Executive InterviewsLatest

Meet Katya Uvarova – Lead Marketing Manager at Messapps

Today we have selected Katya Uvarova to take her interview. She is the Lead Marketing Manager of Messapps.

Tell us about your company?

Messapps is an app development company. We design and develop mobile applications and websites for a variety of companies. We built products for startups and enterprises, individual entrepreneurs and famous sportspeople, universities, coffee chains, and many others. We are headquartered in New York, NY, which allows us to communicate properly with clients all over the US and even abroad. 

First of all, how are you and your team doing in these COVID-19 times?

Fortunately, we’re all good! Thank you for that question.

How was Messapps founded?

It was back in 2010. Our CEO Vasily was a student and couldn’t find enough time to prepare for the LSAT between the internship in one city and evening classes in another. Only on a train does he has some free time to study. The main inconvenience there was that exam books were very heavy to carry all the time. So he had a problem. To solve it, an idea came to his mind. He has hired a small team, and they developed his very first mobile app.

It was an educational app for students which replaced all the huge LSAT preparation books. In a short time, it has become a bestseller in App Store. After such success, Vasily moved on to building more different mobile apps for education. Over time, more and more people started asking him how they could create an application, what they needed to know about making it successful. Those people pushed him to create Messapps.

How does your company innovate?

We innovate with each of our clients. For every new project, our team tries to find the most innovative solution. Every member of our team is constantly improving their skills and staying up-to-date with the latest technologies and trends. This is facilitated by specialized courses, technology news, and articles. We think that today, innovation is no longer optional. It’s a necessity, especially in our industry.

How the Coronavirus pandemic affects your business, and how are you coping?

To keep our employees safe, we have decided to close our office. The entire team now works from home. This way of working didn’t negatively impact the work and communication of employees but only made it better.

Did you have to make difficult choices, and what are the lessons learned?

Thank God we’ve avoided the need to make hard decisions. We haven’t fired a single employee, and it is most important. Moreover, I’m kind of glad that all of our employees can work from home. In their own comfort conditions, they perform even more efficiently than from the office.

What specific tools, software, and management skills are you using to navigate this crisis?

Today there’re a lot of abilities to organize the work process from home. To communicate, we use Slack, Google Meet, sometimes Zoom. We’ve tried several task management systems, and our choice is Wrike today. And all of the needed developers and design tools you can easily set up on your personal computer.

Who are your competitors? And how do you plan to stay in the game?

We have a lot of competition here in New York and the United States in general. Due to the pandemic, the global digitalization process has accelerated. In addition to the usual needs, demand increases for mobile commerce, mHealth apps, custom applications for employees working remotely, and much more. We plan to be professionals and provide the best possible services we can. 

Your final thoughts

Now the world is gradually returning to its former course. Recent hard times have shown us that by rallying, we can cope with anything. Anyway, let’s hope that it’s all for the best. We are glad that our services help other companies and startups to get on their feet, get better and keep up with the times.

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