Facebook Twitter Instagram
    Advertising Review
    • Advertising
    • Electronics
    • Agencies
    • Software
    • Services
    • Hosting
    • VPN
    • Reviews
    • News
    • Industry
      • How To
      • Social Media
      • Technology
      • Marketing
      • Business
    • More
      • Converters & Downloaders
      • Interviews
      • Coupons
      • Black Friday
      • Event News
      • Apps
      • Rankings
      • Affiliate Programs
      • Community
    Advertising Review
    Home»Executive Interviews»Sirisha Varma Interview – Building a Collaborative Community Amongst Covid
    Executive Interviews

    Sirisha Varma Interview – Building a Collaborative Community Amongst Covid

    TheAdReview StaffBy TheAdReview StaffNovember 8, 20227 Mins Read
    Facebook Twitter Pinterest LinkedIn Tumblr Reddit WhatsApp Email
    Sirisha Varma
    Share
    Facebook Twitter LinkedIn Pinterest WhatsApp Email
    Logo

    Push.House

    The leading push ad network, that cares about your ROI! Advertise any offer and get high results in over 185 GEO! CPC starts from $0.001

    Today we have selected Sirisha Varma To to take her Interview. She is the Founder, Head-Marketing, Branding by Pixels – a Business Strategy Design and Digital Marketing company focused on bringing Financial Success to Small Business Owners.

    First of all, how are you and your team doing in these COVID-19 times?

    Unlike many other Businesses, Covid has been a blessing in disguise for my team and me. We have been so busy all these years taking care of the day-to-day business operations of running and managing a Digital Agency and Crafting new business strategies for our clients that I, as a Founder, did not spend enough time planning and executing my vision for my organization. The downtime and the extra time that came with Covid helped me rethink about myBusiness and also plan ways in which I could add more value to my clients and community.

    This propelled me into starting a Youtube Channel to provide educational content on Business Strategy and DigitalMarketing for Small Business Owners in India, Building a Community of Digital Marketers, Published a book for Small Business Owners   – https://www.amazon.com/Business-Rules-Small-BusinessesEntrepreneurs ebook/DP/B08Q8RT3RW/ref=sr_1_2dchild=1&keywords=17+business+rules+for+Small+businesses&qid=1610945588&s=books&sr=1-2, Started another Brand Focussed on providing Educational content on Digital Marketing Strategies which are Domain-specific to SmallBusiness Owners – https://smallbusinessmantra.com/, LearningaboutMindset and working on Self Development, Making connections by reaching out to other Small Business Owners across the world. Our Company’s Vision has always been to help Small Business Owners, but with the Community, Youtube, and The new Educational website, I am sure we have found more ways to serve them better.

    Tell us about yourself, your career, and how you founded or joined this company?

    I am Sirisha Varma, and I have a Master’s Degree in Business Administration with a dual specialization in Finance and Marketing. I started my career with IT in the ERPFinancials space, moved on to a Sales Performance Management tool, and by the time I left the corporate job, I was in a Senior position with one of the Top 5Management Consultingcompanies in the world. I was always interested in Sales and Marketing. I also worked as a BusinessDevelopment Manager for a short duration of 9 months in my IT company selling their software products by influencing our VP that I would be good at that job. Post 9 months with 1 sale under my belt (B2B SAAS product), the company management moved me back to Consulting wing due to a new project which they were sure I only could handle. I tried getting back into Sales, but it did not happen. When I married my current husband, a professional photographer who launched his own business, I took the opportunity to learn Digital Marketing to Create a Brand and generate Leads from the Internet. After 8 years, 90% of our business comes from the internet, and clients book his services without meeting him face to face. I started my Digital Marketing agency, “Branding by Pixels,” 6 years ago and have now included services like Business Strategy and Consulting.

    How does your company innovate?

