Whether small or large, every business requires feedback on performance and how the competitors approach marketing. In the case of web performance, the feedback data provides businesses with deep insight into their websites, allowing them to analyze how visitors interact with their sites. The website performance analysis helps understand how businesses improve their services or products.

Web analytics tools provide the evaluation of website performance and improvement strategies. These analytics tools can offer website performance data to use data to make more informed decisions to enhance your website.

When considering various web analytics tools for business, there are many available tools in the online market, and choosing the right tool is a tough row to hoe. We have compiled a list of the best web analytics tools available.

Before going into detail about the tools themselves, let’s discuss what web analytics is.

What is Web Analytics?

Web analytics collects, analyzes, and organizes the data from your website and your competitor’s website. The data tells you about the traffic on your website, how long people stay, the number of clicks generated, audience demographics, and much more. You can easily develop various marketing strategies to improve your services, foster consumer trust, increase conversion rates, and boost sales using this information.

Best Web Analytics Tools 2023:

Here is the list of the 15+ Best Web Analytics Tools in 2023 and 2024 that you can use to analyze your website performance:

1. Finteza – Comprehensive Analytics Tool
2. Google Analytics – Social Networking Sites
3. Wix Analytics – Smart Business Decisions
4. Adobe Analytics – Better Data Collection
5. HubSpot – CRM Platform
6. MixPanel – Analytics Software Company
7. Clicky – Fast Fashion Platform
8. KissMetrics – Cross-Platform Behavior Reports
9. Crazy Egg – What’s Hot And What’s Not
10. Chartbeat – Real-Time And Historical Analytics
11. Matomo – A Powerful Web Analytics Platform
12. Open Web Analytics – Open-Source Web Analytics Software
13. Segment – Customer Data Platform (CDP)
14. Visual Website Optimizer (VWO) – Automatically Captures
15. Mouseflow – Behavior Analytics Tool

1. Finteza – Comprehensive Analytics Tool

Finteza, headquartered in Cyprus, is one of the most advanced web analytics tools with plenty of features to track your website performance. The tool collects, analyzes, and instantly maps the data in the form of real-time reports to enhance your performance, gather more traffic, improve conversion rates, and drive sales. It offers 15 reporting parameters for in-depth audience analysis, including visit sources, page addresses, countries, etc.

Finteza enables you to track 12 types of low-quality traffic from each channel with botnet analysis and user behavior tracking. Moreover, the tool allows you to create funnels for separate pages, keywords, UTM tags, ad banners, etc.

Another most important feature offered by Finteza is the multi-step traffic quality measurement that helps to detect visitors, traffic losses, and bounce rates, plus enables you to understand how conversion can be optimized. Further, the advanced filtering option helps to create multi-level reports.

Besides, the tool provides a Bot Detector to detect bad traffic and identify spammers, scammers, or hackers. One interesting feature of Finteza is its built-in advertising engine that assists in selling your website spaces for advertisement and generating revenue.

According to platforms, it helps save up to 82% of your advertising budget and increase returns by 5.8 times. Also, it offers ready-made plugins for integration with over 50 CMS systems, such as WordPress, Joomla, Drupal, etc.

Price:

• 30-day free trial/ Paid plan starts from $25 per /month

2. Google Analytics – Social Networking Sites:

Google Analytics is one of the most popular web analytics tools that provide detailed information about your website visitors. The tool offers deep insights into your website performance, visitors’ behavior, demographics, etc. Moreover, it has integrations for Google Adwords, Adsense, Ad Manager, Admob, etc.

It even enables you to measure points of sale, CRM, and other touchpoints. The unique machine learning capabilities of Google Analytics help to recognize users who are more likely to convert or consumers with high revenue potential. With the Analytics Intelligence feature, you can easily and instantly get all the answers to your data-related questions. Further, it provides you with information about the number of active users, the lifetime value of customers, and the cross-channel view of audiences.

The tool also assists in discovering the quality content to keep users engaged with your website. Interestingly, Google Analytics has a diagnostics tool to alert users to unexpected metrics and events. Also, it aids small businesses in understanding what’s working properly and what’s needed to be fixed.

Price:

• Free standard version. For advanced Google Analytics 360, you need to request a quote

3. Wix Analytics – Smart Business Decisions

Wix Analytics is a powerful tool packed with features to get actionable insights about your website to make informed decisions. It helps to learn which content is performing best, how your users behave, how much revenue you have generated, etc. You can improve your business with Wix Analytics by following three simple steps:

• Review reports about your traffic, visitor behavior, and income
• Get suggestions on how to improve
• Implement the strategies and measure the result

The tool offers a user-friendly Dashboard that provides key measures in an overview and data about how visitors get to your site, where they come from, and will they return. Wix Analytics allows you to make data-driven decisions and informs you about the best time to promote your services. Moreover, it also identifies your most valuable consumers and provides various customized plans to improve your SEO.

