Are you a business owner? Are you looking for ways to grow your business? Are you thinking of automating your sales? Or, as an advertiser, do you want easier ways to work with?

If yes, then you have landed on the right page. 

Growing your business online has become an important way to reach the heights you want your business to reach. Fortunately, there are now a number of ways to help you grow your business. Advertisements are one of them. There are so many Ad networks working for the cause. You will find a number of self-service digital platforms that provide a wide range of advertising opportunities at every price you want. Some might be budget-friendly, and some might be expensive. Making a decision on which platforms to use with your advertising budget, however, can be challenging. But due to a large variety of options, you always find the one that suits you the best. Ad networks help advertisers connect with the websites that are looking to host advertisements. 

This article briefly summarizes each self-service digital advertising platform and its capabilities, so you can make more informed judgments about which platform suits your business the most. 

What are Advertising Networks?

Advertising Networks are platforms that help in connecting advertisers to websites that are looking forward to host advertisements that they can provide. They basically work to aggregate the ad supply of publishers and match them with the demand of the advertisers.

What is Self-Service Advertising Networks?

Self-Serve advertising networks give marketers access to digital platforms so they may start and improve ad campaigns, get thorough reporting, and target various populations.

Like Facebook Ads, Twitter Ads, or Google AdWords, Snapchat Ad Manager is one of the newest instances of significant Self-Serve platforms. It offers marketers the best-in-class advertising platform to target mobile audiences at scale. In order to improve their efficiency and reach their target consumers, all ad platforms are heading toward Self-Serve, a definite trend in digital advertising.

Benefits Of Self Service Advertising Networks

Self-serve advertising systems have been gaining popularity for years, but in the modern world, their ease is more crucial than ever.

In essence, advertisers have greater control over ad sales, which may increase the impact of their campaigns more when they position their own advertising. Since advertisers are the only ones who truly understand their target market, the control granted to them helps minimize costs and maximize ROI.

Benefits of self-serve advertising platforms include:

• Advertisers can access the platform at any time.
• They allow advertising to save money and time, which can both be scarce resources.
• The platforms can serve as useful prototypes for upcoming initiatives.

Best Self-Service Ad Networks in 2023

Here is a list of Top Self Service Ad Networks for 2023.

1. Mylead
2. Adsterra
3. InMobi
4. MyAppFree
5. Entravision
6. Double Via Latam
7. AdLib DSP
8. MAAS powered by Affle
9. ClickAdilla
10. Zoomd
11. Smadex
12. AdsCompass
13. Start.io
14. Clickadu
15. Smaato

1. My lead – #1 Top Self-Service Ad Networks:

MyLead is a worldwide Self Service Ad Network that has already paid more than $6 million to its clients and welcomes newcomers. It offers innovative tools and techniques for more advanced and beneficial affiliate marketing. You need not be worried about using these newer tools and techniques because MyLead also offers training programs for its new members.

It is one of the best and most famous affiliate marketing networks for advertisers and publishers. You can get a handsome commission on each sale you make possible the amount of commission depends upon the value of the product sold because of your contribution.

The main focus of MyLead is to develop a large circle of more customers, advertisers, publishers, and purchasers so that everyone within the circle can get the maximum possible benefit from it. A vast range of opportunities available at the MyLead platform would be enough to bring you to that point in affiliate marketing you want to touch. You will be able to advertise your products and services through a wide range of social media networks that depend upon your area of interest.

Try My Lead Now

Payment Details:

• Minimum Payment: The minimum payment for this network is $20
• Payment Method: Skrill, Bank Transfer, Revolut, Wire, WebMoney, Bitcoin, PayPal

2.  Adsterra:

Adsterra is a well-known ad network with a Partner Care philosophy that serves over 30 billion ad impressions per month globally (70% of traffic is mobile). There are around 18K direct publishers and 12K brands, affiliates, media agencies, and ad networks working in major and non-mainstream sectors. Advertisers can choose between working with a personal manager or using a simple self-service platform with automatic onboarding and live chat support.

With their easy-to-use advanced traffic solutions and the greatest team in the industry, Adsterra helps advertisers fulfill their KPIs and boost ROI while publishers obtain the highest eCPM.They take significant steps to detect, prevent, and combat fraud and scams. Before approval, each website and campaign is extensively reviewed using its own in-house security software, dependable third-party solutions, and a human assessment.

For Publishers

With Adsterra, you can monetize any traffic, from a small blog to APK files or social traffic. You don’t even need a website to start profiting from display ads. AI algorithms will select the most competitive CPM rates as well as the most appropriate ad content.

• Quick approval and a simple start
• Payouts are made on a regular basis, with a $5 minimum withdrawal
• Extra money with the Referral Program

For Advertisers

Adsterra is a robust ad platform that caters to brands, agencies, solo marketers, and media buyers. With over 20 targeting options, you can deliver your adverts to the most relevant audiences. Gain access to high-quality CPM, CPC, and CPA traffic from over 20,000 direct publishers.

