination of database marketing, inbound search marketing, distinctive creativity, and analytics to help medium-sized businesses become brands and boost sales. Your one-stop shop for all marketing issues is RankingGrow.

Brands can attain greater ranking in the major search engines thanks to their first-rate SEO services. Additionally, RankingGrow ensures that your website stands out and gets the most money possible with their web development, video creation, content writing, and blog posting services.

There are numerous digital marketing agencies out there, but the ones that target and interact with genuine traffic while maintaining the best performance and security stand out from the competition. With the help of RankingGrow, you may reach the desired audience quickly and cheaply.

2. 247 Virtual Solution:

• Marketing, Social Media Management, App Marketing, Inbound Services, Outbound Services, Customer Support, Data Entry, and Lead Generation.

A digital marketing company called 247 Virtual Solution strives to offer the top tactics for ensuring growth. They assert that they provide their customers cutting-edge solutions that will enable them to grow their organisation. With a staff of highly qualified experts, 247 Virtual Solutions has been successful in turning some businesses into household names. Start-ups’ use of digital marketing has been particularly successful in building a brand image thanks to their cutting-edge strategies.

247 Virtual Solution readily offer its clients services around-the-clock and is also quite approachable. Their methods help organisations achieve their goals more quickly because they use hand-picked employees, minimal social engagement guarantees, and in-the-moment performance measurements. Customers are really satisfied and swear by the team’s professionalism.

For Final Expense Leads, Medicare Leads, Inbound, Outbound, and Direct Response Calling, Live Chat, Fundraising, Call Scoring, Data Entry, Email Marketing, Social Media Management, Web Development, and Survey Work, they provide expert support. 247 Virtual Solution is known for its affordability and global presence which makes it easier for clients to avail their services.

3. InstaGrov:

• Targeted business growth through social media, Brand promotion through social media.

As a top social media marketing company, InstaGrov has access to all the necessary cutting-edge internet marketing tools. They are renowned for delivering genuine, organic growth to clients from a range of industries throughout the globe. Without a question, social media is the first step towards successful business expansion. If a business can have a social media presence online, they may attract a lot of traffic to their website, and InstaGrov makes that promise.

By providing clients with genuine and concentrated traffic that is particularly matched to their brand’s demands, Instagrov assists businesses in being more noticeable and well-known on social media platforms like Facebook, Twitter, Instagram, TikTok, and Pinterest, among others.

They offer their clients the greatest and most exclusive services, assisting them in expanding their influence and visibility on social media. Instagram users make up a sizable portion of InstaGrov’s clientele. InstaGrov assists them in more efficiently expanding their social presence among their target audience with the high quality organic growth services they offer. InstaGrov guarantees  targeted growth and engagement with optimized security.

4. BLKBOX:

• Branding, Graphic Design, Video Production, Package Design, Content Marketing, Digital Marketing, Web Design, Social Media Marketing.

BLKBOX is a multidisciplinary creative team that develops creative ideas, design solutions, and the most appealing content. BLKBOX combines flexibility and adaptability with global reach, a strong awareness of regional dynamics, and more experience than appears conceivable under one roof thanks to a diversely brilliant and creative team.

BLKBOX is a multidisciplinary creative team which has devised strategies and plans for all kinds of businesses, new and established. For the widest spectrum of clients across dozens of industries—from academics to nonprofits, politics and public affairs, retail and consumer products, artists, and foundations—BLKBOX has developed solid strategies and innovative work.

Some of their prestigious clients include Pepsi, Walmart, NBCUniversal, Tyson Foods.

5. LRM Rivervalley Marketing:

• Branding, Logo Design, Advertising, E-commerce Development, Web Design, Digital Marketing, SEO, Social Media Marketing.

Local marketing firm LRM RiverValley Marketing assists small- to medium-sized enterprises and start-ups. LRM has a strong team with professional background. LRM was founded in April of 2016, by Lara and Ryan Millican. Ryan brings experience in management, business development and planning, and a degree in Organizational Leadership, from UA Fort Smith. Ryan also has an education in project management, planning and budgeting, and education and development. Lara brings education in traditional marketing and theories, as well as sales experience.

LRM was founded with the intention of developing a marketing firm that the neighborhood’s businesses could use without having to pay the expensive agency fees. They offer a very cost effective range of services that are beneficial for businesses.

With their farsighted strategies, businesses can achieve their growth and profitable growths easily.

6. T3 Web Services:

• Digital marketing, website maintenance, Web design, hosting and domain names.

