Executive InterviewsLatest

Meet CEO of WSI Digital Marketing in Vancouver Mauricio Rojas-You cannot go wrong if you always aim to add value first.

Today we have selected Mauricio Rojas to take his Interview. He is the CEO of OnlineMarketingWSI.

First of all, how are you and your team doing in these COVID-19 times?

We are doing well.  We were hit at the beginning of the pandemic because some of our clients were hit.  It was not funny.

Tell us about you, your career, how you founded or joined this company?

I moved from Mexico City 23 years ago.  I was the CIO for the largest Video rental company in Latin America (think Blockbuster-type) with 2,200 locations nationwide.  When I decided to move to lovely Canada with my
family, I was hired by Oracle Corporation as their Consulting Practice Manager for Western Canada.  This is when I got really acquainted with the Internet and decided to become an Independent Digital Marketing consultant
and start my own agency.

How does your company innovate?

We are part of the world’s largest Digital Marketing network, so we have dedicated groups that are constantly looking for the newest techniques and tools available in our industry.

How the coronavirus pandemic affects your business, and how are you coping?

If our clients are affected, we are affected.  At the beginning of the pandemic, we immediately decided to help our clients as much as we could. We put together a series of webinars focusing on actions that business could
take to migrate their sales and operations as much as possible to the Internet because we knew that their clients were forced to go online.  This proved to be very effective for most of our clients and other companies that
attended our webinar series  Webinars were FREE and open to any company that could benefit from them.  This was a tremendous success with thousands of attendees showing up every month.

Did you have to make difficult choices, and what are the lessons learned?

Thanks to reacting fast, our companies did not suffer very hard.  The most relevant lesson learned is to act fast and focus on helping as many people (companies in our case) as possible.  Adding value to people even before
they become your clients is very satisfying and, at the end of the day, rewarding.

What specific tools, software, and management skills are you using to navigate this crisis?

Since we are a consulting company heavily based on technology, we did not notice a big change in this regard. We were an internet-based company before the pandemic.  Perhaps the regular interactions with our prospects and clients were converted to a more remote, web-conferencing type.

Who are your competitors? And how do you plan to stay in the game?

We compete with some local agencies, as well as freelancers for smaller projects.

Your Final Thoughts

Glad to be part of this media interview.  I am excited and happy to share whatever I can with people in general.

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button