Whether you are a multinational global brand or one of the best sports betting sites in the world, there is one way to make more of your business – and that is to get more people to visit your website. Almost every company, and definitely every successful one, has a website. You just need to know how to increase the traffic towards it.
Obviously, some of the answers depend on which area of business you find yourself in. But there are also plenty of simple solutions for growing your company through visits to your website that can be used and adapted by anyone. Here are five things to consider if you want more people to visit your website (and you definitely do!).
You may think that as you are a window cleaner, for example, your website has to be 100% about window cleaning. That is not necessarily the case – and even if it is, you should still be able to think of some kind of high-quality, interesting content to upload for visitors.
There should be a business reason why people want to visit your site. But, once you have gotten them there, you can keep them for a little while longer by providing something interesting to read. Think about having a blog section for more personal content and keep your customers – and potential customers – entertained.
But how do you get those potential customers to visit your site in the first place? You should also have a social media plan outlined that will help push them towards your website. Trends and hashtags are obviously important but you can attract a much wider audience by using social media wisely.
You should be able to work out which of the social media platforms work better for your business. You can also see this by analyzing how the traffic to your site works. Then you can plan different kinds of social media content to highlight what is on the site. A personal touch here could really help.
Keywords and SEO
If you are not already aware of keywords and search engine optimization (SEO), you should take some time to get acquainted. For those with little knowledge of the area, this is when you identify the kinds of words used by people to search for businesses like yours.
Search engines like Google can really help your business because that is where a lot of potential customers will come from. If they type ‘window cleaning’ into their search engine, you want your business to come up as a top result, so that they then click on the link that heads to your site.
Send Emails with Website Details
If you were writing a letter to someone you would make sure that you included your address so that they could reply. Ensuring that your emails have your site details on is just the more modern version of spreading the word. You can then tailor your emails for your customers.
Whether it is an email newsletter for your mailing list, or more specific emails for promotions and sales, including links to your site is essential. This is a great way to get people coming back to your website time after time. If these people are on your mailing list, they already have some kind of relationship with you – you just need to boost that.
Keep Things Fresh
There is no point in getting people to come to your website if you are not updating what they are going to see. Return visitors will soon stop returning if they think that there is no point and new visitors will also get bored of a site that doesn’t seem to update. Keeping things fresh is vital.
You don’t have to spend a lot of money on content developers either. Many website hosts use simple content management systems (CMS), so even the most novice users should be fine. Just make sure that you give people a reason to visit your website again. If you make it worth their while, they will come back – and hopefully, tell their friends.