Today we have selected Lauren Williams to take his interview. She is the Marketing Manager at MedicoReach.
First of all, how are you and your team doing in these COVID-19 times?
Though the COVID-19 times are unprecedented and very challenging for our team, I would say our bond and understanding grew closer. Even though there are many uncertainties in the business market, our team has rapidly adapted to the new changes with 100 percent commitment towards work. We were able to leverage opportunities, ensure productivity, and thrive our business.
Tell us about you, your career, how you joined this company?
I’m Lauren Williams, the Marketing Manager at MedicoReach. MedicoReach has provided me boundless opportunities to help the medical businesses. We have a global market coverage in delivering targeted and accurate medication lists for B2B marketing campaigns.
How does your company innovate?
We focus mainly on customer satisfaction, which is the primary objective of our organization. As a service-based industry, we exceptionally deliver data solutions beyond the customer’s expectation by effectively assisting our customers in the healthcare marketing and email campaigns to drive them on the path of success. By adapting new exceptional strategies according to the current healthcare trend in the market, we maintain our technologies up-to-date and deliver healthcare data solutions promptly. We adopt a stringent compliance framework by adhering to the data compliance regulations like CCPA, GDPR, and Anti-Spam and Can-Spam law. Our healthcare data directory has been explicitly designed to help you acquire higher conversions and response rates by complying with every regulation. We have also expanded our services to serve our customers better, and we provide the most beneficial insights whenever customers visit our site.
How the Coronavirus pandemic affects your business, and how are you coping?
MedicoReach is a 100 percent US-based and non-remote working company, but the COVID-19 pandemic has affected every business. We had to switch to 100 percent remote working. Initially, we struggled, but each of our employees overcoming a tough and challenging period like the coronavirus pandemic. We also had to adapt to changes in the healthcare legislation to meet the current requisites of the healthcare industry. We have pushed ourselves to rapidly adopt the new normal by implementing advanced technologies to streamline every aspect of the healthcare business.
Did you have to make difficult choices, and what are the lessons learned?
The difficult choice we made was employee retention. We maintained and managed to keep 100 percent of our staff when other businesses struggled to cope with the pandemic. We have learned to push through the hard times and incessantly combat the pandemic to maintain sustainable growth in our business. Hard work and diligence always pay off.
What specific tools, software, and management skills are you using to navigate this crisis?
We leverage our own CRM management tool to promote and enhance customer relationship management. To create incredible customer experiences, we ensure that all our customer-facing teams are empowered with the right and accurate data. We have our task management software for efficient prioritization of tasks, anytime access for data to make task delegation easy. We have enhanced messaging tools for internal communications. We have designed software that specializes in boosting productivity and contributes to enhancing team collaboration.
Who are your competitors? And how do you plan to stay in the game?
We are distinct and exceptional in our healthcare services. As healthcare sectors have more competitors, we concentrate on shining in our services. We always stand ahead of our competitors while primarily focusing on serving the clients to enrich customer satisfaction. We excel in customer service by providing unique and outstanding healthcare solutions and data-driven services. We encounter sustainable growth through our exceptional performance and focus on driving maximum ROI for our clients, which generally results in client retention. Our objective is to help our customers thrive in business and make great things happen by adapting to the recent trends and technologies.
Your Fiinal Thoughts
This pandemic has been an unprecedented situation for many businesses. Combat the battle to overcome the uncertainties and become successful. We at MedicoReach, are proud of all the accomplishments attained in a short period of time. We are really grateful to all our employees and customers for instilling your trust and partnering with us.
If you are a healthcare marketer looking to explore and acquire healthcare contact lists to maximize your revenue by connecting with the targeted prospects, contact us.