Executive InterviewsLatest

Meet Kritika Kanodia – Is There a Gap in The Market, Or Market in The Gap? 

Today we have selected Kritika Kanodia to take her interview. She is the Director of Operations at Content-whale.

First of all, how are you and your team doing in these COVID-19 times?

Content-Whale has been doing comparatively well in these COVID-19 times, given the digital niche of content-writing that we operate in. With a global business shift from offline to online, the industry has been booming, paving multiple new opportunities with every COVID-19 challenge. Moreover, our parallel global and domestic teams have had limited issues working from home. 

Tell us about you, your career, how you founded or joined this company?

Writing, to me, implies penning experimental or feasible ideas, being inventive, and having original thoughts that may be understandable to the world at large. What started with colorful picture books at the age of 3 eventually turned into longer prose pieces. And,  eventually, I completed my MA in Creative Writing from the University of Surrey, UK, in 2019.

At the same time, my journey at Content-Whale as a freelance writer phase lasted for merely six months. I soon found myself rising the corporate ladder first as an Operations Manager and then the Director of Operations. While I had started with a small team of 20, I’m proud of today’s team of 150+. 

How does your company innovate?

Content-Whale is a content writing agency that provides 42 different content types under one roof. Engaging in contextual writing, the company provides dedicated resources to each client. The motive is to provide in-house quality and outsourced rates. The brand USPs include personalized content strategist consultation, quick turnaround time, and global talent pool access.

The team also has a marketing subsidiary to provide one-stop digital solutions. What sets Content-Whale apart is the customized digital strategies that we provide to every client. With a vision to help every brand make a digital mark, we curate a complete digital growth plan, make client-specific strategies, geo-specific content, and provide performance insights. It is a culmination of SEO, SEM, and SMM practices to build a brand holistically. 

How the Coronavirus pandemic affects your business, and how are you coping?

The Coronavirus pandemic has rather been a boost to the marketing and content writing services we provide. But, it has also brought its set of challenges. While it opened up a big market segment with digital migration, it also put a tight seal on our prospective clients’ marketing and content budgets. To tackle this, we dived deep to understand exactly what online brands need the most- a complete growth plan to grow and reach their target buyers, get leads, and drive revenues.

We built different packages for our clients as per their budget. They have to connect with us to give a walkthrough of their brand to explain the exact vision. Post that, we revert with packages that include SEO blogs and backlink generation, LinkedIn marketing, Google ads, and social media campaigns. So far, it has been great to see our clients grow! 

Did you have to make difficult choices, and what are the lessons learned?

Difficult choices are a part of everyday work- that is what helps the brand grow.  An incredible lesson learned was the effective balance between client satisfaction and employee management. Both of these are two sides of the same coin, co-dependent and co-functional. 

What specific tools, software, and management skills are you using to navigate this crisis?

We first understood the challenges of navigating the crisis: data management, team evaluation, and client convenience. The Zoho CRM helped us ineffective management of data and team reviews. To support our clientele with easy access to fresh content, we have also built a portal on PHP Laravel. Last but not least, Zapier and Tray.io assisted in extracting data through connectors and APIs to create sync in our technical softwares.  

Who are your competitors? And How do you plan to stay in the game?

Countless content writing agencies are striving to make a name. However, we aspire to excel on a global level. There are three types of companies: marketplaces, 100% manager services, and partially managed marketplaces. We fit into the 100% managed services with a dash of innovation- Instead of leaving our clients misguided about digital brand building, we create custom deals to meet their needs. We suggest what’s suitable for them and support our work with reports and statistics. Our client dashboard gives them one-click access to all their data, content curated, the status of projects, budget investment, and much more. It is an exclusive platform for our clients only. 

Your Final Thoughts

While our present clientele includes startups, digital marketing agencies, and unicorns like Canara-HSBC-OBC, Quikr, and MakeMyTrip, we aspire to help more brands globally build their digital marketing and SEO strategies. 

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