What Is Youtube Advertising?
Advertising on YouTube means the online video-sharing platform, promoting video content, or relevant search terms in Youtube Search. As Google owns Youtube, Youtube advertising is possible only through Google Ads. In YouTube advertising, companies can utilize its many video ad formats or use it in part with display campaigns.
YouTube itself has over two billion monthly logged-in users, with 480 hours of video content uploaded every minute to the platform. Each visitor, on average, spends 15 minutes and 30 seconds on youtube every day, and every visit to YouTube on average leads to 6.8 pageviews. Advertising on YouTube, therefore, produces many opportunities for companies to expand their online marketing strategy.
Companies are going to spend over 5.4 billion adding advertising on YouTube in 2020. The importance of video in online marketing has been increasing all the time, and investing in quality video ads online will bring more results for any advertising campaign online. Combining video in your content marketing, and using YouTube ads in your content distribution strategies, is an essential step in a modern online marketing strategy.
If you want to grow your YouTube channel organically, read our guide on how to rank videos on YouTube SEO. Companies can utilize YouTube ads to increase their brand awareness, grow sales, interact with target audiences, promote events, or share helpful product and service-related content. This article will cover the elements and benefits of youtube advertising in your digital marketing strategy. YouTube advertising benefits include increased:
- Reach and visibility
- Varied targeting opportunities
- Data and analytics
- Add Campaign optimization
- A profitable marketing and sales channel
Increasing More Visibility With Youtube Adds:
YouTube is the world’s second-largest search engine and the largest video-based social platform. Businesses can leverage the many ad types that YouTube Ads offer and businesses can further promote their messaging to their future customer in their brand style. As a social media platform, video ads can receive organic growth too.
Every business with different marketing goals can utilize YouTube to a variety of extents to receive a broader audience for their marketing efforts. YouTube advertising offers a cost-effective way to reach a large user base with different interests, and every business can find its target audiences within the YouTube user base. Whether you are targeting a niche or trying to reach millions upon millions of users, users are able to do it with YouTube ads.
Increasing brand awareness through the usage of videos in your marketing strategy improves your campaign results overall. Organic growth for videos might be harder to attain for most campaigns. Still, when organic interactions for your videos have gained, it will broaden your advertisement’s reach, thus lowering the cost per action.
Benefits Of Youtube Advertising To Online Businesses:
So, YouTube advertising benefits online marketing strategy to increase brand awareness gathered with the use of YouTube ads is beneficial for your other marketing channels in your strategy. Video content produced for YouTube advertising can be recycled or optimized for other ad platforms such as Facebook or LinkedIn or any social media app.
The created video content should be utilized on your landing pages when possible, especially when targeting similar audiences, which the YouTube ads campaigns were targeting. Therefore, YouTube ads are a great way to expand your online marketing reach and expand the size of your target audiences which will boost your sales, brand, and engagement when combined with other online marketing channels.
For example, increasing your brand awareness will increase organic results for your website, as users start to research more about your brand after seeing the brand in ads. To maximize the effect of organic growth optimize your website with search engine optimization correctly.
Advertising by YouTube Influencer:
An essential part of the YouTube advertising ecosystem is influencer marketing. Influencers on the platform make their agreements upon advertisement, affiliates, and sponsorships and require direct contact with them. Directly advertising through influencers on YouTube can lead to more engagement, more thorough advertisement spots, and access to hyper-targeted audiences that each Youtuber might have available for advertisers. While this article is about YouTube advertising through Google Ads, it’s essential to understand what other kinds of opportunities in YouTube marketing and its channels can offer your company.
How Is Youtube Good For Advertising?
YouTube is the second-largest search engine in the world. Second only to Google, which technically owns YouTube. So, if you’re optimizing your content for Google and not specifically for YouTube, you’re missing out on an incredibly important and lucrative audience.
You must advertise your business or brand easily on youtube. You should take advantage of this even if your primary content is not video or even audio. These tools can help you open your business up to the wide world of YouTube marketing.
