Twitter a Great Platform for Free Social Marketing and Promotions
For 7 years, Twitter has grown as a micro-blogging website; over time, it has become the most trending website and app that you can’t think of your business marketing without it.
Yes! on average, about 35,000 new users join Twitter every day, and about 330 million people visit Twitter every month. And if we talk about the number of tweets, then roundabout 58 million tweets in a single day h second, and Twitter users send about 2.1 billion Twitter search engine queries each day.
I think this information will be satisfactorily justified our claim. Therefore, it’s a great platform for marketers and business companies to generate huge traffic and engage customers on your business website.
Methods That Help You in Promoting Your Business On Twitter
You can only promote your business on Twitter when you know how to use Twitter rightly and how it will add up to the success of your business, so we’ve listed the steps by steps methods and strategies that will boost your business.
Create a Profile
Firstly you need to create an account on Twitter or know how many accounts the company or brand already has. Having a business account puts a good impression on the new followers. What elements make your profile eye-catcher that will attract the audience on your Twitter page?
- Account title or Handle: how does the audience find you on Twitter? For this, you need an account name or handle that should be the same across the social media and contain the company or brand’s name.
- Profile Image: Companies or brands’ logos or images should be on the account’s profile picture as it goes along with each tweet.
- Header photo: It appears on the profile page, and it should be updated frequently compared to the profile image. The header picture shows the ongoing campaigns and gives insights into companies’ cultures.
- URL: Company’s website is present in the URL. But when it comes to special campaigns and events, you should update the URL- don’t forget the updation each time, either before or after the event is over.
Audit the Business Account
After making an account, now start the account’s audit, which includes identifying already existing accounts, documentation of all accounts, and the members who have been handling these accounts.
Moreover, moving towards the following investigations:
- How frequently do these accounts tweet?
- Their engagements rates
- Number of followers on these accounts
While Tweet Analytics provides the following standard measures:
- How is Twitter handling?
- Are companies’ bio and profile pictures on-brand?
- Is promotion advertising up to date?
After auditing companies’ pre-existing accounts, now you have a baseline for enhancing Twitter’s functionality concerning business promotions. Now, moving towards the second step, i.e., set goals.
When you have clear business aims and goals, it’s a key pathway toward your success on the social media platform. If you know what your business is trying to achieve, it will positively impact your business. Your business goals should be specific, achievable, measurable, relevant to the subject, and time-bounded. These types of business goals must be aligned with business objectives.
Increase Twitter Followers
It would help if you made engaged, relevant, and well-targeted followers that, in return, boost the successful business. If you want to keep your Twitter beneficial, make your Twitter full of relevant, interesting, and logical content. Follow powerful pupils of your field and retweet their tweets if you think your followers find them relevant, interesting, and helpful.
Consistent tweets hold up the follower’s interest. Two to three Tweets per hour is enough. Now the question arises what type of tweets holds the audience’s interest? You can tweet relevant links to your company’s recent blogs and articles and share your upcoming events and ongoing promotions but not all business stuff that may make your followers boring. So, engage your followers with other relevant stuff to your business field. Being attractive is vital, just like being business-oriented on Twitter.
Create Clever Headlines
To make your important posts highlighted, you need to compose great headlines for your tweets and blog posts that get the audience to take action. Headline analyzers score each headline that ultimately aids you to use the best combination of words for a great impact.
Schedule your Tweets for Best Post Times
You can promote the business on Twitter by scheduling your tweets for the optimal post time except by manually posting them. It will help you benefit from the best time to post and increase followers’ engagements as a whole, but often distinct followers may be more active. By measuring performance via analytics, you’ll know what time duration will be ideal for your company and set the posting schedule accordingly.
Create your Hashtags
Nowadays, Hashtag is now on every social platform, but it starts from Twitter and considers a good way of producing interest around your company. How you should know how and where to use hashtags on Twitter makes your tweets more impactful and lets you reach newcomers.
Right Hashtag for you: Using the right Hashtag gives insight into your business; check which hashtags are used by your competitors and famous.
Produce Unique Hashtag: Hashtag should be unique and specific to the business, required to gather and manage business content through a business promoting strategy, and obtain user-generated content.
Follow trends: Twitter’s Explore Page shows the ongoing trending topics, like trending hashtags. Joining these chats and companies ensures the new audience traffic to explore your posts. But only using 1 to 2 hashtags per tweet over tagging makes it non-professional.
Frequent Answering to Queries and Tagging
For any business promotion, strong bonding with the pupils is a vital strategy ingredient. Keep your engagement with a pupil who mentions you in tagging or comments, reply to them frequently, answer their queries on time, be thankful to those who give you positive feedback, and always try to sort out their issues asap. You shouldn’t limit yourself only to your followers. Please find out your competitor’s followers and their way of handling their audience, and try to implement positive aspects to gain more audience traffic on your website.
After reading our article, we’re hopeful that you’ll better understand how Twitter can be used to promote your business online. It helps you grow your business and sales and increases the number of newcomers on your Twitter page. While walking on the above mention methods, you’ll experience a boosting effect of utilizing Twitter as a business promoting social marketing platform.