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Meet Afwaz Alkhuzam – Focused Team, Focused Effort

Today we have selected Afwaz Alkhuzam to take her interview. She is the Business Advisor & Analyst at  MORISON GLOBAL ALKHUZAM & CO.

First of all, how are you and your team doing in these COVID-19 times?

Doing well, AlhamdulliAllah, still adapting to the change and all this digital transformation.

Tell us about you, your career, how you founded or joined this company?

I have graduated from the UK, where I have earned both my Bachelors and Masters degrees in Business.
I have always wanted to work in the family business, which is why I made sure I studied in a well-reputable university (Leeds University, followed by Imperial College of London). Alkhuzam & Co. represents the global association (Morison Global, Headquartered in London), where we offer Financial and Advisory Services to clients from various industries and sizes.

How does your company innovate?

My father (Mansur Alkhuzam) is a pioneer for creative ideas. We always discuss how to become better by offering valuable services that clients find beneficial and fairly priced to their business size and needs. For example, at the start of the pandemic, we decided to opt for an ERP system that many businesses would find useful from now onwards.

After months of researching, comparing benefits, and meeting with their representatives, Alkhuzam & Co. is now an ODOO Partner in Kuwait: offering a cloud-based ERP system for companies that wish to centralize and track their data and performance anytime, anywhere.

How has the Coronavirus pandemic affected your Business, and how are you coping?

The pandemic taught us two lessons: adaptability and agility. As a service-based business, we had no option but to adapt to business requirements in how they prefer our services to be provided to them. Most (if not all) of them switched to online, as that was the only option available. Others, such as delivery companies, were brave enough to continue operating traditionally but carefully.

In terms of agility, there have been several opportunities to provide new services, and a high number of online consultations took place with new clients even outside Kuwait. Eventually, our company learned how to ‘grow with balance’: running the Business and slightly changing the Business to sustain growth and deliver value.

Did you have to make difficult choices and the lessons learned?

The lockdown was a challenging experience for our team. Luckily we all had our laptops to work remotely: so I guess the lesson is always to have your work backed up in the cloud and trust the Mac!

What specific tools, software, and management skills are you using to navigate this crisis?

We are enjoying the various tools we use at the office, from project management to communication and even CRM tools where we interact with clients.

Who are your competitors? And how do you plan to stay in the game?

There are several ‘layers in the Financial and Advisory industry because the demand is high. What differentiates each company is primarily two factors: Value & Culture. Clients compare their experience not just from the service fees paid but the value derived after the service has been delivered. Our team, one of our strongest assets, defines our family-oriented culture. We treat everyone with respect, care and integrity. As long as we focus on these two factors, we treat every day as another opportunity waiting to be seized.

Your final thoughts

I want to take the opportunity to thank Ad Review for this interview and share a personal note: As a young female in the business industry, I would like to point out that this field has a lot to teach us. I have met many female founders and leaders and noticed our role in the business sector had brought a different ”et of eyes; perhaps it has to do with our female nature and instinct.

But with the support from our male colleagues, we have noticeably brought innovation and novel impact to both the business community and economy, and I look forward to witnessing more successful stories led by young business leaders in Kuwait.

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