Benefits Of Advertising On Youtube:
Now here we will talk about the benefits of YouTube advertising, YouTube advertising statistics, and correct YouTube video ad specs to help you create the most effective ads on YouTube. Whether you’re ready to advertise on YouTube or you’re still on the fence, this article is for you. YouTube Advertising is one of the best strategies to make the best moves that you can make as a marketer. Find out why with the YouTube advertising benefits listed below.
YouTube Advertising is cost-effective:
If you are familiar with PPC advertising, you know that it’s an extremely cost-effective strategy. If you’re not familiar with PPC, it’s easy to understand why it is a great deal to produce a profit that they only pay when someone clicks the ads. Not only that, but you choose exactly how much you’re willing to pay when someone clicks.
These two characteristics mean that you’ll never overspend on PPC ads and you never waste money on advertising space. But why are we talking about PPC ads on a page about YouTube advertising? YouTube advertising follows a PPC model that works the same way making it extremely cost-effective.
It Is Highly Targeted:
Granular targeting is crucial for a successful campaign, and YouTube ads allow you to get extremely detailed when it comes to targeting the exact audience that you want to reach. You can target your audience by using these key points. Customer Match is useful for using first-party online and offline data, you’ll be able to re-engage with customers who have shown interest in your company in the past.
Affinity audience is used to target your affinity audience, which includes users who have a strong interest in topics related to your business. Custom affinity audience for Target users in an even more granular way with custom affinity audiences that allow you to target a group of users with an extremely specific set of interests relating to your brand.
Similar Audiences targeting allows you to use Customer Match data to target users that are similar to those who typically show interest in the ads. Video remarketing is very useful for target users who have interacted with your videos or YouTube ads in the past. Target the in-market audience by advertising to those who are currently searching for products or services that you offer.
Demographics are used for the purpose to Target users based on factors like location, age, gender, parental status, and more. Topics of reaching audiences based on topics of interest. Life events are used to target users based on life events that they’ve recently experienced. Life events include milestones like moving, getting married, or having a child.
With YouTube targeting options, you can target an ultra-specific group of users, or more general groups, based on what kinds of products you’re trying to sell. It can take some trial and error to decide how to target your audience, but youtube advertising agencies like Web FX and many others can help you decide on the perfect targeting options for a successful campaign.
It Helps You To Connect With The Audience:
Do you feel more connected with a brand after watching a commercial or seeing an insert in your local paper? Most would say they felt more connected after watching a commercial since they get to see a brand in action. They get to connect with the faces that represent the brand, better understand their attitude as a company, and see how a product or service works.
Keep in mind, there is a variety of youtube adds formats and designs to choose from, from youtube short ads to bumper ads and more, but when you do it right, you can successfully connect with your audience using each format. Not only that, but YouTube video ads allow you to truly connect with your audience by turning the camera on yourself.
It Provides Fast Results:
Since YouTube has over two billion monthly users, it’s easy to understand why you’ll see such fast results. Getting the ads in front of more people means you will get more ad clicks, website traffic, and sales over time. With the incredible user base that YouTube has developed, it makes for a fantastic advertising platform where you’ll see results quickly.
For example, it will take you much longer to see results if you only send emails to some subscribers. That means only those users see your advertisement. Of course, email subscriber lists typically have far more than 10 subscribers making email a great marketing strategy. However, with such a huge pool of users, YouTube guarantees fast results since a large audience means more users interested in your brand.
It Puts You In Front Of Billions:
Consider the difference in passing out flyers to passers-by at your local storefront in a small town. You might be lucky to hand out 20 flyers in an afternoon simply because there aren’t a lot of people that pass your store. YouTube creates an opportunity for small businesses and enterprise businesses alike to reach more interested users than ever before simply because it offers such a giant user base. more than 2 billion users, to be exact.
Even if you choose to specifically target an audience, you’ll still get your ads in front of more people than you would with other methods unless you have 2 billion email subscribers or 2 billion followers on Facebook. where you can easily also run the ad.
How Much Does The Youtube Ad Cost?
