Best Time to Post on TikTok in 2023

This question’s solution is uncertain because everyone’s preferences will vary. However, some users suggest that posting during the morning or evening hours is the best time to achieve the most engagement on TikTok. Others believe it’s best to post when users are more engaged with their apps, which means posting during peak times.

When is the best time to post a tik TikTok? TikTok posting time will impact how many views you get on your TikTik video. I’ll give the top tips: times to post on TikTok to go viral with three TikTok posting hacks.

If you are not receiving many views on your TikTok videos, have stopped growing, or want to boost your TikTok video views, then keep connected to this article.

Posting Hack # 1: Analytics

You can use the TikTok analytics feature. To access creative tools, launch the TikTok app and go to your profile. Here is where analytics are displayed. Click on “analytics” and then “followers.”

The finest thing you could do is learn the TikTok algorithm to understand the next activity. I’ll thus give you a very brief overview of what to do when you upload a video to TikTok. The TikTok algorithm examines your TikTok Video and those of everybody on TikTok before posting it to ensure that it complies with the community guidelines.

On TikTok, they don’t want any negative videos. When your TikTok video satisfies the requirements for phase one, it advances to phases two and three, after which it becomes popular on TikTok.

Post your TikTok in the late afternoon to give the TikTok algorithm enough time to shift your video from phase zero to phase one. This will offer you more momentum than the popular TikTok publishing period in the evening and early morning.

Posting Hack # 2: TikTok Audience

Although it makes sense to look at your TikTok analytics to find the best time to post on TikTok, a big mistake many people make is that they don’t consider their TikTok audience.

I’ll provide an example to illustrate this; a creator shares recipes for busy parents that they can make for their kids. Therefore, it makes sense that the best opportunity to post this type of content would be the evening when parents probably have a little downtime after work and dinner and can spend time scrolling the TikTok app.

You want to take it one step further because not only do you need to be considering what time you post but also the day you post as well.

So in the case of this example, a great time to post content as well would most likely be Sunday, when parents are starting to think about meal prep for the week ahead. So you can see how not only referring to your TikTok analytics is important but also just thinking about the habits and the behavior of your target audience on TikTok.

If you think you have one of the best times to post on TikTok, but you are still just not getting that many video views on TikTok, then you need to look at your content strategy.

Are you using keywords? What are your hashtags? What about your TikTok description?

All these factors are really important to get many views, grow your TikTok account and boost your TikTok Videos.

Posting Hack #3: Posting Time

You might be thinking about the best time to post your TikTok video. If you post to TikTok simultaneously every day, you are not allowing yourself to reach people who are not your TikTok followers.

Even though you use the TikTok analytics as a guide two to three days a week, you post most of your TikTok videos in the afternoon. There are two very important reasons why you post at a different time: in the morning.

First, TikTok analytics are constantly changing, so you increase your chances of becoming a TikTok viral hit by testing a few times a week because you are leaving space to test and learn on TikTok.

Some of the morning-posted videos you’ve made have done well. Additionally, you increase your chances of connecting with those not already following you because your TikTik analytics inform you when your followers are most active.

As a result, you should vary your posting periods slightly to help your TikTok account flourish. This will enable you to connect with those who are not already following you, which will aid in your TikTok growth.

How Often to Post:

How often should you post? The official word from TikTok is this: it comes from TikTok because I attended one of their Creator Summits in February of 2022. And this is what they said. They want us to post two to five videos daily, that’s right, daily.

However, they were quick to acknowledge that they knew they were business owners. So at a minimum, they would love to see three videos posted each week. Now three a week, this is doable. Now that we know we should aim for three a week, the next question is, does the timing matter?

Does it matter when we hit publish on those videos? Now your best source for this information is going to be TikTok itself.

When to Post:

Once you have posted videos, you will have data or analytics on those videos, and TikTok’s insights will tell you when is the best time for you to post, meaning when it is most probable that your audience will be online.

You might not have that data if you are starting with TikTok. So you need to find the other source. The Instagram marketing hub says that the best times to post on TikTok are Tuesdays, Thursdays, and Fridays. And they recommend posting very early in the morning between 6:00 AM and 10:00 AM your time or late at night between 7:00 PM and 11:00 PM.

This makes sense when you think about it. In the morning, people are scrolling because they just woke up or are bored sitting on the bus. They’re on TikTok to be entertained. The same goes for nighttime people who are scrolling TikTok as they’re laying in bed or as they’re watching TV. They’re looking for that entertainment factor. So think about that when you’re just starting posting your TikTok videos.

