Are you looking for a digital agency to grow and develop your brand? If this is the case, then you are at the right place as we are going to take you through one of the best marketing agencies that we’ve come across in recent times. In this day and age, online business is booming, and due to that reason, there is a lot of competition. This makes things difficult for new businesses as they struggle to maintain regular customers. Most of the brands aren’t able to develop themselves properly, and due to this reason, they lag behind the competition.
As a solution, we bring you Lantern. A web & digital agency located in China will help you develop your brand and take it to new heights. We will take a deep dive into Lantern and the services they provide. In the end, we will determine whether you should use their services to grow your brand or not.
What is Lantern?
Lantern is a web & digital agency situated in Shanghai. It was founded in 2005, and since then, they have been helping businesses of all sizes in developing web apps, websites, online platforms, digital campaigns, and much more. Their most common work is to work with international clients in China. They help the Chinese clients to expand in the international market. The lantern was basically founded as a graphic design and branding studio, but later on, they shifted their focus towards digital marketing.
They are currently maintaining more than 50 websites in Europe, Asia, and the U.S. Lantern has an efficient approach due to their years of experience. There are all the modern tools present in Lantern’s development processes such as:
Their goal is to serve their clients with their expertise. The client’s interest is the only thing that matters, and Lantern works with full focus and creative ideas to provide the best service.
Lantern’s services can be categorized in three ways:
The design or the frontend plays a huge role in any business, and that is why Lantern brings its creative and technical services into play here. Their main focus is on providing the users with an experience that they can’t get out of their minds. The other thing is to provide the best in class performance as well. Some of the main features are:
Everything begins with the briefing or strategy stage. In this stage, a strategy is made which will be used to tackles the upcoming problems in the best possible way. A focused strategy always helps brands a lot in developing and growing.
It is necessary to do proper market/competitor research. This research will help you in getting over your competitors. Analyzing the market helps a lot as it tells information about what do people actually want. So, you can finetune your services according to the needs of the market.
Design concepts and visuals play an important role. The first impression is the last. So, web design should be very eye catchy and unique. Lantern makes sure that the front end of your business is eye-grabbing and attracts a lot of customers. They focus on key visuals and performance to make the website beautiful as well as snappy.
Responsive Web Design
Lantern makes sure to optimize the web design as much as possible. If your brand has a website that is very slow to open, then people will just completely ignore it. To grow your brand, your website needs to be fast and quick to open. To ensure that, Lantern performs all types of optimizations to make the webpage very responsive.
Copywriting & Illustration
There are also services like copywriting, illustration, translation, and photo editing provided by Lantern. If you want to get the most of these services, then Lantern will definitely help you out.
Once the front end has been completed, then comes the time to develop the brand. This is where all of the magic happens. They work with API services and develop their very own custom backend solutions.
You get CMS integration on Lantern. The best examples are WordPress and Contentful. Your business can have its very own CMS through its integration with your brand’s webpage. Lantern makes full use of CMS and integrates it into the website.
Custom Backend Development
To make sure that everything, Lantern develops its very own custom backend solutions. With their own solutions, they can optimize everything much better. This can help a brand a lot in the form of strong website performance.
Email marketing is a beneficial way to promote a brand. Lantern also provides this service, and this can drastically increase the reach of a brand. You can reach out to more customers and thus will grow your brand as a result. Email marketing is an effective way to develop a brand. You can also get custom email notifications as well.
Search & Filtering
There is an instant search feature alongside a filtering option as well. These features might seem less but are very useful. Lantern provides perfect search & filtering services. You can instantly search for something without any wait time.
One of the best things is to add support for multiple languages. This is exactly what you get with Lantern. They provide multilingual support so your brand can sell more to a broader audience. This also plays a major role in the development of a brand.
The third and last step is the support system. Lantern believe in long-term support, and that is why they even support their work after the launch.
If you want any hosting service, then you can definitely check out Lantern. They provide Chinese as well as international hosting. So, depending upon your region, you can choose any of the ones for your website.
Maintenance & Support
Lantern provides its clients with the best maintenance and support possible. They regularly maintain everything and provide excellent support if there is an issue.
If you need CMS training, then you should check out Lantern. As they have been in this field for a long time, they understand everything and provide you with the best understanding of CMS.
Loading Speed Optimization
This is an area where a lot of brands lack as their websites are very slow to open. Lantern, with its loading speed optimizations, makes sure that there is no issue whatsoever. The webpage opens instantly, and the overall performance is snappy as well.
If you want to install Google Analytics, then you can also check out Lantern. They will provide you with complete installation and guidance of Google Analytics and how does it work. All of these things will help your brand in developing effectively.
- CMS Integration
- Webpage Optimizations
- Developing Strategy
- Custom Animations
- Email Marketing
- Good Customer Support
- International Web Hosting
- Great API Integration
Should You Use Lantern?
In our opinion, if you are on the lookout for a digital agency to develop your brand, then Lantern is one of the best. They have been in this field for quite some time now, and they build the right strategy to suit grow a brand successfully have their own custom backend solutions, which they use to keep everything solid. They also provide email marketing which can also help enhance the reach of a brand. They have excellent customer support and even support their customers after the work has been completed. All in all, an amazing digital agency and totally worth it.
It is tough to develop brands and websites. The competition is so tough that doing everything on your own becomes really difficult. This is where an agency like Lantern is the most useful. They know how to develop a brand in the most effective way possible. Their custom backend solutions make a strong foundation.
They have all the different features that you can think of. Their customer support is good and even provides services like CMS training. So, there is no doubt that Lantern is one of the best digital agencies in the market, and you should definitely check it out.