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Meet Shir Nissanpur – Co-Founder and CMO at Yoffix

First of all, how are you and your team doing in these COVID-19 times?

Our company has been mostly built during Covid-19. All we know as a team is this new reality of being flexible and online.
We work in a hybrid manner, meaning we are both in the office and working from home.

Tell us about you, your career, how you founded or joined this company?

I’ve been doing marketing for the past 10 years. Dabbled in different verticals from dating to gaming to SaaS, but lately have devoted me to the future of work.
I joined yoffix earlier this year to help create the brand, push forward our marketing strategy and bring growth and profitability.
A team of very talented people surrounds me. We are four co-founders: Anke Erler shines a light on all Office Management and HR topics, Denis performs miracles on our tech and product, and Nikolay is probably the best, forward-thinking CEO I’ve met.

How does your company innovate?

Our ultimate goal is to help companies on their path from traditional work to hybrid work or from remote to hybrid. We try to create a platform that automates all the processes for them. This way, companies avoid costly trial and error phases with their employees (the most crucial resource in my eyes). Another thing that is absolutely crucial to our work is focusing on people and having that perspective to guide us in whatever we do. We want to ensure that we tackle wellbeing, user experience, and motivation altogether.

How the Coronavirus pandemic affects your business, and how are you coping?

Because our product is intended to help companies manage and adopt a hybrid work model, we have been swamped and focused. On the one hand, we definitely benefited from the situation, but we are also very realistic about creating a long-lasting solution. We want companies to evolve and consider the shift in sentiment that the workforce has post-Covid-19. Employees want to keep a flexible work environment.

Did you have to make difficult choices, and what are the lessons learned?

I think the most difficult choice for us was how to narrow down all the ideas we had. Prioritizing our very ambitious backlog was quite the challenge. Today, we have a clear focus on timelines, and we can agree that if Rome wasn’t built in a day, neither will we probably, and we will forever continue to better and optimize our service.

What specific tools, software, and management skills are you using to navigate this crisis?

We are actually using our own platform. We are our number one quality assurance. I would recommend checking it out or booking a demo with our sales team, who would be more than happy to prove the platform’s benefits for any size organization. Either than that and similar to anyone else, video conferencing has become part of the routine.

Who are your competitors? And how do you plan to stay in the game?

Many companies are trying to do similar things. I’ve recently heard that Cisco, Microsoft, and even Zoom are launching some hybrid work tools. I honestly feel secure in what we are offering our clients. We have a great solution to a very daunting and current problem. At the end of the day, we are a company that cares for employees and not only for the dollars, which motivates us and makes us different.

Your Final Thoughts:

Two things have become somewhat of a motto for me lately: The future of work is hybrid. And companies that don’t evolve will lose on talent.
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