Reports offered by the tool help decide what products to discount and reward loyal customers. You can also download the Wix Owner app to stay connected to your website performance via your smartphone.

Price:

• Free/ Paid plans: Basic ($4/month), Unlimited ($12/month), and VIP ($24/month)

4. Adobe Analytics – Better Data Collection

If you are looking for a web analytics tool to pull data from multiple sources and your website, you might consider trying Adobe Analytics. It helps collect, analyze, and organize data from anywhere in the customer journey and gather it in the same place.

The flow analysis feature lets you compare segments, funnel rearrangement, match & mix values, etc. The tool uses Artificial Intelligence (AI) and advanced machine learning technology to provide you data on customer visits, page views, impressions, demographics, bounce rates, etc.

AdAnalyticstics allows you to recognize unexpected trends in your data identify correlations behind unexpected consumer actions, sudden spikes & dips from metrics, and out-of-bound values. The tool also sends intelligent alerts to inform you about data anomalies.

Price:

• You need to request a quote

5. HubSpot – CRM Platform

HubSpot is the all-in-one web analytic tool to measure your website’s quality and quantity of traffic. It allows you to determine the performance of each of your pages and recognize the traffic sources that bring in most sessions, customers, and contacts. The tool helps to filter the data by country or a particular URL structure.

Moreover, you can easily compare important metrics like website sessions and conversion rates with HubSpot. You can use all the website performance data to improve marketing strategies, increase visitors’ engagement, and enhance sales. Additionally, the tool assists in creating behavioral events to track actions taken by visitors to your website.

The interesting thing about the tool is that it provides detailed reports from websites, landing pages, blog posts, emails, social media accounts, and more. The Website Grader feature enables you to instantly grade your websites and provides various improvement strategies to generate more traffic and drive conversion rates.

Price:

• Free/ Paid plans start from $45/month

6. MixPanel –  Analytics Software Company

MixPanel is another powerful tool that gives deep insights into your website performance to engage and convert more users. The tool is trusted by 26,000+ leading companies, including DocuSign, Uber, Lemonade, ZipRecruiter, and more. It gives you the ability to learn which features are popular, who your loyal customers are, and how visitors behave on your website.

The tool’s interactive reports let you question your data in just a couple of clicks. Moreover, the Retention Reporter feature of MixPanel helps identify which types of users stick around and for how much time. Plus, explore the user behavior trends from all angles via slicing and dicing the data.

You can easily build funnels and break them down by any visitor’s behavior or attribute to determine which users convert best. Additionally, the Flows Report feature aids in identifying users’ actions after sign-up or before purchase. A customizable and easy-to-use Dashboard enables you to monitor the performance of all the products, alters you when metrics change, and helps to share results with your team. MixPanel supports more than 50 integrations.

Price:

• Free/ $25 per month

7. Clicky – Fast Fashion Platform

Clicky is a unique, real-time analytics tool with exceptional features to monitor and analyze website traffic. The tool enables you to access performance data, such as the number of visitors, demographics, bounce rates, time spent on each page, how they get to your site, behave, etc.

Clicky’s additional features include on-site analytics, uptime monitoring, keyword rankings, and heatmaps by page, users, or segments. The tool lets you launch heatmaps from widgets without even leaving the page. Plus, it sends you alters when your website goes offline to respond immediately.

Moreover, it also has an advanced Bot Detection tool to identify spammers, scammers, and hackers.

Price:

• Free/ Paid plan ranges from $9.99 – $19.99/month

8. KissMetrics – Cross-Platform Behavior Reports

If you are tired of metrics like time-on-site or bounce rates and looking for an advanced analytics tool, KissMetrics is the best choice. It provides you deep insight into your website performance and helps to make data-driven decisions in the future to foster costumer’s trust, enhance conversion rate, and increase sales.

The tool also helps to send emails to customers to keep them engaged. Interestingly, it offers integrations for social media platforms like Facebook, Twitter, or Instagram to target more audiences.

Moreover, KissMetrics ain sees a visitor’s full customer journey across all the devices. It lets you know the most valuable features. Plus, an experienced team is ready 24/7 to solve your marketing issues.

Price:

• Quote on request   

9. Crazy Egg – What’s Hot And What’s Not

Crazy Egg is another most popular web analytics tool used by more than 300,000 websites to gather more traffic and increase sales. One of the most remarkable features of Crazy Egg is Visitor Recording, which records all the individual sessions and provides visual reports on where your visitors are coming from, how much time they spend on each page, and where they are navigating to.

The A/B Testing feature helps you pick the accurate content placement, image, or color to engage more users and increase the conversion rate. Moreover, it offers integrations for various services, including WordPress, Shopify, and more.

The tool also lets you view heatmaps of customer data and helps you improve what’s working on your site. Plus, the customer support team helps develop various strategies to fix what’s not working on your site.

