Marketing Tips For Pinterest
Do you want to reach new audiences for your brand? Do you have a product you need to advertise? Do you want tips to market your product on Pinterest? Do you need marketing to flourish your sales?
Do you want to know the Do’s and don’ts of advertising on this platform? Do you want new audiences to see your ads? And do you want to grow awareness on a large scale for your brands and products?
If yes, then you landed on the right place, Pinterest is a great platform regarding marketing as it has many unique marketing schemes that can help you reach the audience you want to target.
Research also shows it’s one of the most used social media marketing platforms simply because of its ability of selling digital advertising in a unique and targeted way, meanwhile this is not a coincidence as Pinterest wants its users to use it for marketing.
it’s one of its strategies to stay relevant in the future, by making people believe that its responsible for their brand’s advertising, Pinterest has made sure that it will stay relevant. It can also be seen as a tool for planning future projects.
Do’s of marketing on Pinterest
As we know, marketing is all about experimentation, so naturally there are no rules that you need to follow.
Experimentation over the years have helped us see what sellers do to successfully market their products. Some things a seller would want to do are given below,
1. Completely set-up your profile:
- Completing profiles is what all brands do at the foremost beginning because they want to add descriptions and keywords that help them reach the type of audience they’re targeting.
- Adding a presentable profile picture is also what helps sellers and is very under-rated as most sellers don’t think about doing so. This will also help in people exploring your board.
2. Set-up a Pinterest marketing strategy:
This includes many things such as,
- setting up smart goals that are attainable in an expected time-period.
- Learning about the audience that would be interested in your brand or products.
- Keeping in-view what your competitors are doing for marketing.
- Studying the general audience of Pinterest and planning on advertising your products in a way that is interested to the general audience of Pinterest.
3. Actively engage with your followers:
- Actively engaging with your followers in order tomaintain the hype of your brand which will result in increasing selling rates and also helps you in gaining more followers.
- Directly messaging people who like your posts is a good option and interest your brand in doing more conversations to increase in engagement of your brand.
4. Learn from your competitors:
- Although by the name “competitors” we instantly believe that there is nothing to learn from them and you always have to be one-step ahead of them in their marketing strategies, whereas, this is not true at all, there is so much you can learn from your competitors by simply watching what they’re doing to target their audience and you can do the same too because their audience is the same as yours, you just have to find out a way to reach them which is possible through marketing.
- Follow your competitors to research about their strategies, and when you follow them there is a high chance of them following you back which is beneficial for both the brands because of cross-promotion.
5. Exert Pinterest analytics:
- Learning about what goes well with your followers is the most important part of Pinterest marketing, first you analyze through experimentation what works well, then you imply it at the time of need. Excess of everything is bad so don’t overuse these tactics.
- Pinterest also comes with its own analytics which can immensely help you, you can also use different social media marketing tools and analyze your traffic.
6. Captivating Content:
- 82% of Pinterest users use this platform through their mobiles so you can use this to your benefit by applying a 2:3 aspect ratio on your posts to avoid random crops on your posts.
- Consider adding a headline that summarizes the content in your post. Good descriptions can also help your marketing as it optimizes your post and helps improve SEO
- Encouraging users to click on links is also a good way to market your products but make sure that your links work because it wouldn’t represent a good image of your brand if the link would open up to an error like 404 not found, and also make sure it opens quickly and that your links are short and accurate to give your followers to the best user experience, at least from your brand.
7. Use different formats:
- Although Pinterest is widely known for image sharing, many popular brands also use videos to promote their products, this is one of those things we would advise you not to over-use.
- Even though Pinterest users normally use this platform to increase their sales, think about using this platform for long term profit by focusing on promotion of your brand so that it reaches a big number of audiences that want to shop for products at your brand.
8. Optimize your pins for SEO:
- Pinterest is a search engine and search engine optimization is a must to do in order to make sure that people find your brand and products at the top, or close to the top by a search of keywords that are associated with your branding.
- Include the right keywords, accurate descriptions and hashtags that will boost the
- Try to use Richpinsthat are specially designed to add content through your website, this will also improve your SEO and will make sure that you are avoiding duplication as you are putting in content from your own website.
9. Maximize your image quality:
- As Pinterest is widely known for its image sharing, it wouldn’t give a good image to your brand if your posts are not of good or high
- you don’t necessarily have to maximize the quality, which is not so difficult to do but at least make sure that your posts look good and keep in mind that this quality is representing your brand.