    Our Innovations are 100% Market Driven. We launched our E-commerce Marketing service when we saw an increase in the number of E-commerce companies in India struggling with Brand creation and Sales. Similarly, we launched “Amazon Optimization Services” when India Sellers started selling on Amazon without understanding this new landscape and failed due to the competitiveness of the marketplaceWe were also the first company in the Indian market to incorporate MonthlyReporting into our services, providing our clients more visibility into our process and where their brand stands in the digital world at any point of time. Now that we have seen a lack of Domain-Specific Marketing Courses, we have ventured into Educational initiatives specifically targeted at Small BusinessOwners.

    How the coronavirus pandemic affects your business, and how are you coping?

    There is a lot of uncertainty in the Market place due to Corona, and business owners are afraid to take up any new initiatives as the mood currently is to preserve capital rather than invest in Marketing, so though we are getting a lot of inquiries, the conversions have been very low. So, of course, our Business has been affected, but rather than complain, we at“Branding by Pixels” are using this time to invest in up-skilling ourselves with new technologies, providing Educational Courses to improve our prospects prepared for the future, thus building better rapport.

    Did you have to make difficult choices, and what are the lessons?

    Yes, we had to cut down our staff and close our office as it was not safe enough to work from the office anymore.
    The lessons learned are – Better to take up Qualitative projects than concentrate on Quantity. Also, we have reduced our Service Offerings to start Niching up as it makes sense for a Business to be a Big fish in a small pond which is more competitive and has better Brand Recall in People’s minds. In the future, we will only work remotely rather than invest in fixed costs like offices and use that to market our brand to a wider audience.

    What specific tools, software, and management skills are you using to navigate this crisis?

    We have embraced tools like “Chatbots” on our website so we can engage with every visitor who came onto our website previously absent. We are also using Zoom for our Prospect meetings and Slack for Team.
    Assignments, Asana for CRM, and also investing in Marketing to reach a wider audience. We have been up-skilling ourselves in Mindsets and Marketing, Learning how Businesses work, and working towards a bigger vision than the ones.

    Who are your competitors? And how do you plan to stay in the game?

    We have lots of competitors in our Domain. Coming from a Digital Marketing world – Anybody with a Laptop and an Internet connection, to the Marketing Consultants who do not know the difference between a Facebook Profile versus a business Page, this space is crowded with Preachers than Doers. We Pride ourselves on Generating results for our clients by being outright honest with them regarding what we can do for their Business. It has served us well in the
    past, and I am sure it will also serve us in the future. I do not consider that we have any Competitors for my brand, “Branding by Pixels,” because we are true to our core which is Honest, Result Oriented Strategies for our
    Clients. As a Founder, I strongly believe that Our Lack of imagination Only limits us, so we are Propelling forward with Gusto!

    Your Final Thoughts

    These are Testing Times for all Entrepreneurs around the world. Entrepreneurship is a Tough, Lonely journey without the Pandemic. Still, since the pandemic, many Entrepreneurs feel dejected and might have lost faith that
    things will return to normal again. It is a depressing feeling, but as an Entrepreneur, you are part of the 1% of the world, so you can not give up because you propel this world into the future. Elon Musk is a great example – he is creating futuristic products which might save humanity one day. Though we may not be doing things as radical as him, in your way, you are adding value to your community, so NEVER GIVE UP! You are only DOWN, not OUT, as long you Don’t Give Up. I would love to connect with you, so if you like my thoughts on this article, you can drop me a note at sirisha@brandingbypixels.com.
    Together we can achieve more!

    • Spokesperson: Sirisha Varma
    • Company: Branding by Pixels
    • Website: https://smallbusinessmantra.com/ – For Small Business Owners Education
    • Website: http://brandingbypixels.com/ – For Business Strategy and Digital Marketing
    TheAdReview Staff
    • Website

    The dedicated staff is fully focused on the business advertising reviews and ad networks , exclusive interviews.

