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Meet Jonathan Saeidian – What It Takes to be Innovative in Today’s Digital Marketing Space

Today we have selected Jonathan Saeidian to take his interview. He is the Chief Executive Officer at Brenton Way.

How are you and your team doing in these COVID-19 times?

We have a diverse, globally distributed team, so our work is primarily virtual. As many businesses have been adopting or starting during Covid, there has been a surge for digital marketing services. Our agency has grown tremendously over the last year, in both clientele and size, to support the scale of initiatives we provide for market growth.

Tell us about you, your career, how you founded or joined this company.

I founded Brenton Way in response to the need I saw in my corporate experience for better clarity and effectiveness of marketing campaigns. I saw that many agencies were not rethinking or innovating and integrating core practices in their frameworks and methodologies. With Brenton Way, we seek to distill the complexity and confusion for businesses to grow with peace of mind by efficiently combining marketing initiatives in a centralized system that provides transparency and results in a streamlined way. Our mission is to provide the most agile and direct roadmaps for market growth.

How does your company innovate?

We develop our own marketing technologies in-house, such as INITIATE.AI and GROWBASE.CO. We are innovators in continuously improving and implementing better frameworks, tools, and methodologies in line with the latest market conditions, needs, and trends. This directly benefits our clients by receiving the highest quality services at cost. We have automated and streamlined many tedious tasks and erroneous communications, so our team is better positioned and focused on tackling the campaign aspects that bring the most brand value, including tailored strategy, insights, and execution.

Did you have to make difficult choices, and what are the lessons learned?

Absolutely. The most difficult part of growing a successful business is building the right team of people. We’ve gone through multiple iterations, restarts, and adjustments until we’ve been able to find the right mix of industry expertise and cultural fit. The biggest lesson we’ve learned in finding great talent is the importance of clearly defining our own key brand features as an agency and the criteria and personas that best align with that. We attract the best talent through our values. This involves making difficult decisions and judgments of saying nowhere expertise and values do not align, even if it is alike.

Who are your competitors? And how do you plan to stay in the game?

Many great digital marketing agencies are specializing in various aspects of the industry. What makes us unique is our differentiated industry approach. By putting our frameworks, technology, and methodologies at the forefront, we can provide the most versatile and comprehensive blend of growth strategies for any business and any industry at cost, which is very hard to compete with.

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