What do Google’s newly added Guidelines for AI-produced content say?
If you have jumped towards AI to provide valuable content, then Google won’t disturb you but consider some new guidelines from Google, when using AI for generating content and its SEO.
Google might have made an announcement and apparently, it supports what many good SEOs have argued for some time now, which is the fact that it doesn’t matter what you use AI to generate as you’re producing something valuable and productive for people to see.
With Google’s perspective of this argument for everyone to see now, where do SEOs go from here?
Even Google’s guidelines say that they have been using AI in some form or another for a long time, and google and Microsoft Bing are using AI-powered content to deliver search results, and that shouldn’t come to surprise anyone.
This makes it look like these companies knew what people would use AI for, which is content creation at first, it’s not feasible to tell people not to use it. Instead, both search engines are racing to establish themselves as responsible curators of AI content. Staying focused on creating value with content has always been important for content creators. Now it’s clear that Google has the same standard.
If you use AI as a part of your toolset to provide valuable content, google won’t become a hurdle in your way, the problem is that it’s enticing to use these tools the wrong way. Google is not giving up the green light to have ChatGPT write for you and call it a day, like any tool ChatGPT and its competitors, are just that, tools that require human intelligence to make them work and function in the required way.
Otherwise, it will take and regurgitate what you feed it, it will write spammy content and will deliver no value behind what it writes and you’re now giving users nothing new, which won’t work the same way.
For instance, cases where marketers use ChatGPT to fill in the location for thousands of doorway pages and call it a day.
However, Google is yet to declare its penalties, and the method of how it would penalize the rulebreakers, many different questions arise from here, one being will there be a manual hit if Google thinks you’re AI to rank?
And as for the Guidelines, the section that seemed most ominous is the part about AI disclosures. Google said that you could “consider” adding it which is a gray area now with the latest news, this motivates and demotivates you to use AI in your content creation methods, especially after reading the latest Guidelines that Google has set up.
Saying this, AI is positioned to be a powerful tool when it comes to content creation, people should now get serious about learning about SEO. AI-produced content will create a massive opportunity for skilled writers as well, to rise above copying content which means the more craft good writers can add, the easier for Google to distinguish actual value. AI-produced content is a fast way to establish a baseline, but you shouldn’t “only” use AI to write full-fledged content that you used to write yourself which is how people added a bit of value to their writings as well.
Good SEOs should learn how to add valuable information in their writings, add good keywords and something to make their content unique and make it their own in a way, they should be using concepts that they have learned throughout, (if experienced) or add genuine value to their work.
You can always try to use shortcuts to get ahead, but Google has made its stance clear with its latest guidelines, marketers who remain faithful to creating value and using customer psychology will stand out.
Ultimately, the more people can practice their SEO skills using AI, the better they will be at it, and this will also help them add valuable content in the writing and they will be able to add good source information which also helps with SEO, this goes to show that the methods how people apply to content or make it is changing with the advancement in technology, especially the AI aspect of it, however, the goal of creating gold and valuable content remains the same.