Tomas Morkūnas Exclusive Interview-Founder at The Future of Advertising

Today we have selected Tomas Morkūnas to take his Interview. He is the CEO Of The Future of Advertising Marketing.

First of all, how are you and your team doing in these COVID-19 times?

Our agency is located in a small town and there are not many digital marketing professionals. Therefore, even before the quarantine, most of our team worked from other cities. Currently, the entire team (except me) works remotely, but this is normal for us, so we can continue to ensure the smooth running of all services provided. I personally currently work in an office. The agency’s office, at least for me, is a more work-motivating environment than home.

Tell us about you, your career, how you founded or joined this company?

I have been working with online advertising (as a freelancer) for over ten years. Only a few years ago the experience allowed me to gather a team of strong professionals and start working as a digital marketing agency.

We are growing together with our clients, and now we are starting to work with large companies more and more often.

How does your company innovate?

We are certified Google partners since 2019, so we are constantly updating our knowledge of digital marketing. Maintaining the highest scores in Google Ads certifications demonstrates our expertise.

How the coronavirus pandemic affects your business, and how are you coping?

In Lithuania, digital marketing services are not limited to quarantine restrictions. In this difficult time more and more businesses are moving to the internet, which is why our agency is working at full capacity.

Did you have to make difficult choices, and what are the lessons learned?

Due to the heavy workload, we ran out of human resources. As the demand for websites and e-shops grew, we realized that the projects undertaken would be much slower than planned. We’ve learned that resources are still limited at the time and we are not able to take on many online projects at once. We are still in the process of looking for highly skilled programmers.

What specific tools, software, and management skills are you using to navigate this crisis?

The main tool we always use for remote collaboration is Google Workspace. Different team members from different cities can edit important documents at the same time. Online meetings with clients through Google Meet allow us to smoothly discuss reports and plan future work. Even before the pandemic, we communicate remotely with most customers, so working with Google Workspace is common practice for us.

Who are your competitors? And how do you plan to stay in the game?

In the city where our agency is located, we have only one more serious competitor. Therefore, we have considerable local potential. But across the country, there are a lot of digital marketing agencies and the competition here is fierce.

There is currently a more focused section on online training. In this way I educate potential customers, introduce the opportunities of modern digital marketing. We have also started investing more in the search engine optimization of our website. We aim to capture as much of the target organic stream as possible.

Your final thoughts

Although the time that we’re all living right now is complicated, and many businesses are going through difficulties due to the COVID-19, we aim to work as best as we can to help, first of all, our clients and also to reach the aims of our agency. We worked and we’re still working on improving our clients’ advertising strategies, by adapting them to quarantine.

Even though these times are extremely difficult, we have to admit that the influence of quarantine in the digital world is impressive – with all those businesses that were forced to migrate to the digital world: create websites, think of every possible way to reach their customers, they made a huge step ahead. For example, in Lithuania lots of sports trainers organized workouts online, hairdressers organized online webinars, and so on.

So many companies took their first step into the digital world because they didn’t have any other choice, but we strongly believe that after the quarantine they’ll continue that work, analyze all that they’ve learned so that they could create the best experience for their customers, and reach them in this powerful digital channel. Hope that in this scenario we’ll be able to help those businesses.