George Lee  CEO SnapAgency

Meet George Lee – Growing Revenue in Challenging Times 

Today we have selected George Lee to take his interview. He is CEO at SnapAgency.

First of all, how are you and your team doing in these COVID-19 times?

Most everyone is doing well but continuing to adjust to the developing definition of how and what work looks like. An example is some people have chosen not to get the vaccine, and some have. How do we accommodate everyone in a workplace where everyone feels included and safe? If there is a benefit of the pandemic, it would be the ability to hire the very best candidates, regardless of where they live.

Tell us about you, your career, how you founded or joined this company?

Snap started as an internal department of a top 50 US eCommerce company I founded in 2000. As a result of recognizing the eCommerce company’s success, organizations across the country reached out to me for help with their websites and online marketing.

How does your company innovate?

We are constantly seeking out pain points that limit our clients’ growth. Then we bring recommended processes and technical solutions to help them reach their sales and profit goals.

How the Coronavirus pandemic affects your business, and how are you coping?

The economic concerns early on put a hold on large development projects. The definition of “lead generation” changed overnight with no travel, trade shows, or conferences. We instantly implemented strategies to connect our clients to their target customers digitally. The shift back to pre-pandemic growth strategies started in Q3 2020.

Did you have to make difficult choices, and what are the lessons learned?

 Hard decisions are the responsibility of leadership. Making those decisions quickly is the key to survival and gaining the confidence of employees in difficult times. One of the learnings from hiring during the pandemic is the personal attributes of candidates that support remote work and digital team interactions. Unfortunately, we lost a few team members that needed an in-person work environment.

What specific tools, software, and management skills are you using to navigate this crisis?

The importance of the mental health of team members has become a top priority. Implementing strategies to address burnout and the need for people to interact in person in safe ways are two things that we started working on at the beginning of the pandemic and continue to prioritize.

Who are your competitors? And how do you plan to stay in the game?

Our competitors are large east and west-coast agencies. Our values and unique value proposition continually puts Snap in the winning position for our target clients.

Your final thoughts

The company’s that have survived the pandemic and continue to grow have a few things in common. They have flexible leadership, an agile organization, and employees who are engaged to help solve problems.
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