- You should find a balance between image size and image quality, don’t make the image so high quality that it has a large file size too.
10. Post with consistency:
- Pinning consistently will make sure that you are reaching the highest number of potential customers you possibly can, and this also helps in increasing exposure of your audience to your brand.
- You can also use social media marketing tools to help you schedule your pins or posts beforehand which will enhance your reach and help you find the audience you are targeting.
Don’ts of Pinterest marketing
1. Don’t post irrelevant content:
- Posting irrelevant content can make you lose your followers which means you lose your potential customers.
- Always make sure that if someone visits your board you have an official look and you represent your brand through content that is related to your products only and keep your feed useful in this regard that people understand what your brand offers and what type of audiences it deals with.
2. Don’t leave your board incomplete:
- Always completely fill your board because it can relay the wrong impression as no one wants to buy from someone who is not serious about their brand’s official profile on a marketing platform.
- If you don’t have enough content required to complete the board then you can keep on collecting the content and create a board when you have the required amount of content.
- You can also create a “secret board” that is only visible to you, and you can choose when to make it visible to your followers when you want.
3. Don’t post copied content:
- If you like someone else’s posts make sure not to copy their content as it can make your brand seem a bit un-professional, moreover copyright is a real thing.
- You should study Pinterest’s policiesregarding this subject before you try to do something like this, but we would recommend youto stay far away from this.
- Copied content is degraded by a search engine in order keep the search results original and every search engine takes a lot of pride in providing original content.
4. Don’t use Pinterest like other social media:
- Don’t think about Pinterest in accordance with other social media marketing platforms and try to think of it as a platform that you are using to promote your brand, because it can be even more profitable if you play for the long term rather than selling your products while keeping on the side and not getting the followers you can actually get.
- Promoting your brand on Pinterest should be the priority of using this platform as it can generate a higher amount of profit if you promote your brand the correct way.
5. Don’t overuse tags:
- Hashtags on Pinterestdon’t work the same way they do on other social media such as Instagram, twitter or even Facebook, you must keep your tags relevant to the subject in order to correctly use them and using an absurd number of tags will also not help so use your tags effectively.
- Pinterest accounts can also get blocked very easily if you use the spamming techniques you generally use in Instagram where you keep adding viral and popular tags regardless of their relevancy with the post.
6. Don’t post low quality content:
- Posting low quality images and videos will cause you to lose your followers and give your brand an unofficial look which will cause you to also look like an untrustworthy brand if you don’t have a large number offollowings.
- Make sure your pictures and videos look good and keep an aesthetic around to give your post some uniqueness which will also help in making your brand unique in your own way.
7. Don’t pin using a single board only:
- Create at least 5 boards when you create your profile and avoid pinning all your pins into a single board only. You can try and use different boards for different themes and upload content keeping in mind the theme that is suitable for the content.
- Moreover, using a single board only will make your profile look unorganized while Pinterest users like content that is organized, and you will gain followers once they realize that you’re a professional and you know what you’re
8. Don’t add links to products, add links to your website:
- Keeping in-view the amount of traffic, you can take to your website, you’re lowering the odds of people visiting your site by directly adding links to your affiliate marketing products rather than adding links to your own website.
- The audience that is interested in your advertisement, or your post will click on the link either way, so don’t reduce your chances of gaining traffic on your website.
- This doesn’t imply that you should pin the link to your website’s homepage, rather you should
9. Don’t pin a link to your homepage:
- You should never add a link to your homepage in an ad or a post, you should keep it as easy as possible for the visitor to buy the product which they do so by researching the description and features of the product.
- You should add the link that opens directly to the product which makes it significantly easier than searching for the product by clicking on a link that showed the same product in the first place.
10. Don’t over-post:
- You should never over-post, rather you should keep it consistent and regularized.
- Your followers would never want to see you post 7-8 times a day and that would also make you seem like an amateur, so what you should do is, you should schedule the post if its ready, for next time you would post according to your schedule.
Conclusion:
To conclude the discussion, we can say that we have given you the do’s and don’ts of how to market your brand on Pinterest. It is now up to the readers how they use this information for their benefit. We hope that we played our part good and now it’s your turn to do the same.