When it comes to getting your product noticed on Pinterest, the options are endless. With 431 million users, Pinterest is the fastest social networking site ever.
Although it is not as big as Facebook, the platform can’t be ignored with 2 billion searches per month. Pinterest is being used by a lot of bloggers, businesses, and influencers to raise brand awareness and generate leads.
As a matter of fact, Pinterest is much simpler to master than Instagram and Facebook. Pinterest, at least in comparison to these giants, has an easy learning curve and almost unlimited organic reach due to the fewer major updates.
But as a useful marketing tool, Pinterest frequently goes unnoticed, which hurts people who don’t take the time to develop a strategy. Certainly, Pinterest is undervalued in comparison to other popular social networking sites. In fact, many individuals would not even consider it to be a social networking site at all; technically, it is a “social bookmarking tool.”
You are missing out on crucial opportunities to reach potential new customers if you do not have a solid strategy in place for incorporating Pinterest into your business strategy.
Here are some tips and tricks you can follow to scale your business on this rapidly growing social media platform!
What is Pinterest Marketing?
By posting images or videos, users on the social media platform are able to share and discover new interests. In addition, users can investigate popular trends and follow other Pinterest users with similar interests.
The best part is that marketing on Pinterest is simple and inexpensive; marketers can set up a Pinterest account and fill it with useful content and high-quality images.
Utilizing the platform to support your marketing objectives is the essence of Pinterest marketing. It assists businesses or marketers in promoting their brands, expanding awareness, and reaching new audiences. Pin images, make exciting boards, and run targeted ads to accomplish this.
Pinterest marketing can be a great way to advertise your company or product. You can reach a large number of people who might be interested in what you have to offer by creating pins that can be shared and are relevant to your target audience.
Why Use Pinterest Marketing?
You should use this platform to reach your business goals for a number of reasons. Creators, retailers, and marketers may also have distinct goals for these endeavors.
Pinterest can assist you in setting a high standard in this area because every online business wants to be presented in the best possible light on social media. Pins are used to representing the concepts on Pinterest. These pins can be saved by users and linked to websites.
You can target specific demographics, interests, and even locations with Pinterest. Pinterest can be a powerful marketing platform for your business due to its large user base and ability to target particular audiences.
People can learn more about the products they want to buy thanks to the platform’s pins. They gain the advantage of prior research into the product’s information.
Pinterest Marketing: User Statistic
Let’s take a look at some striking Pinterest statistics that demonstrate the platform’s significance:
- When it comes to mobile engagement, Pinterest is the top social media platform.
- After watching a promoted pin, one out of every two people on Pinterest makes a purchase decision.
- Approximately 59% of individuals use Pinterest to learn more about their purchases.
- A visit to Pinterest typically lasts 4.45 minutes on average.
- Approximately 64% of referral traffic comes from smartphones.
- Over 5% of referral traffic to your website comes from Pinterest.
- Approximately 67% of Pinterest users claim to have discovered a brand through business-related content.
- Approximately 77% of Pinners discover new products on Pinterest every week.
The best thing about Pinterest is that it has staying power. Pinterest may be the ideal business social network for you if you prefer to spend time creating long-lasting, evergreen content rather than ephemeral content for Instagram, Facebook, and Snapchat Stories.
Pinterest’s evergreen content has the longest half-life of any social media platform—151,200 minutes, or 105 days! When compared to the 90 minutes required for a Facebook post and the 24 minutes required for a Tweet, your time spent marketing on Pinterest may already be proving to be more profitable.
Now that we know the nitty gritty details about Pinterest marketing, let’s explore the tips we can use to scale business on this platform!
Pinterest Marketing: 10 Tips to Promote Your Business on The Platform in 2024:
Pinterest being a highly visual platform is great for businesses or marketers in the digital marketing, fashion, food, lifestyle, and home décor industries. However, businesses in any sector can succeed on Pinterest with the right advice.
You can skyrocket your brand engagement via Pinterest with the help of these amazing Pinterest marketing tips 2023 and 2024:
- Branded Profile and High-quality content
- Utilize the pin button
- Add creative boards
- Use the right keywords
- Share stories
- Post Pinterest ads
- Schedule your content
- Engage with your users
- Pin Descriptions
- Use Influencer marketing
1. Branded Profile and High-Quality Content
As soon as users access your account, they should be aware that this is the profile for your business. It should be simple to ensure that your profile picture and bio are consistent across all of your social media platforms.
You should select a cover board that best represents your brand and adhere to the same fonts and color schemes throughout your profile. To drive traffic, the most important thing is to check that your website is displayed on your profile.
Make your pictures stand out and focus on your brand so that people who pin them become interested in learning more. Check out this blog if your company is looking for product photo ideas.
Since 90% of Pinners say that Pinterest helps them choose what to buy, it should come as no surprise that your Pinterest marketing should include high-quality images and videos that showcase your products in their best light.
2. Utilize The Pin Button
You can easily pin an image from a website to your Pinterest board by using the Pin Button feature. You can quickly add images to your boards without leaving your current website by using the Pin Button. You can make it simple for others to pin your content to their own boards by adding this button to your website or blog. Additionally, the Pin Button can assist you in increasing Pinterest traffic to your website or blog.
3. Add Creative Boards
Your pins will be organized and related content will be curated using Pinterest boards. These can be made available to the public, allowing other Pinners to locate your board in search results when looking for new products or ideas.
Pinners can choose to follow your board and see any new pins your brand adds to their feed, regardless of whether you set it up as a place for your own products or just for inspiration.
You need to make boards that are appropriate for your brand. For instance, if you run a shampoo company, you might make another board with advice for taking care of your hair. You could also set up a board that is complementary to your shampoo, featuring new products that would go well together.