T3, short for Type 3, Web Services is an award winning advertising agency that helps businesses growth through modern marketing strategies. They are a hassle free agency that provides a clear direction to businesses to grow and build revenue. The team at T3 Web services execute impactful digital marketing campaigns and solutions fasten the pace of growth.

The team at T3 take their time in understanding the business, its goals, targets and customers to come up with competitive strategies. They are a fully approachable agency that works with their clients to come up with the best possible long term plan and are available at any time for them.

T3 Web Services conducts keyword research, competition analysis, and is skilled at sorting through Google Analytics data to identify opportunities for development. They are the most cost effective agency delivering satisfying results to its clients.

7. Pedigrine:

• Digital Marketing Services, Mobile App Development, Web and Software Development, Blockchain Development.

Pedigrine is a full service digital marketing agency fully equipped to cater all marketing needs of a business. They are a team of highly experienced and motivated strategist and designers who are highly creative. To assist firms in achieving their strategic targets, they specialise in offering experienced resources, project management services, and interim management services.

The team asserts that its foundation was the simple but powerful notion that an advertising business should put accountability and verifiable results ahead of payments. Pedigrine have also partnered up with big names such as Oracle and Hexagon. Pedigrine has been in the marketing business since 6 years, delivering the best of their services. The team strongly believes in quality over quantity so they try their best to help in assisting the business’s long term growth rather than unrealistic promises.

They have, to date, successfully completed over 900 mobile projects, over 300 blockchain projects, 0ver 200 web developments and about over 90 accounting projects. If a business wants true, trackable growth Pedigrine is the agency for them.

8. YourAdTeam:

• Direct marketing, social media marketing, paid social media advertising, web desin, SEO.

In Benton, Arkansas, YourAdTeam is a full-service digital advertising and marketing firm that was established in 1997. Digital marketing, direct marketing, email marketing, social media marketing, paid social media advertising, web design, search engine optimization, paid digital marketing, and conventional advertising are among the services they offer.

YourAdTeam has simplified their services. They therefore invest more of the brand’s marketing cash in building long term market presence rather than typical advertising agencies. They stand out from other advertising firms in Arkansas due to their expertise and experience in both traditional and digital marketing. YourAdTeam allocates marketing funds for businesses and executes the distinctive marketing plan across the necessary channels in a coordinated and economical manner.

They are known to having built brands from new startups and have a long list of happy clientele. Their team does proper research on their clients’ business before coming up with advertising strategies. After understanding target market, customers and business goals a marketing plan is created to cater all advertising needs.

9. GWL Advertising:

• Brand building, digital marketing, traditional marketing, web design and development.

GWL Advertising has gathered the entire experienced and skilled workforce together to cater all digital marketing needs. They have a team of creative strategists and creators that invest creative insights, design innovations, and strategical expertise into brands project.

GWL Advertising gather content, assess your competition, and conduct user research. The outcome is a strategy for implementing a comprehensive brand and user experience. GWL will help brands identify how to best showcase their company/product/service and develop company’s name, logo, brand identity materials, and more.

The innovative team at GWL Advertising goes through all the hassle for the business to create a marketing strategy, brainstorm best ideas for the brand, and define creative ways on how to bring more traffic through digital marketing. When a proper agency is hired for digital marketing, they can make any business beat their competitors.

10. SimpleMachine:

• Web design, Web development, Online marketing.

An award winning marketing agency Simple Machine operates in Arkansas to create the best marketing strategy for their clients. It is a family owned business who work tirelessly to make a brand an online identity. For the team at Simple Machine a business’s goals are the top priority and all strategies are created around it.

Simplemachine seeks to give businesses the knowledge and dedication necessary to commit to engaging customers with high-quality content through exceptional customer service, affordable pricing, and a tireless effort to staying on the cutting edge of design trends and online marketing strategies. Simplemachine is focused on creating and expanding an online presence for small enterprises, from website design to branding.

Regardless of the business size, they have built strong marketing tactics that have yielded long and reliable results.

Businesses now have more options for online marketing thanks to the internet, which helps them spread the word about their products and services and increase online sales as a result. Growth is evident if brand marketing is done properly. But marketing is a process that calls for specialised knowledge. Digital marketing agencies are crucial because of this. They help you establish a presence in the market and support the potential growth of your company. By taking over the marketing area, they not only reduce costs but also free up management time.

Not all methods work for all businesses, that’s why it’s important to hire the best digital marketing agency that comes up with a marketing strategy that will utilize each process efficiently to maximize growth.