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Meet CEO Of VirrgoTech Shahzada Ayub – A Value-driven Digital Agency During COVID-19 Pandemic 

Meet CEO Of VirrgoTech, Shahzada Ayub – A Value-driven Digital Agency During COVID-19 Pandemic

First of all, how are you and your team doing in these COVID-19 times?

Thanks for asking! We are doing quite well, and I hope the team at AdReview is too.

Tell us about you, your career, how you founded or joined this company?

I’m the Founder and Chief Strategist at VirrgoTech. My career spans over 9 years, and I have been working with brands like Celonis, SEMrush, and BFM, mainly in the marketing space. VirrgoTech was founded in 2018, focusing on digital marketing, advertising, web development, and corporate branding. Our clients range from startups to local businesses to large corporations with a strong presence across the globe.

How does your company innovate?

Every project we onboard allow us to build on our existing processes, methods, and technological know-how. We invest a great deal of time and financial resources in process engineering, quality management, service innovation. Our aim is to stay at the forefront of new developments and overcome technological challenges that could potentially impact our business and our clients’ projects.

How the coronavirus pandemic affects your business, and how are you Coping?

COVID-19 has surely had a considerable impact on our company. Since our business performance is tied to the business performances of our clients — which, in most cases, saw a decline in revenues — it’s fairly obvious things couldn’t get worse for them without having some strong bearing upon us. Nevertheless, we, as a team, are strong enough to cope with unprecedented crises and events. When a crisis hits, you always find a way to be more resilient and try harder to minimize its impact (and that is what we have been doing ever since the pandemic set in). Our supper cordial relationship with all clients, coupled with our flexible and innovative approach, has helped us navigate the crisis much effectively. We are almost back on track and ready to grow big!

Did you have to make difficult choices, and what are the lessons learned?

The pandemic has tested us in ways we wouldn’t have thought of in the normal scenario: tough decisions, optimism and hope in the middle of crisis, perseverance and inventiveness, a growing sense of empathy, and much more.

Lessons are good, but difficult decisions aren’t when it’s time to work on them. Of all hard decisions, I think asking an employee — who you value just as much as anybody else in the room — to leave the team is the most painful one. Especially when your company culture is closely knit, and you treat everyone like a family member.

What specific tools, software, and management skills are you using to navigate this crisis?

Tools are our friends, and we use them to perform routine tasks, organize our workflows, and manage our projects better. We have proprietary tools as well as web-based resources that our people well utilize in the marketing, sales, and production units. These include project management tools, data analysis software, design and development tools, as well as premium resources for our marketing and salespeople.

Who are your competitors? And how do you plan to stay in the game?

Our competitors are both local and international. Since our services aren’t region-specific, we get to deal with a plethora of baffling competitors in the digital marketing and advertising space. Nonetheless, we look at things positively and believe that our competitors have a lot to contribute to our improvement or what we call “our incremental and continuous progress.”

Your final thoughts:

Thank you for the opportunity to be here and share these things.

Our ambitions may be a little dim at a time like this, but looking at the brighter side of things always helps. If my fellow entrepreneurs and business owners are struggling with the havoc this pandemic has wrecked on their lives, remember this African proverb: “Smooth seas do not make skillful sailors.” You want to be a skilled sailor, and these hard knocks are only going to help you shape into something more refined and resilient.

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