What is the Best Time to Post on TikTok 2023:

Here are some tips that you must know when is the right time for posting your TikTok videos in 2022 and 2023.

  • Know the Audience

The first thing you get to know is to know your target audience. Identify the demographic of most of your audiences, such as age, gender, and country.

  • Post at That time When your Audience is Active

The second thing you need to look at is posts when your audience is most active. Identify your audience as most children, teenagers, early adults, or adults because each has a respective time when they are most active on TikTok.

  • Learn from Various Times Zones

The third one is learning from various time zones. If most of your viewers are local, you people know what time is best for local time. But if most of your viewers know from a different time zone, you have to start studying what time is best for that specific time zone.


Some people claim there are the best times to post, whereas others say there is no best time because the algorithm can push your content out days or weeks later. And I accept each of these claims. If you already have a big account with a large following and have been consistent with your posting on TikTok for a long time, then the time you post may not matter much.

But if you have a good-sized account, say a hundred thousand followers or even if you are still starting and have less than your first 1000 followers, then keep reading this article.

So, the first thing you need to consider is your time zone or the timezone of your content followers. We all know the TikTok algorithm pushes your content out to a set number of people to see how well it performs. And depending on how well it does, it will decide to push out further or not.

Yes, the success of your posts is not always determined. Right at the start, a post can and does gain momentum even days late, but posting in the middle of the night when your followers and target audience are all tucked up in bed may not be the best strategy.

Time Zone:

So, the first thing you need to consider is your time zone or the timezone of your content followers. We all know the TikTok algorithm pushes your content out to a set number of people to see how well it performs. And depending on how well it does, it will decide to push out further or not.

Yes, the success of your posts is not always determined. Right at the start, a post can and does gain momentum even days late, but posting in the middle of the night when your followers and target audience are all tucked up in bed may not be the best strategy.

So, one of the first best times I’ve found post is late morning lunchtime to say 11:00 AM to 1:00 PM. but think about your target audiences of where they are based. For example, if you are trying to crack America, you may want to work out when this time is for them. So, for example, New York is four or five hours behind the UK, depending on the time of year, so if you’re in the UK and want to reach New York as an audience hosting between 4:00 PM and 6:00 PM, your time.

Also, if you have grown a reasonable following already, it will be a good idea to check your followers in your analytics. It won’t tell you the specific cities they are from, but you might find out you have a larger audience in a different country. And if this country is not one you want to target, then you need to change your strategy, and the times you post will become an important part of this.


The next thing to be cautious of is always posting when your current followers are online. Now that sounds like a big mistake. Why should you be posting when your followers are online? Because surely that’s what you want to do, your posts reach them further and get some engagement from your loyal and engaged followers.

Now while this may be true or one of the main unique points of tik TikTok is that posts get pushed to the “for you page,” and it’s posted that do particularly well here, but that gave him a chance to go viral and help you grow your account sometimes exponentially with new followers.

Frequently Asked Questions

Does it matter what time you post on Tiktok?

Answer: Yes. The time you post is extremely important because if you are not posting at the right times, you cannot get the views you deserve. For your videos to be seen more often and to activate the algorithm, TikTok publishing times are essential. So you have to post at the right times, which could be different for everyone.

How many times should I post on TikTok?

Answer: You should post at least three to four times daily to go viral. But as this platform is video-based, it is more difficult to make quality content than a written post that is usually required by other platforms like Facebook or Instagram. So to make quality content or TikTok is far more difficult than creating content on any other platform.

Quality is significantly more important than quantity. Tiktok requirements include short clips, interesting enough and eye-catching and able to draw in their intended audience. But you should write once a day on average if you want to develop a loyal audience.

Is it bad to post on TikTok late at night?

Answer: posting your TikTok video late at night depends on your targeted audience’s behaviors and time zones. If your audience has the habit of getting up early in the morning due to work due to reasons like going to school, college, or the office, and they prefer to sleep early, then the idea of posting your video late at night is a bad idea. However, in this case, you must post your video early.

Additionally, check to see whether your posting time may affect your audience members who live in other time zones. Pick a prime hour when the majority of your audience is engaged.

Final Verdict:

You know the three TikTok posting hacks if you want to go viral on TikTok, which include TikTok analytics, TikTok audience, and TikTok posting time. Follow the above tips and instructions to get more followers, grow your TikTok account and boost your views.

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