TikTok Marketing Tips:
Do you have any idea about what it is Tik Tok marketing?
How to use Tik Tok for business? How to advertise your products on Tik Tok? How to create Tik Tok marketing strategy? Tips for building the Tik Tok marketing strategy?
And most important how to manage your brand in Tik Tok? If you are looking for any of the above questions, then you are on the right platform. This blog will clear all of your ambiguities regarding Tik Tok marketing. Throughout this article, you are going to find about Tik Tok marketing, how to create your own account on Tik Tok for business.
Social media is one of the greatest necessities in today’s world. It has great impact on lives of the people. Social media back was only used as a tool for communication and fun. But now people are using social media for business purposes. Social media in this contemporary era has totally a different scenario.
We are all aware of the fact how our lives are revolving around social media in different spheres of lives. Hence social media marketing is a less costly and cheaper way of promoting goods and services. Social media focuses on all social medias marketing strategies. However, Tik Tok focuses merely on Tik Tok.
Tik Tok is the rapid growing social platform, reaching out 1.4 billion users in September 2022 Statistics since its launch in 2016. Tik Tok is more widespread than other social media platforms Facebook, Instagram who took at least eight years to reach that particular number. The significance of TIK Tok cannot be undermined. TikTok has become one of the most downloaded apps in the world.
Tik Tok besides the social media tool for teenagers, it also has a significant impact on our culture and values in this contemporary world. It is becoming a choice for youngsters and teens. Tik Tok is widely used as a business tool in order to earn money. Many brands consider TikTok as a mean to enhance their followers and to further publicize their products. If you have own business, then TikTok marketing can be a great help for your brand.
What is TikTok?
TikTok encourages the consumers to upload short videos. It has music in background. The more unique your content is, the more followers you gain. TikTok is musically targeted app. TikTokers don’t need to follow anyone; they just open the app and click on discover page.
Musically active generation Z, uses it the most. It creates videos on its own with songs in the background. There is a wide range of content on platform that includes dancing, beauty, fitness and other features. The most popular videos are of home renovation, beauty, fashion, make up, comedy, sports, fitness, pets and products of different brands.
What is TikTok marketing?
TikTok is a tool used by many consumers in order to promote their brand and its products, services and business. This app is used to create a video content to promote brands and to engage audience and promote business. It includes different tactics and tools to promote the business. Influencer type marketing, TikTok advertisement and creation of viral content ease the business.
Many business owners are still figuring out its importance in marketing. As they think this platform only has young teens. However currently TikTok is attracting all the age groups equally. In fact, data reveals that about 38% users in Us are above their 30s. TikTok is a platform where trends are born, and authenticity is celebrated. TikTok is a short destination for short form videos. Users can create and upload a video with music and filters.
Creation of TikTok marketing videos:
But logging into the TikTok app and clicking on the ‘plus’ icon, you can have the option of recording videos. There are various effects, music, and speed to make it more attractive. You can further customize your videos. It encourages you to be more creative and authentic. Brands provide the opportunity to explore. Make content that attracts the users.
How can TikTok marketing help to promote business?
A mere presence on any social media platform is not enough. Particular TikTok is not sufficient. It’s all about how you take benefit from such apps. How you use such apps for your purpose.
How to create a TikTok account for business?
TikTok created a room for business. TikTok business accounts do not have any room for a library, but you can create your own account by following the steps.
Step-1 Download the TikTok app
Step-2 Creation of a new account on the app
Step-3 Tap on profile and click on the Hamburger menu at the top right corner
Step-4 Click on settings and privacy
Step-5 Tap and click on manage account
Step-6 Click the switch to a business account and choose the most suitable category
And yes, now you have your own business profile, and you can start operating your account to attract the targeted audience.
Few strategies can help in promoting business through TikTok.
- Enhancing brand awareness
- Creation of relevant content
- Adding music and effects to your content
- Engaging brand communities
- Selling of services and goods
- Proper feedback from customers
- Maximum audience
- Sharing of user-generated content
- Collaboration with other influencers
Here are three major kinds of marketing types used on TikTok.
- TikTok influencer marketing
- Creation of TikTok content
- Advertising TikTok
1. TikTok Influencer marketing:
It is the main type of TikTok marketing. Big stars namely Charli D’Amelio, Addison Rae and Zach king used TikTok and create huge impacts on business as millions of users follow and watch their content daily. Even if you are not a big influencer, you can still make and create impact on your followers. Around 86% of marketers are using this technique to promote awareness of brands. It is popular because of its fastest way to generate results. It is one of the most popular ways to generate outcomes. For instance, a small beauty cosmetic brand working in Vancouver used the hashtag and created influencers like Sarah McNab.