4. Use The Right Keywords
When it comes to keyword research (and usage), Pinterest should be treated as one of the biggest search engines on the internet. Although a comprehensive primer on Pinterest SEO is beyond the scope of this article, please let us know in the comments if you would like a follow-up article on the subject. The principles are more or less identical to those of SEO for Google.
A Few Quick SEO Tips For Pinterest:
- Make use of a keyword research tool like Google Keyword Planner or Ahrefs and contrast the outcomes with those from the Pinterest Keyword Tool, which is more specific to your niche.
- On Pinterest, you should focus on optimizing the following three areas: your profile, boards, and pins.
- Create more than 20 Boards with more than 100 Pins for each keyword.
5. Share Stories
Similar to Instagram, Facebook, and Twitter, Pinterest is one of the most widely used social media platforms for storytelling. You can share pictures, videos, and written stories about your life, interests, and experiences by using Pinterest.
You can also follow other users to see what they share and learn from their stories. Create “boards” on Pinterest to organize your photos and other images, connect with other storytellers, and then share your stories with friends and family. You can also come up with new projects or share your own.
6. Post Pinterest Ads
With advertising, you can reach a large number of people who are interested in your company and really get their attention right away. Give Pinterest Ads a shot if you want to get the most out of your marketing on Pinterest.
Well-known social media platforms, it is a means for businesses to communicate with potential customers. Businesses can reach their audience and promote their products or services more effectively by creating ads that are tailored to user interests.
7. Schedule Your Content
By scheduling content up to two weeks in advance, you can always keep up your posting consistency. Start with a few pins a week and work your way up to the amount that works best for your brand. It’s always best to add pins consistently rather than all at once.
Be wary of any upcoming holidays that your brand might use to create seasonal content and boards. These kinds of pins should be saved as early as 30 to 45 days in advance, and activity increases steadily as the holidays draw nearer.
8. Engage With Your Users
To connect with users and encourage them to interact with your brand, produce content that is thoughtful and engaging. You can make Pinterest a powerful marketing tool with a little effort.
Connecting with your followers and users is easy on Pinterest. You can increase your following and drive traffic to your blog or website by creating informative and compelling pins. You can also build a community of followers who are interested in your content by engaging with your Pinterest users.
This is how you can interact with Pinterest users:
- Creating original content that is relevant to your target audience and interesting.
- Keep using Pinterest; You must also participate in the Pinterest community by re-pinning and commenting on the pins of other users.
- Make use of your website and other social media platforms to promote your Pinterest presence.
9. Pin Descriptions
Although Pinterest is primarily a visual platform, the text cannot be ignored. On Pinterest, descriptions play a crucial role, particularly keywords because they are used in the search function. Keywords improve your Google ranking and make it simple for people to find you.
- The following important guidelines will be of assistance to you when writing Pinterest descriptions:
- Use long-tail keywords for each pin.
- Use Pinterest analytics and the search bar to find out what your audience likes.
- Use keywords in the title and description of your boards.
- Include a strong call to action.
- Don’t forget to use the hashtag.
10. Use Influencer Marketing
To get the most out of your Pinterest marketing efforts, look for and collaborate with influencers who share your brand’s values. These influencers can be bloggers or anyone else who is active on the platform and has a respectable following.
You can take advantage of the 66% of Pinners who make a purchase after viewing a brand’s pins by having these influencers include your products in their custom boards or pins.
You can get some fantastic recipe pins and user-generated content from these creators if you are a food or CPG brand. Consider collaborating with a designer on a styling tutorial or DIY project if you are a home goods brand.
Some Additional Tips For You:
You can use the following additional suggestions to increase engagement on your Pinterest business account:
- Sort your boards out. Because of this, more people will likely follow you and your pins will be easier to find.
- Utilizing PinGroupie, discover and contribute to popular group boards.
- You can see the performance of your pins and boards as well as the pins from your website by regularly checking your Pinterest stats.
- Pins should not have borders or any other modifications, such as rounded corners.
- Before pinning, increase the saturation and brightness. When images are pinned, Pinterest slightly darkens them.
- The bottom corner of the images you create should have a subtle logo or brand name.
- Make use of the “Like” feature on Pinterest to store concepts or potential re-pins.
- For specific topics, follow each board.
- Include a link to your website’s domain in your bio.
- Connect your Pinterest account to Twitter and Facebook.
Frequently Asked Questions(FAQs):
1. Can we use Pinterest to promote our business?
Yes. A BIG YES! It’s too good to be true to use this and that platform for your digital business. Therefore, make sure to make full use of the platform.
2. Is Pinterest marketing effective in 2023?
Yes, Pinterest can be a great way for businesses of all kinds to promote their products. One of the most numerous social media platforms available to you for promoting your brand to your intended audience is Pinterest. Due to the low initial audience, the network is not particularly competitive, but you can already pitch your brand and enter the market like never before.
3. How can I use Pinterest to promote my business?
You can advertise your company by:
- Selecting the appropriate category for your product
- Making use of compelling images
- Utilizing keywords
- Adding hashtags
- Regular posting.
- Focusing on developing a brand’s image through compelling visual content
You can follow up with some additional tips from this article!
Pinterest already has a large number of users who are interested in businesses. It could be a great opportunity to reach new customers each time they log on if you haven’t tapped into it as part of your business strategy. If you follow these marketing strategies, your brand will be seen by multiple interested Pinners thanks to Pinterest’s 322 million monthly active users.
Since Pinterest’s audience is expanding rapidly right now, it’s high time for businesses to rethink their marketing strategy. This guide is going to be your lifesaver if you have not yet integrated Pinterest into your marketing strategies!
Scroll right up to explore some useful tips you can use to promote your business on Pinterest!