Today we have selected the CEO and Founder of Masa Media to Take his Interview.
Tell us about you, your career, and how you founded or joined this company.
My name is Daniel Mester, I’m the founder and CEO of Masa Media.
I have been into SEO since 2011, been learning it on my own, and doing some random projects in my free time. Started my official journey in 2013 when I got my first job as a junior SEO account manager at one of the biggest companies here in Israel (the local Yelp equivalent if you wish).
I really enjoyed my time there and even got the opportunity to meet the women who later became my wife. After about 16 months, I felt like I was up for some new challenges, so I moved to a leading international betting company. I was curious to get familiar with the global market and the toughest niches out there.
Had a great time there, and learned a lot after about 6 months I felt like I could go my own route, and that is what I did. I started up my own website, promoted it organically, and started acquiring clients. Good friends and people along the way helped me out by recommending me to more clients, and from there we steadily grew to where we are today.
How the coronavirus pandemic affects your business, and how are you coping? How are you and your team doing in these COVID-19 times?
We closed our physical office, which we anyway felt was unnecessary and limiting. My team and I started working remotely and honestly it was one of the best decisions we have made. Now we could hire the best people without geographic location being an issue. Plus it freed us from commute time and extra related costs.
At the bottom line: everyone became way more productive working remotely. As far as clients, some of them had to pause their campaigns due to their businesses being seriously affected by COVID-19. The rest actually bumped up their volume, and a lot of new leads were coming in. It seems that COVID-19 was a huge catalyst for businesses to build their online presence and utilize digital marketing as their main marketing channel.
How does your company innovate?
Did you have to make difficult choices, and what are the lessons learned?
What specific tools, software, and management skills are you using to navigate this crisis?
Who are your competitors? And how do you plan to stay in the game?
- Spokesperson: Daniel Mester
- Company: Masa Media SEO & Digital Marketing
- Website: https://www.masamedia.co.il