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Best Time to Post on Instagram in 2022

If you have seen a decrease in the number of Instagram followers you are getting and the number of views you are receiving. It is probably because you are posting at the wrong time. The best time to post on Instagram has recently changed, and if you don’t update your posting time, fewer people will see your content, resulting in fewer views and followers.

As I mentioned, the best time to post on Instagram has changed. If you are not posting at times, I am sharing this article, and you could be missing out on massive reach views and brand exposure, which converts to downline sales.

Therefore, keep reading this post to learn the best times to post on Instagram. Because I am going to share the three new times that are the best times to post on Instagram, and in my opinion, the last time is the most effective.

Most Effective Time Frames for Posting on Instagram

Here I mentioned the best time frames you can post on Instagram in 2022 and 2023 for a massive reach on your account.

  • Time Frame #1: (10:00 AM-1:00 PM)
  • Time Frame #2: (4:00 PM-6:00 PM)
  • Time frame # 3: (8:00-11:00 PM)

Time Frame # 1: (10:00 AM-1:00 PM)

So let’s dive in with time frame one, which is 10:00 AM-1:00 PM. Posting somewhere within this time frame should give you a boost in reach views and engagement. I believe there are two causes behind why this time frame is effective.

The first is that it covers lunchtime. People on lunch break at their jobs or school or what have you are taking a hiatus from their daily duties and checking their phones while they eat.

The second reason is that many people’s morning schedules are either hectic or dormant, whether you have to leave quickly for work, get your kids to school on time, or just sleep during those early morning hours.

The 10:00 AM-11:00 AM time frame reflects the first solid moment. Many people may have to get on their phones and check Instagram. That’s why we see businesses getting more engagement on Instagram during this time frame because more people are on Instagram during this time frame.

Time Frame #2: (4:00 PM-6:00 PM)

The second time frame that is effective at generating more Instagram engagement is 4:00 PM to 6:00 PM. again, thinking about the average person’s day and schedule, this would be the time frame they’re leaving work or school. Some may be eating dinner, some may be stuck in dead-stop traffic on their commute home, riding the school bus home, etc., and they’re opening up the Instagram app to catch up on all the social media posts from the day.

Now, this last time frame is the one I found to be the most effective, but you’ll want to see the important point I share afterward because that will impact how you utilize any of these three-time frames.

Time frame # 3: (8:00-11:00 PM)

This is when we see a surge of app usage with people lying in bed on their phones at night until they fall asleep. We see a pattern of people getting on Instagram in this timeframe.

Four Actionable Tips to Help you Find your Best Time:

Here are a few suggestions to aid you in locating the best time to post on Instagram in 2022.

  • Analyze the most active times for your audience.
  • Review your Own Best Performing Posts Consider
  • When Your Competitors are Posting
  • Post in your Audience’s Time Zone

1. Analyze the most active times for your audience:

Check on your audience the most active on Instagram. Finding the best post is all about your audience and your account. You have to make it as personalized as possible for the best results. So to get your audience to interact with your confidence, you want to post when they’re active on Instagram.

To find out when your followers are the most active on Instagram, follow the following steps.

  • Open the Instagram app on your phone.
  • Then go to your account and tap on insights.

Scroll to the bottom of the area under “Your Audience.”

  • To acquire the most detailed statistics, change the time frame to 30 days by tapping show all.
  • Once in this section, scroll down to “most active” to see graphs showing you exactly when your followers are online.
  • You can also choose between two views, which show time in hours or dates.

2. Review your Own Best Performing Posts:

Review your best-performing posts. Since this exercise aims to find your personal best time to post, what better place to look for inspiration than your past performance? Identify your top 10 or 15 Instagram posts from the past, and then look for patterns.

