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Meet Elias Manolopoulos – Digital Marketing Today or Advertising in the Covid economy

Today we have selected Elias Manolopoulos to take his Interview. He is the CEO Of Aeon Ads.

First of all, how are you and your team doing in these COVID-19 times?

We are doing good, thank you. Like everyone else, we are trying to make sense of this new normal and how to work our way around it efficiently.

Tell us about your career and how you founded or joined this company?

My educational background is in finance, believe it or not, but I decided to leap into tech to become more creative. The two industries were worlds apart at the time, but it’s what makes me happy. I like helping people, brands, and companies with their online presence. You can look at it as a form of PR.

How does your company innovate?

Aeon Ads innovates by using AI and data from successful campaigns as building blocks to construct new ones. We can almost guarantee the results. Some aspects of advertising are more effective than others, whether it’s a google ad that’s just text or social media content with images. They break through the noise and grab your attention. We try to focus on those and build whole campaigns around them.

How the coronavirus pandemic affects your business, and how are you coping?

It’s like an open secret in the industry. When covid first hit, marketing budgets were the ones that got hit first, so we had to make some necessary adjustments. We are doing fine, but the last few months have been interesting.

Did you have to make difficult choices, and what are the lessons?

Yes, unfortunately, we did. We learned to work with what is essential and adapt fast by targeting industries that can thrive virtually, such as e-commerce. I hope everyone makes it through this, but current economic conditions are challenging for many people.

What specific tools, software, and management skills are you using to navigate this crisis?

Zoom and Slack mostly. We also use several productivity and online tracking tools. Working remotely is not as easy as it sounds. You have to keep your team motivated and, at the same time, be able to track their performance. It takes time and effort to get it right.

Who are your competitors? And how do you plan to stay in the game?

We don’t see other companies as competitors. You bring your best work forward, and may the best team win. If you don’t, you try again and again and again. You stay in the game by constantly improving your skillset and differentiating yourself from others in the industry.

Your final thoughts

We are moving towards a more automated world; whether we like it or not, I hope it’s also a more connected one. One with fewer likes but with a more human touch.

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