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Today we have selected Tim Green to take his interview. He is the Head of Marketing and Partnerships at TeamUp.
First of all, how are you and your team doing in these COVID-19 times?
We are doing great, and we’re grateful for it. It’s been a challenging couple of years for everyone, but largely due to our remote team, we’ve navigated without too much disruption to our daily lives.
We committed to a remote working lifestyle nearly 10 years ago, so it has been fascinating to see the world embrace what we’ve been doing, and we’ve found we need to explain it less in conversation than before.
Tell us about your career and how you founded or joined this company?
I’m an experienced marketer with a background in consumer marketing and now more than 10 years as a SaaS marketing leader. I joined the founders of TeamUp back in 2013 when we were very early on in the journey. I loved the product and clicked with the founding team, and 8 years later, I have never looked back. I strongly believe in our mission and am proud of what we’ve achieved in the fitness sector.
How does your company innovate?
We innovate around our customers’ needs by taking their real-world challenges and designing solutions to help them. This is an ongoing process and one that never stops. We bring the best new technology to our customers to support their growth.
How the Coronavirus pandemic affects your business, and how are you coping?
Our priority is our customers and what they need to run the best versions of their businesses. As mentioned, as TeamUp has and always been a remote company, there was no transition or scramble for us to get online to be able to connect and operate, which gave us the time we needed to be able to jump into action to figure out how to get all of our customers online running their fitness classes virtually.
We did this by integrating with Zoom right at the pandemic’s start, which enabled our customers to offer their classes and services online. Since then, we have released several new hybrid tools to give our customers the options to operate their businesses in-person, online, or both.
Did you have to make difficult choices and the lessons learned?
We were not put in that position, but our customers were. So we decided to focus on helping them and building the tools and resources they need to survive. That’s been a hard process but has ultimately made us stronger as a team and company.
What specific tools, software, and management skills are you using to navigate this crisis?
For our customers, we’ve added some rich feature-set around online classes. We built the ability to run a complete virtual studio alongside in-person classes and an on-demand studio to showcase all their best content to their customers and monetize these new business areas. We’ve been proud to have helped our audience of thousands of business owners survive and thrive in the challenges of this phase.
Who are your competitors? And how do you plan to stay in the game?
There are so many different needs and different ways to support the industry. So we have a lot of competitors who have a particular thing they are good at, and they help businesses who fit with that. We have the best software for independent fitness business owners looking for flexibility and excellent support.
- Spokesperson: Tim Green
- Company: TeamUp
- Website link: https://goteamup.com