    Related Posts

    Business Transformation and Operational Excellence Conference for BFSI Industry to Take Place Virtually

    June 2, 2023

    20+ Best YouTube To MP4 Converters in 2023

    June 2, 2023

    We Limit How Often You Can Do Certain Things on Instagram

    June 2, 2023

    Comments are closed.

    Recent Articles

    Business Transformation and Operational Excellence Conference for BFSI Industry to Take Place Virtually

    June 2, 2023

    20+ Best YouTube To MP4 Converters in 2023

    June 2, 2023

    We Limit How Often You Can Do Certain Things on Instagram

    June 2, 2023

    10+ Best Smartwatches Under $200 in 2023

    June 2, 2023

    Best Tweet Deleter 2023: The 10 Deleter We Recommend

    June 2, 2023

    Binance Address Verification Failed? Here’s How To Fix

    June 2, 2023

    15+ Best Dishwashers 2023: According To Experts

    June 2, 2023

    20+ Best Free YouTube Video Downloader in 2023

    June 2, 2023

    Best Electric Bikes 2023: Top 10 Bikes We Recommend

    June 2, 2023

    Top 10 Most Viewed YouTube Videos Worldwide in 2023

    June 2, 2023
    Trending Topics
    • Best Hashtags for Instagram
    • RatCoin Elon Musk
    • Best TikTok Viewers
    • TikTok Coins
    • Valorant Ranks
    • Website with free movies
    • How To Repost On TikTok
    • Who Called Me From This Number
    • Remove TikTok Watermark
    • Anime Websites
    • Drop A Pin
    • Amazon Prime Day
    • Snapchat Support
    • TikTok Support
    • Instagram Not Working
    • Unlock Snapchat
    • Facebook Touch
    • Delete POF
    • See Sensitive Content on Twitter
    VIDEO DOWNLOADERS
    • YouTube to Mp3
    • YouTube To MP4
    • Best Mp3 Converter
    • YouTube To WAV Converter
    • YouTube Video Downloader
    • Snapchat Video Downloader
    • Instagram Video Downloader
    • Facebook Video Downloader
    • Youtube Playlist Downloader
    • Twitter Video Downloader
    • YouTube Playlist To MP3
    • Dailymotion Video Downloader
    • Twitch Video Downloader
    • Tumblr Video Downloader
    • iPhone Video Downloader
    • Vimeo Video Downloader
    • Mac Video Downloader
    • Online Video Downloader
    • 4K Video Downloader
    BEST GADGETS
    • Best Laptops
    • Best Gaming Laptop
    • Best Electric Scooters
    • Best Electric Skateboards
    • Best Noise Canceling Headphones
    • Best Electric Razors
    • Best Massage Chairs
    • Best Smart Water Bottles
    • Best Wireless Headphones
    • Best Wireless Mouse
    • Best Vacuum Cleaners
    • Best Electric Bikes
    • Best Nose Hair Trimmer
    • Best Microwave
    • Best Dishwashers
    • Best Fitness Trackers
    • Best Gaming Headset
    • Best Water Dispenser
    • Best Washing Machines
    BEST PICKS
    • Best VPN Services 2023
    • Best VPN for PC 2023
    • Best VPN for Windows 2023
    • Best VPN For Android 2023
    • Best VPN for iPhone 2023
    • Best VPN for Mac 2023
    • Best Time to Post on Instagram
    • Best time to Post on Facebook
    • Best Time to Post on Social Media
    • Best Time to Post on TikTok
    • Best Time to Post Reels
    • Best WordPress Hosting
    • Best Free Hosting
    • Best eCommerce Hosting
    • Best Web Hosting Services
    • Best Shared Hosting
    • Best Reseller Hosting
    • Best VPS Hosting
    • Best Dedicated Hosting
    © 2018 - 2023 The Advertising Review
    • About us
    • Contact
    • Advertise
    • Privacy Policy
    • Terms of Service

    Type above and press Enter to search. Press Esc to cancel.