Today we have selected Jason Wright to take his Interview. He is the founder of Marketing by Data and a digital Marketing Guru.
First of all, how are you and your team doing in these COVID-19 times?
Luckily we have been able to pull ahead during COVID-19. While a lot of our service-based clients had suffered our e-commerce business has really picked up.
Tell us about you, your career, how you founded or joined this company.
Jason is the founder of Marketing by Data and a digital marketing guru. He has worked with major corporations such as Disney, Myspace, and Playboy, driving digital success through marketing consulting, SEO, Paid Advertising, and more.
He holds an MBA in finance and management and a Bachelor’s Degree in marketing. He also has earned other digital marketing certifications such as being Google Ads Certified and is an SEO Keynote speaker.
MBD was started in 2008 as a consulting service that over the years grew into a full-time digital marketing agency.
How does your company innovate?
We innovate through being connected with other digital masterminds and testing. We identify trends in the market and/or test new ideas for proof of concept.
How the coronavirus pandemic affects your business, and how are you coping?
At the start of COVID, we had a lot of our service-based businesses such as salons, dentists, attorneys, etc. have to close or pause marketing. As time wen time went on some of them went out of business, a group of them were able to sustain but not able to afford to invest in marketing, and some were able to come back to where we were at prior.
During this time our e-commerce clients started taking off and we started to generate a lot of e-commerce business as companies were forced to focus online. A lot of our e-commerce clients were able to generate 10x to over 100x increases in revenue. Our paid media marketing strategies were very effective for our clients in leverage machine learning to grow their accounts.
We are continuing to grow and hire new staff as we continue to move through these tough times.
Did you have to make difficult choices, and what are the lessons learned?
We have not had to make any real difficult choices. Closing the office, having people work remote, and going after a different market made sense and had to be done and it paid off.
What specific tools, software, and management skills are you using to navigate this crisis?
There are not any particular tools we are using to navigate the current market. The results we have been able to generate for our clients is what is really paying off. Since we are not stuck in an individual niche we have been able to grow in the areas that have picked up.
Who are your competitors? And how do you plan to stay in the game?
Anyone who wants to do digital marketing services who focus on paid advertising and SEO. We are able to stay ahead by being keynote speakers at events and by continuing our education in the space. Things are changing constantly and we are constantly learning and applying new techniques. We stay in the game by providing results.
Your final thoughts
– Being adaptable and flexible can help any business. Unfortunately, there are a lot of businesses that have not been able to make it because of a number of events that have taken place. Hopefully, those businesses can find new and better ways to create a livelihood.
- Spokesperson: Jason Wright
- Company: Marketing By data
- Website: www.marketingbydata.com