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Meet Fernando Gómez – How Boardfy Can Help e-commerce to Sell More

How Boardfy Can Help e-commerce to Sell More and Improve its ROAS in Google Shopping Campaigns

Today we have selected Fernando Gómez to take his interview. He is the CEO of Boardfy.

First of all, how are you and your team doing in these COVID-19 times?

It was strange but nice. 

Our whole team worked remotely from the very first days. It was a big question mark as to whether that would work… and it did. 

From the first weeks, the whole team managed to generate new habits, and right now, I can say that everything is normal for us working remotely.

On the other hand, sales grew. The big clients stepped on the accelerator and have increased their speed, and the small ones have moved up to the online world and need tools like Boardfy.

Tell us about you, your career, how you founded or joined this company?

Since 1999 I have been in the middle of Internet projects. A hosting company, a blog network, and a group of e-commerce companies in Europe. 

In our shops and on marketplaces, we noticed that a best-selling product was sometimes not selling. We started monitoring a competitor manually.

We paid other companies to monitor products and realized they were not doing a good job. So we started building our system … and almost without realizing it, we turned it into a company, a saas that doesn’t just sell reports but genuinely helps e-commerce companies and brands. Right now, I’m just focused on Boardfy.

How does your company innovate?

Listening to the customer, seeking to add value, and trying to automate processes as much as possible. 

I believe that the future of online lies in three pillars: 

 – Interconnection between different systems

 – Automation in the execution of processes

 – AI

How the Coronavirus pandemic affects your business, and how are you coping?

We see with sadness what is happening in the world and what is happening to many people. But in our case, the pandemic has accelerated the entire e-commerce ecosystem, and price monitoring companies are a key part of that success.

Did you have to make difficult choices and the lessons learned?

Yes, but above all, decisions have to be taken very quickly. Everything is going very fast now. Sometimes too fast. 

Without a doubt, the most important lesson is that people are at the center of everything, and course, of companies. They are the most important asset. 

What specific tools, software, and management skills are you using to navigate this crisis?

The usual in a remote environment: Slack, Asana, Meet, Google Drive … 

Who are your competitors? And how do you plan to stay in the game?

There are many of them. Some are big but increasingly smaller. 

They all have good things and bad things. You always have to watch your competitors, but it can’t be an obsession to copy what they do. We have our vision of pricing monitoring.

The key is not to be an expense for our clients:  Boardfy saves its customers money.
If you can get your customers to spend 30% or 40% less on their Google Shopping campaigns and increase their sales, it doesn’t matter who your competitor is. That customer loves you.

Your final thoughts

The future pricing is automatic and very fast and can help many departments of e-commerce. Boardfy is the fastest, and that helps make our customers happy. 

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