2. Creation of TikTok content:
This type gives the most liberty and room to create a business. Create a business account and start your own content. Whatever you post from showing off your day-to-day routine to everything going on in your lives. Your followers will rise day by day, and you will be in list of influencers sooner or later.
3. Advertisement of TikTok:
If you want to invest money, then this is the perfect site for you to start and run your business. Many brands, including Aerie, Maybelline, etc., started their advertisement through TikTok. Just like the Facebook and Instagram social media platforms, the cost and price of TikTok ads are based on a bidding model.
Benefits of using TikTok for business purposes
It is a general perception that TikTok is merely used for fun and amusement. However, it has tons of other benefits for the consumers too. It provides a way for different brands to connect and promote their products.
Depending upon your brand and industry, TikTok is influencing the audience. It is creating awareness among the masses. Different types of ads and features like hashtags are becoming the limelight. Unique content goes viral in seconds. The promotions of products using TikTok attract the audience, and it enlarges the reach of customers. TikTok is all about the creation of new, engaging, and authentic content. It helps to increase the targeted audience and customers.
Best TikTok Marketing Tips 2023:
Here is the list of Best TikTok Marketing Tips that you can use in 2023 to grow your account.
- Use Hashtags
- Follow Current TikTok Trends.
- Regularly comment and encourage your posts.
- Use and incorporate TikTok Famous influencers.
- Use of TikTok effects in your posts
- Prefer making interesting videos.
- Use TikTok Ads
Different techniques can be used on TikTok for marketing purposes.
1. Use of Hashtags
Many social media platforms users use hashtags to categorize and catalog their videos. If users click on ‘discover’ at top of screen. They see a series of trending hashtags.
Benefits of using hashtags include identification of competitors, reaching out the content and gaining followers. Always use relevant hashtags to keep your video in the eyes of the people. also keep in mind this is not Instagram or Facebook, so always use less hashtags.
2. Always follow current TikTok trends
Use the most common and famous hashtags that are trending out there. You can create the trending videos. Keep an eye on changing trends and change the content accordingly. Always try to make your video content unique.
3. Use and incorporate TikTok Famous influencers in Your campaign
It is not an accidental thing that certain people become famous and influencer in days. They use the most common trends and ensure the quality content. Always use famous influencers in your videos to make it famous and trending. These people or celebrities took a toll on your videos.
4. Regularly comment and encourage your posts
TikTok like other social media platforms encourages user engagement. Frequent comments, posting regularly can increase and build up the potential customers. TikTok mainly make the comments useful and meaningful. The more content or videos you post, the higher is the follower rate. The more you post, the simpler it would be for people to find your account.
5. Use of TikTok effects in your posts
In order to stand different in millions of users, you have to create a unique content. It is needed to stand different in crowd. TikTok give wide range of different effects to help this difficulty. Use these effects to make your content different. TikTok has a green screen effect which allows the user to use image and background of your own choice.
6. Prefer making interesting videos
TikTok videos can of different length. Videos must be visually appealing. Use a catchy description to make your video stand in the crowd. Write a clear description. Always use important keywords in your description.
7. Use TikTok Ads
TikTok is an advertising system that helps to advertise ads in order to attract the consumers.
How to advertise on TikTok?
For catching the attention of audience TikTok ads play a significant role. It is surely a best way to catch the attention of customers.
Types of Ads on TikTok
Different types of ads are available on TikTok. In feed ads are traditional. They are skippable. In feed ads made by a user that further include Image ads (similar to billboards), video ads (like commercials on television) and sparking ads (boosting the made content). There are also some other ads like pangle and carousel ads that are only available for TikTok users.
Ads for the brands are similar to in feed ads but there are some editing options available for the users. Some other ads include top view ads (that play whenever you open the app and cannot be skipped or trimmed) quite similar to YouTube ad, brand hashtag ad is another important type.
How to create a TikTok Ad account?
In order to create a TikTok ad account, visit ads.tiktok.com tap on Create now icon and complete the given information. This information includes basics like the country name, type of industry, business name and contact.
How to create and design a strategy for TikTok marketing?
Trends on social media are often random. When we talk about TikTok trends, they seem to be more random one. Remember back in summer 2021, a trend of adult swim got viral over TikTok. There is no such thing as fire marketing however, few steps can help business on this app.
First of all
1. Get familiar with the app
TikTok is a quite different app from Facebook or Instagram. So, for marketing purpose the approach must be different. It is an entirely different platform with different and unique trends, values, features and behavior. Spend some time in order to get familiar with the app. Keep an eye over the different hashtags, trends, challenges. Get a full eye checked on TikTok Algorithm.
2. Define your targeted audience
How do you reach a certain audience on TikTok? it is an interesting and important question. Before creating content, look at the demographics and algorithm of TikTok deeply and find out who can be interesting in your brand.