Price:

• 30-day free trial/ Paid plan ranges from $24 – $249 per month    

10. Chartbeat – Real-Time And Historical Analytics

Chartbeat is a powerful web analytics tool for websites containing heavy content. The platform is trusted by many popular media companies, such as The New York Times, LeMonde, CNN, The Telegraph, and many more. The platform provides real-time insight and analytic tools to make informed editorial decisions, improve audience engagement, and increase readership.         

A user-friendly Dashboard helps filter data by sections, locations, authors, traffic sources, device type, etc. Moreover, it offers integrations for Facebook and Google AMP. It lets you preview individual reports, identify unique patterns, manage subscriptions, and share reports via email.

It provides all the details to make necessary adjustments to your content and improve your services or products.

Price:

• Free/ Paid plan starts from $9.95 per month

11. Matomo – A Powerful Web Analytics Platform

Matomo is a privacy-oriented web analytic tool that gives you 100% data ownership. The platform trusts more than 1 million websites across 190 countries worldwide. Some popular sites include United Nations, RedBull, Huawei, NASA, etc. The platform guides using Matomo to save your time and money. It gives you actionable insights into your website performance. The user-friendly interface helps to get the data you need instantly.

Moreover, you can store data from many sites, visitors, and segments. The Visitor Profile feature offered by the platform helps evaluate every action taken by the visitor on your website, customers’ lifetime journey, and how they get to your site. Further, with the help of a Tag Manager, you can easily embed third-party tracking codes on your website.

Some of the additional features of Matomo are:

• Insights to drive your strategy
• Integration with Google, Yahoo, and Bing
• Keywords ranking
• Campaigns tacking tools
• Heatmaps
• A/B testing

Price:

• 30-day free trial/ Paid plan starts from $35

12. Open Web Analytics – Open-Source Web Analytics Software

If you are looking for an easy-to-use, open-source analytics tool, Open Web Analytics (OWA) is for you. It helps to track and analyze how visitors use your websites. The tool also offers integration for monitoring WordPress as well as Mediawiki sites.

It offers you tones of standard reports, metrics, and dimensions. The tool also provides heatmaps to know where your visitors spend most of their time on your site.

Moreover, OWA helps recognize your loyal customers by analyzing how often they visit.

Price:

• OWA is free

13. Segment – Customer Data Platform (CDP)

A segment is another user-friendly analytics tool with many features to collect, analyze, and control your customer data. More than 20,000 businesses use the Segment tool to enhance conversion rates and increase sales.

You can use all the website performance data to improve marketing strategies, increase visitors’ engagement, and grow your business. The A/B Testing feature offered by the tool helps you pick the accurate content placement, image, or color to engage more users.

Additionally, the tool assists in creating behavioral events to track actions taken by visitors to your website. Segment offers more than 300+ integrations.

Plus, Segment provides you information about the number of active users, the lifetime value of customers, and the cross-channel view of audiences.

Price:

• Free/ Paid plan starts from $120 per month

14. Visual Website Optimizer (VWO) – Automatically Captures

Visual Website Optimizer (VWO) is an all-in-one analytics tool that offers various analytics and optimization tools. It allows you to easily create and test new ideas to enhance conversion rate and increase revenue.

With the advanced Segmentation option, you can easily make complex funnels and segments to figure out where and why visitors drop out. For detecting problems in your visitors’ experience, VWO offers a wide range of tools, including session recordings, page surveys, heatmaps, and much more.

The platform provides you a forum to launch automated marketing campaigns via Facebook messenger and push notifications.

Price:

• The pricing plan starts from $99/month

15. Mouseflow – Behavior Analytics Tool

Mouseflow provides deep insights into how customers are interacting with your websites. It allows you to record all your website visitor sessions. It generates a heatmap for all the pages automatically so that you can easily make data-driven decisions to improve your performance.

The Mouseflow’s Friction Score tool helps you determine where to start your analysis. It also aids in picking the right URL from a list to build your funnels.

Mouseflow tracks the activities of your visitors, such as where they are coming from, how much time they spend on each page, and how they behave on your website.

The tool also helps create interactive surveys to target a specific audience instantly and collect feedback from them.

Price:

• Free/ Paid plan starts from $24 per month

Final Thoughts

We hope that this article has given you some good insights about which web analytics tool you should choose to get in-depth knowledge about customer behavior, customer location, number of page views, and much more. You can use the performance data to make informed decisions, enhance users’ engagement, improve conversion rate, and generate revenue.

All the tools mentioned in the list are reliable and trustworthy. But keep in mind before choosing any tool that most web analytics tools offer different features. So, always look for:

• Cost and the features offered by the web analytics tool
• Tracking abilities
• Ease-of-use
• Integrations
• Customer support

Most web analytic tools offer free-trial, which you can try to determine whether the review tool fulfills your requirements or not.