Maybe a lot of them are published on the same day of the week, many of them on the same day of the weekend or around the same time during the day. This kind of analysis can be a little bit tricky. Suppose you’re relying only on Instagram insights because you won’t be able to see the exact time that each post was published. In that case, here is a tool called the best time to publish, which crunches your past performance data and lets you know the best time to post for your audience. All you need to do is

  • Sign in to your dashboard.
  • Go down analytics.
  • And then navigate to the best time to publish.
  • Then make sure you’re looking at the correct account.
  • Please share your best times to post what’s coming in so that you can even switch between goals so we can find the best time for building awareness or boosting engagement.
  • Notice that some are similar, and some of them are different.
  • What’s super handy is that by using the best time to publish, you can find the best times to post on your social media channels, not just Instagram.
  • You can also use it to hack your presence on Facebook, Twitter, and LinkedIn.

3. Consider When Your Competitors are Posting:

Whatever your niche is on social media, whatever you’re selling, chances are their similar accounts out there. Now we know you’re unique, and we’re not going to tell you to go and copy your competitors. But if your competitors are selling a similar product or service to yours, chances are they’re also addressing a similar audience.

So you can learn a lot from them. So go ahead and pay your competitors for a virtual visit. Browse their Instagram feed and see which posts got the most engagement, and then take note of when they were posted. Depending on your location, you might not be able to see the light counts on your competitor’s Instagram posts. But comments are still public. You will still be able to see how many words their positions are generated.

Once you identify some successful posts, note when they were published and again look for patterns. Whenever you come upon anything that seems to work for all of your competitors across the board, test it on your account and see if it will also work for you. It’s a good starting point.

4. Post in your Audience’s Time Zone:

It doesn’t hurt to check if you know that most of your followers are in the same time zone. Make sure you’re not overlooking maybe it’s small,l but a very valuable demographic within your following count.

If you’re not sure about the geographical distribution of your followers. Then follow the following steps:

  • Open Instagram on your phone.
  • Go to your account.
  • Tap insights.
  • Once again, you’re going to go to “your audience.”
  • Tap see all here; you can take a look at your top location.
  • You can switch between two views and look at cities and countries.

If you find that a big group of your followers is located in a different time zone, you might want just your posting schedule to reach them.

As soon as you notice that your posting schedule is not working as well as it once did, pay your competitors another visit, take another deep dive into your audience analytics, and repeat all of these steps to find your new best time to post.

Frequently Asked Questions:

What is the best time to post on Instagram?

Answer: If you want to go viral on Instagram, you must work with the algorithm rather than against it. So close attention will go quickly. If posting once a day, start testing at 9:00 AM Eastern Standard Time.

If posting twice a day, keep the first one at 9:00 AM but add a second one at 2:00 AM.Don’t worry; you can arrange this using application. So you don’t need to stay up till 2:00 AM every day. You publish three times daily, but the 3rd post at 5:00 PM and four times a day, but that 4th post at 9 PM.

As for what days to post on, these Thursdays are typically best, and Sunday is the worst performer. one more quick tip after you post the next 30 minutes on my platform, engaging with comments helps boost further reach. Most important of all, these are just guidelines. So follow other leaders in your industry and model your posting times after what’s working for them.

How many times should I post on Instagram?

Answer: It’s a good idea to post feed contains no more frequently than once daily. But you may use Instagram Stories to publish more regularly if you have a lot to contribute.

Is Monday a bad time to post on Instagram?

Answer: Is Monday a poor day for Instagram posts?

At the exact time of day on various days of the week, Instagram interaction might vary somewhat. On weekdays vs. weekends, people are more likely to check Instagram first thing in the morning. However, Mondays might have lesser interaction since individuals are hurrying to begin the week and have far limited time to check Instagram before working.

How do I know if my followers are the most active?

Answer: You can access Instagram’s built-in statistics to check when your followers are online by clicking the “Insights” button on your page, scrolling below to the “Followers” page, and navigating through the days to view the average times your followers are online on a typical day.

Is it better to post on Instagram at night or in the morning?

Answer: Overall, you probably won’t reach your greatest audience on Instagram at night. Most research indicates that mid- to early afternoon is the optimum time to publish on Instagram.

Final Verdict:

Finally, you have gone through the details discussion about the best time to post on Instagram. I have explained the perfect time frames and actionable tips to help you guide the perfect time to post. Follow these above instructions to get massive reach followers on your account.

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