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Meet Elias Manolopoulos – Digital Marketing Today or Advertising in the Covid economy

Today we have selected Elias Manolopoulos to take his Interview. He is the CEO Of Aeon Ads.

First of all, how are you and your team doing in these COVID-19 times?

We are doing good thank you. Just like everyone else we are trying to make sense of this new normal and how to efficiently work our way around it.

Tell us about you, your career, how you founded or joined this company?

My educational background is in finance believe it or not but I decided to make the leap into tech to become more creative. The two industries were worlds apart at the time but it’s what makes me happy. I like helping people, brands, companies with their online presence. You can look at it as a form of PR.

How does your company innovate?

Aeon Ads innovates by using AI and data from past successful campaigns as building blocks to construct new ones. We can almost guarantee the results. Either it’s a google ad that’s just text or social media content with images there are some aspects of advertising that are more effective than others. They break through the noise and grab your attention. We try to focus on those and build whole campaigns around them.

How the coronavirus pandemic affects your business, and how are you coping?

It’s like an open secret in the industry. When covid first hit marketing budgets were the ones that got hit first so we had to make some necessary adjustments. We are doing fine at the moment but the last few months have been interesting, to say the least.

Did you have to make difficult choices, and what are the lessons learned?

Yes, unfortunately, we did. We learned to work with what is essential and adapt real fast by targeting industries that can thrive virtually like e-commerce for example. I hope everyone makes it through this but current economic conditions are challenging for a lot of people.

What specific tools, software, and management skills are you using to navigate this crisis?

Zoom and Slack mostly. We also use a number of productivity and online tracking tools. Working remotely is not as easy as it sounds. You have to keep your team motivated and at the same time be able to track their performance. It takes time and effort to get it right.

Who are your competitors? And how do you plan to stay in the game?

We don’t really see other companies as competitors. You bring your best work forward and may the best team win. If you don’t you try again and again and again. You stay in the game by constantly improving your skillset and differentiating yourself from others in the industry.

Your final thoughts

We are moving towards a more automated world either we like it or not I just hope it’s also a more connected one. One with fewer likes but with a more human touch.

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