YouTube advertising and Google ads in general, won’t require big budgets to start. The benefit of starting low with YouTube ads will help you carve out the perfect audience that resonates the best with your current offering. As you learn more about your audience and the best content for them, you can start scaling the campaign budgets profitably as you see fit.
As large as YouTube’s reach is, you can begin to scale as much as possible when you’ve found what works first. An essential part of YouTube advertising is the cost of creating the content itself and managing set campaigns. Targeting keywords with YouTube ads can be less expensive than their counterparts in Google Search and might be an opportunity to tackle if your industry has a high cost per click overall.
Remember to combine the cost of managing campaigns, whether done internally or outsourced from an agency; Include the price in the overall budget of the campaign. When measuring the profitability of campaigns, remember to consider the cost of content.
For example, include the price of a high-quality video in your campaign profitability calculations. The ability to utilize search history targeting enables more comprehensive retargeting options, which can lower the cost of conversions and other results in the long term.
Targeting Points For Youtube Ads:
Youtube offers many targeting options for their campaigns, and you can select a variety of options to test with to find the best audience for the ads. For achieving high-performing campaigns, you have the following targeting options to choose from these
- Age
- Gender
- Household income
- Channels
- Keywords
- Topics
- Device
- Retargeting
- Individual interests
- Personal interests
- Search history.
The large user base and growing unique visitors every month that YouTube amasses give many opportunities for companies to test different audiences for increased results. When planning the targeting of the campaigns, it’s crucial to exclude some audiences; you’re sure your ads won’t serve too well.
For example, providing a service in a specific area and eliminating areas you won’t be providing for and or targeting differently for sales-based campaigns and brand awareness campaigns. It’s crucial to not include too many targeting options per campaign as directly understanding what works will become harder.
Testing a few targeting options at a time will display the best results for later optimization. A too-small audience might as well impact your ad performance, and in that case, more varied targeting will be necessary. Think about how to target your audience and then build content that converts to your goal the best.
YouTube Advertising Analytics:
Before starting to analyze your campaign results with analytics, you have to have a clear set of goals for the campaign. Only by having clear goals, whether it would be conversions or reach, you can truly optimize your YouTube ads campaigns for the better. If you measure traffic or conversion on your website, the need for web analytics can’t be understated.
You will need to track the end-user behavior to improve your complete conversion funnels. Utilizing Google Analytics and other web analytics tools on your website will make the performance of your campaigns better. Youtube advertising analytics offers in-depth information about your advertising campaign results, which are crucial for improving your outcomes overall.
To enable the use of retargeting in your Youtube ads campaign, have Google Analytics installed on your website and connected to your Google Ads account. The in-depth data gathered with Youtube Ads will improve your other marketing channels as well. For example, learning what audiences react the best for created content or vice versa, helps businesses to create more effective campaigns over time.
Optimizing A Youtube Adds:
Depending on your goals, use different metrics to optimize your performance. For starters, concentrating on improving view rates and clickthrough rates is beneficial for any ad campaign despite the goals.
View Rates:
Firmly keeping tabs on view rates indicates if your ad and campaign targeting is a functioning match. View rates tell you directly how many users have watched your ad for over 30 seconds or more in relation to how many users glimpsed the ad. A high view rate percentage implies your chosen targeting is fruitful for your ads. A low view rate might mean that targeting is not appropriately optimized or that content isn’t sufficient for the audience.
Click-Through Rates:
Measuring and optimizing clickthrough rates are essential metrics for improving your ads performance. Testing different call-to-actions can improve your CTR and view rates. When possible, try different call-to-actions against each other to find the best combinations.
A low CTR across your campaign implies that your audience isn’t interested in the content you’re serving them. Either changing targeting or improving content can improve your CTR rates for the better.
Conversion Rates:
Optimizing conversion rates comes to play when you’re actively trying to reach more conversions from your campaigns. Usually, you want to prioritize perfecting the content and the targeting before actively optimizing for conversions, as conversions are hard to get if your ads are not reaching enough viewers in the first place.
