Executive InterviewsLatest

 Meet Adrian Moza – Flipsnack A Pandemic Success

Today we have selected Adrian Moza to take his interview. He is the COO At Flipsnack.

First of all, how are you and your team doing in these COVID-19 times?

We are all doing well, staying healthy. Everything else is constantly expanding and improving: our team, our results, the quality of the services we provide.

Tell us about you, your career, how you joined this company?

I joined the company right after graduating from high school, and I’ve been part of the team from the very beginning, ever since Flipsnack was launched. I first started as a junior developer, moved on to be a customer support representative, then became the customer support manager, then PO, and now I am Flipsnack’s COO. All the roles I had in the company helped me better understand the technical side of the business, but they also allowed me to pay more attention and focus on the client’s needs.

How does your company innovate?

We innovate through technology – complex features, integration, automation. We do all these to make it easier, faster, and more convenient for our clients to create and distribute marketing and sales materials and internal documents whilst still having impressive results. Flipsnack is an advanced tool to create magazines, but with complex capabilities. We’re trying to innovate directly from the knowledge we are gaining of our users and clients and their needs.

How the Coronavirus pandemic affects your business, and how are you coping?

We haven’t been impacted negatively; we continued to grow through the pandemic. Many of our clients chose Flipsnack because they needed to use the digital version of their printed materials that they had been using before the pandemic: guides, presentations, catalogs, menus, event brochures, etc. The pandemic and the quarantine period greatly affected printing. Flipsnack became a great solution to distribute communication materials (that had previously been used in printed form) online.

Did you have to make difficult choices, and what are the lessons learned?

Having the entire team come back to the office was a tough decision. I, for one, love to work alongside my team and be surrounded by people; I love live communication. But I realized many people do great work from home and don’t necessarily need to come to the office. So, in the end, we decided to have a mix between the office and remote work. Even so, 90% of the team is working almost exclusively from the office because we love being together, and our team is part of a strong, beautiful community. We did, however, realize during the pandemic that remote work is a solution that works.

What specific tools, software, and management skills are you using to navigate this crisis?

Employee engagement software is essential, as are the online conference platforms – if we’re talking about team morale, keeping in touch, and staying connected. We’re all learning new skills as we’re navigating “the new normal.”

Who are your competitors? And how do you plan to stay in the game?

We have many competitors both in the flipbook-making area and in the design tools area (we won’t name them now). We’re walking the fine market line between flipbook makers and online design tools. The fact that we have the ability to do both offers us a great competitive advantage. We’re planning to stay ahead of the competition through innovation and a business model that focuses on the client.

Your final thoughts

Although the pandemic has been a hard period for all of us, I am grateful for all that it has taught us and the business opportunities it has created. As it usually happens with hardships, it’s the difficult things that get us out of our comfort zones and make us grow, evolve and become better, and aim higher.

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