Today we have selected Clay Patterson to take his interview. He is the CEO Of DigitalSpaceMarketing.
First of all, how are you and your team doing in these COVID-19 times?
When covid first hit we took a 40% reduction in revenue because many of our clients paused their marketing. At that time we began to turn more marketing channels on for ourselves. This is somewhat counterintuitive for most companies but we saw an opportunity to build brand awareness as mobile device use rose significantly. Since this is what we do for other companies, it worked really well and we ended up growing 300% in 2020. Talk about a roller coaster 😉 We see our website as a 24/7 salesperson who doesn’t eat, sleep, or poop, so we put it to work for us!
Tell us about you, your career, how you founded or joined this company?
I started my first business in high school. From there I have always been interested in the entrepreneur space. I have had companies fail and have had them succeed. That is just part of the game as an entrepreneur. I currently own an estate planning and probate law firm called The Finity Law Firm but do not actively practice. I started building websites when I was 15 so bringing a technical website development background to the digital marketing world was a good fit. I launched Digital Space Marketing in 2017. We focus on all things digital marketing and truly are our client’s “remote, in-house marketing team”.
How does your company innovate?
We innovate by having the startup mentality, doing what is necessary to get the job done while providing custom-tailored solutions to our clients. We are not a volume-driven company so we focus on strategic partnerships that are a good fit for us and for our clients.
How the coronavirus pandemic affects your business, and how are you coping?
Covid had an initial negative impact on our business BUT as the physical world got smaller due to the virus, the digital world significantly grew. A major part of the opportunity presented for businesses now is digital marketing. It was a great time, especially early in the pandemic to build brand awareness so we focused on that. We are starting to see that strategy pay off as our audience has been growing this past year and revenue has been increasing.
Did you have to make difficult choices, and what are the lessons learned?
Like all businesses, we had to make difficult decisions the past 12 months. Resources were limited so knowing where to put them and what outcomes were needed was key. It takes guts to put money into your business during a pandemic but for us putting money into digital marketing grew our business over 300% this year so we are excited to see where we can go from here and what clients we can help in the future!
What specific tools, software, and management skills are you using to navigate this crisis?
As a digital marketing agency, we use a lot of tools to provide ourselves and our client’s advantages within the global marketplace. Some of our daily tools are SEMRush, Zoom, ClickUp, Hubspot, Spy-fu, ahrefs, and the entire Google suite.
Who are your competitors? And how do you plan to stay in the game?
Our competition is other digital marketing agencies. We plan to stay competitive as we have successfully done this past year by continuing to act quickly in the best interest of our clients. As a custom-tailored agency that is not dependant on a high volume of clients, we are able to make decisions and provide solutions faster. This gives us and our clients a competitive advantage, especially during a pandemic.
Your Final Thoughts
The world has been turned upside down and we have accelerated into a technology-driven world. If your business is not taking advantage of this, your competition definitely has. Figure out what works for your company and put your website to work for you! Your website can get in front of hundreds, thousands, and millions of people in your target audience OVERNIGHT. We are at an amazing time in human history and there is a lot of opportunity in the marketplace if you leverage your resources and get the right team around you.