Building effective campaigns without optimizing landing pages and websites might lower your YouTube campaign performance even if the YouTube campaign would have everything going for the wise performance. Look for best-performing content and audiences when improving conversion rates.
When optimizing for conversions in YouTube Ads, it’s crucial to understand, when it comes to conversions on a website or a landing page, it’s best to include end-user behavior metrics in the overall analysis.
YouTube Analytics:
YouTube Analytics displays and collects user data from your YouTube channel, and the provided data can be useful for building current and future campaigns. For accessing YouTube analytics, find the Creator studio on YouTube. Utilizing data from YouTube analytics can tell you more and tell about your channel by audience retention, watch time, demographics, playback locations, traffic sources, devices, and many more.
Types Of Youtube Ads:
The two formal options for YouTube advertising are video ads and display ads. For the desktop version of Youtube, you can bid on display and video ads. Display ad placements on Youtube are not available for mobile. To expand your reach, use video ads to serve mobile users and other YouTube apps, for example, TV or game, etc.
When producing video content for Youtube ads, remember to deliver high-quality and relevant content that your audience might react to and enjoy. Balancing high and low production costs and finding the right type of video content might be hard, but through testing, you can find the highest-performing combination.
Finding the perfect mix of audiences and types of content can be hard, but through data, you can learn more about what works for your audience the best. It is essential to build tube-first content and understand that not every produced advertisement video will work as well on YouTube.
Skippable Video Adds:
Viewers can skip a video ad after five seconds of watch time. These skippable video ads can appear before, during, and after the video, the user is watching. While using skippable ads, it’s essential to spark interest immediately in the ad to keep the viewer watching the ads, or else they will skip when possible. Utilizing the format will enable the combination of skippable ads and bumper ads to be back-to-back playable.
Mobile, desktop, tv, and game console ad placements are available for skippable video ads. By looking through crucial metrics and optimizing your audience, you will enhance your view rates for your skippable ads. If viewers are skipping your ads continuously, you might want to modify your ads or the targeting for better results.
Non-Skippable Video Adds:
Compared to skippable ads, non-skippable ads can’t be skipped, and are only 15 to 20 seconds in length. Non-skippable ads can appear as well, during, after, or during the main video. The length of non-skippable ads can vary depending on the region targeted with the ads.
Bumper Adds:
Bumper ads are also non-skippable but are only six seconds in length. Having bumper ads available can trigger them to be seen with your skippable ads. Bumper ads are great for retargeting with strong call-to-actions and for recycling longer ads. The six seconds that bumper ads offer should be used precisely and have a clear message to their delivery. Bumper ads are available for mobile and desktop.
Sponsored Cards:
Sponsored card ads show content that is relevant to your video. The cards could show products, events, or other promotions that appear in the video. The user will see a teaser for the sponsored cards and, when clicked, will receive additional information about the cards. Sponsored cards come in many sizes and are available both in desktop and mobile devices.
Display Adds:
Display ads appear above or below video suggestions and on the right side of the featured video. Display ads on Youtube are only available for desktops.
Overlay Adds:
Only the Desktop user sees the overlay ads, and the ads are either an image, text or a combination of both. Overlay ads appear during a video as a popup that can be removed by the users; if not removed, the ad will stay in place for a while until going away.
Final Words:
In the conclusion, we discuss the Advertising on YouTube that gives you a chance to access the world’s second-largest search engine and largest video-sharing platform out there to improve and diversify your online marketing strategy. With growing video content consumption online, investing in high-quality video content and advertising with it on YouTube is a method to include in your growth marketing strategy.
Like in other forms of online advertising and online marketing strategies, getting started with Youtube advertising can be overwhelming, but starting with lower budgets and through data and optimization, you can begin to build a new profitable marketing channel for your company.
Ignoring the potential that Youtube and video content marketing have for every business shouldn’t be overlooked. Utilizing the power of Youtube to reach new audiences, and audiences that are likely to convert can bring new avenues and increased results for your business.