TikTok is more common in teens. However, it cannot be said that it is only for them. Once you realize the potential of TikTok, search what type of content they really see and like. Try to brainstorm the unique ideas for your own content.
- Performing a competitive audit of TikTok
TikTok is an app used for competitive gain. Whether you have or not competitors, still manage to find out top three to seven brands over here to see what type of content they are producing. Try to learn from them so you can reach the maximum followers. If it’s helpful use TikTok for analysis of competitors strength, weakness, opportunities and threats.
3. Set and align goals
Set goals in your mind to enhance your business. If you want to reach a targeted audience improve picture quality, promote awareness among masses. Like other social media networks, TikTok also provides analytics for business accounts. To access your TikTok analytics following steps must be keep in mind.
- Go to your profile and tap the three horizontal lines on top right.
- Tap the creator tools and analytics
- Explore the dashboard and metrices you can utilize to measure and align your goals.
4. Post regularly without intervals
Make a calendar and stick to your goals. Sticking to the timeline is a key to success. Your TikTok timeline or calendar is exactly similar to actual life but instead of dinner with dad and pets party, start planning things like make a new video.
5. Track and monitor your progress
Analytics are not just perfect start; they are also used for gauging whether the marketing strategies working or not. Keep a check on your goals.
- Room for experimentation
There is no such formula for being famous and viral on TikTok but certain tips can increase your audience. Leaving space to be funny, creative and go with the flow can be the tool for TikTok marketing.
How to manage your own brand’s presence on TikTok?
You can manage your own brand presence with the help of Hootsuite. This also manages and works with Instagram, Facebook, Twitter, Messenger, LinkedIn, Pinterest and YouTube.
You can easily manage and schedule the TikTok’s, review and answer the comments and measure the timeline of your success.
1. Why brands want their publicity through TikTok?
The new and young generation is cynical about traditional means of advertising. They have ceased watching the mainstream videos, television, listening radio. They now rely on social media more for the sake of news. There are average of 52 minutes per day a teen spends on TikTok and they take impact from their favorite influencers. They take notice of the leading brands. Many brands have influencer marketing tactics to influence Titokis.
Brands can use TikTok on for the marketing purpose.
- Creation of own channel and uploading of videos
- Work with influencers, and spread the content
2. Advertisement on TikTok
Many brands combine their channels and run them to target influencers.
Basics of TikTok
Videos are mainly important feature of TikTok. If you are looking for TikTok marketing, then open your account for your own brand and make and share videos related to that. TikTok videos length may vary. You can also record videos or upload them on app. Furthermore, by adding music behind the video it makes it more attractive. TikTok gives access to many music tracks and data. Engaging people with views, likes, comments and shares is important aspect of TikTok.
Examples of TikTok marketing
- Gym shark
- The NBA
- Uffizi gallery
- Fenty Beauty
Some of the main examples are discussed below.
It chooses a different path. The language learning leading platform became a meme due to his consistent different approach. If an owl will murder you, you don’t keep up with the lessons. Duolingo took the lead into it and TikTok was the perfect source. TikTokers use lovely funny content of green owl and calls dua lipa mommy.
2. Gym shark
Doing marketing for anything is not an easy task. Especially for fitness. Fitness brands take proper time to schedule their timeline. TikTok provides an ideal platform for marketing for fitness brands with music in background. It was perfectly demonstrated by Gym shark. It encourages people to form positive, long-life habits.
It is another company that is a chain of restaurants.it has attracted many audiences in and out.
4. The NBA
The NBA has realized that sports can be fun. It is a good example to promote sports among influencers. The NBA was one of those brands that are famous on TikTok.
5. Fenty beauty
It is marketing strategy to attract the beauty conscious consumers. Fashion trending brands, beauty cosmetics, attract the consumers.
According to a report, brands love to collaborate with the individuals and other influencers. Converse is a widely used partnership to attract the influencers. It is a highly attractive platform to target the influencers.
7. Uffizi gallery
Italy’s Uffizi gallery is a digital platform that attracts the influences. Through videos, TikTok attracts the influencers. Art is never a boring thing.
In a nutshell marketing is a fast-paced platform and industry. It is an hour of need to understand in this contemporary era what works today is not necessary what will work tomorrow. TikTok is a great example and has huge data base. Successful marketing on TikTok is no more different than other apps.
All the brands need a demonstrator to represent their products, hence TikTok is a place where you find the unique and raw content. Brands are opting TikTok for marketing purpose and it has huge potential for business. Tik Tok offers a huge amount of work as a successful marketing channel. It may reach to a large number of people in short span at a minimum cost.
This article helps you in learning the whole strategy of TikTok, it’s use and how it can reach to a large number of audiences. TikTok is fun, entertaining and a popular app that captures the attention of the influencers. This app has huge potential to grow.