First of all, how are you and your team doing in these COVID-19 times?
We’re doing better than initially forecasted. The digital video advertising niche has bounced back fast, and so has our company, being a video ad tech solutions provider.
More importantly, in 2021, we’re already tracking somewhat the acceleration of growth in our niche, which is just the best news. And at this point, we can definitely predict it will demonstrate impressive overall results in Q3-Q4 2021.
Tell us about you, your career, how you founded or joined this company?
In brief, I’ve started my professional career in the PaaS tech market, then switched to the SaaS segment several years later. And in 2016, the history of AdPlayer.Pro began.
It was the time when digital advertising was undergoing yet another swirl of evolution, and we strived to create a full-fledged ecosystem of video ad tech rather than focus on developing a one-dimensional solution.
Now that over 5 years have passed since we’re confident the decision was right. More importantly, looking at what the upcoming months and years of online advertising behold, the video definitely remains the industry’s future.
How does your company innovate?
If you’re working in digital video advertising, innovation needs to be second nature, simply because the market is changing at cruising speed. This is, actually, why we’re putting much effort into the continuous enhancement of our tech solutions.
For instance, just recently, we’ve released several essential functional upgrades in our video ad server, which will definitely help our Supply and Demand partners improve their video advertising KPIs.
The first one is the “YouTube Demand” feature, enabling running video ad campaigns using video creatives from the brand’s YouTube channel.
Another one is the AdPlayer.Pro AMP Video Ads Kit 2.0, aimed at helping businesses streamline the setup and launch of video ad campaigns on AMP properties.
How the Coronavirus pandemic affects your business, and how are you coping?
Coronavirus has affected our workspace, changing it from the regular office into a complex, hybrid system. It took some time to adjust, but at this point, we’re delighted with the achieved results.
Now that the vaccination is already in progress, we might consider adding more in-person activities in Q3-Q4 2021, but I strongly believe the hybrid system is here to stay.
This past year has shown that the conventional office lacks flexibility, so it will hardly remain viable and efficient for creative teams in a post-pandemic world.
Did you have to make difficult choices, and what are the lessons learned?
Being a CEO of a video ad tech company, I’m facing some challenges and a whole lot of difficult choices every day. The COVID-19 pandemic was just a more complex one, I suppose.
In this respect, one of the biggest lessons learned is the necessity to keep in mind that no matter how well-thought your business development roadmap could be, it MUST be flexible and easy to modify.
Who are your competitors? And how do you plan to stay in the game?
Our competition varies from large enterprise companies to smaller yet ambitious startups, and we take both types equally seriously.
At the same time, if you’re working hard and putting enough resources into the R&D aspect of your business, staying in the game is no longer a formidable challenge.
Your Final Thoughts
Speaking about the COVID-19 crisis, the good news is that the worst is seemingly behind us. And it’s time to get down to work to achieve new heights.
- Founder: Anton Liaskovskyi
- Company: AdPlayer.Pro
- Website link: https://adplayer.pro