• Real traffic that converts
• Ad formats with high CTRs (up to 30%)
• Excellent assistance and management

3. InMobi:

InMobi is a market leader in marketing and monetization technology. It is a trustworthy and transparent technology partner for marketers, content creators, and organizations of all sizes, thanks to its strong knowledge and unparalleled reach in mobile. ​InMobi’s objective is to assist its customers in growing by engaging their audiences and creating meaningful connections.

Moreover, Its linked businesses – Glance, an unconsolidated subsidiary that provides a lock screen-based content discovery platform, and Roposo, a video platform – assist InMobi in creating new content and commerce experiences in a world of connected devices. ​InMobi is based in Singapore but has offices in New York, Chicago, Kansas City, Los Angeles, Delhi, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Mumbai, Beijing, Jakarta, Tokyo, London, and Dubai.

For Publishers

Publishers may increase engagement and income with HD video and native ads built on native technologies using InMobi. This contains apps for both gaming and non-gaming purposes. Buffer-free and HD videos have higher completion rates and engagement.

For Advertisers

Advertisers can utilize InMobi to gain consumers and drive app installs. Mobile advertising can choose from a variety of targeting options, including:

Lookalike identification, Appographic profiling, Demographics, Location, Interest, Context, and Behaviour. Advertisers can remarket to mobile consumers at various periods of their lives depending on persona, context, and product affinity. Advertisers can utilize remarketing to increase in-app purchases, persuade users to sign up and re-engage dormant users. Campaigns can also be tailored using InMobi’s capabilities.

4. myAppFree:

myAppFree is a performance-based advertising platform that meets the demands of both advertisers and publishers. It provides exclusive traffic sources and placements, such as over 40 million Sony Xperia smartphones, myAppFree powered apps, SDK, and smart notifications.MyAppFree can give high-quality mobile traffic to mobile apps and games all over the world thanks to its proprietary technology and premium partners, providing ideal solutions for developers, brands, agencies, and ad networks to grow their businesses.

For Publishers

• Direct, discreet, and long-term offers with significant rewards to best monetize traffic.
• A personal “Universal Platform” account to handle available offers and free tools like “Tracey” to check links and campaigns.
• API integration for fast and consistent delivery of the greatest mobile working offers on the global market.
• Smooth invoice and payment system for secure payments and on-time final numbers.

For Advertisers

• High-retention active users from reputable sources, such as direct global placements on Sony smartphones, smart notifications, native assets, dependable SDKs, and more.
• The most recent tracking technologies and anti-fraud techniques ensure maximum security.
• Performance-based solutions (such as CPI, CPC, and CPA) can help you fulfill your own KPIs and marketing objectives for user acquisition and revenue.
• A high level of campaign customization and delivery optimization to maximize results with complete control over the traffic sources.

5. Entravision:

Entravision is a global media firm that uses content and technology to connect people. As a global team, they collaborate with global advertisers and continue to develop products used by leading advertisers globally. It is a marketing technology firm that focuses on mobile apps and performance. The global leader in tailored strategic marketing for mobile apps, ad-tech firms, and brands. Their performance solutions achieve growth objectives by delivering outcomes.

Entravision’s mobile growth professionals have many years of experience and are dedicated to creating success for their clients. Their omnichannel portfolio comprises, among other things, social media, media purchasing, programmatic, branding, and CTV, all of which aim to increase app user acquisition and engagement.

Entravision provides a smart solution to improve CPI and CPA, with a dedicated interdisciplinary team overseeing and optimizing inventory to achieve the highest possible user quality. Performance and large-scale fixed costs are synonymous with Retravision. From the click to the action, they provide complete transparency.

Ideal for new advertisers searching for results with a set budget and who need to expand volume quickly.

6. Double via Latam:

Doble Via Latam was founded in 2004 with VAS services, and in 2011, in response to the needs of advertisers, we launched a mobile advertising business. They have extensive international experience in the mobile and video advertising industries.

They address the needs of all our customers by supporting over 50 platforms and 3000 applications. They collaborate with carriers, brands, agencies, and developers to recruit and keep customers who rely on them. They have access to the most exclusive market offers. Aside from having its own traffic, which distinguishes them, they collaborate with the industry’s most well-known RTB, allowing us access to the quantities necessary by its customers.

Their global network allows them always to anticipate their customers’ supply and demand demands. The platform never fails to impress its users at any cost. 

7. AdLib DSP:

Everyone can benefit from AdLib’s premium DSP. Reach out to your target audience through the world’s most popular websites, apps, and streaming platforms. There are no contracts. There are no minimums. Most marketers struggle to gain access to premium programmatic advertising networks due to high entry barriers and complications that need a significant amount of time and money.

AdLib eliminates these restrictions and complications, allowing you to effortlessly build up and deploy successful programmatic campaigns across all media. You can benefit from AdLib’s premium DSP as it helps you reach out to the audience you have in mind for your business. This audience can be from every site on the Internet and will help you gain the impressions or views you want. 

8. MASS powered by Affle:

MASS is one of the best self-service Ad Networks that provide powerful technology solutions that change the way organizations see user acquisition and propel your app’s growth to new heights. They are a unified audience platform that enables mobile advertisers to acquire high-quality consumers at scale by utilizing directly integrated publishers, programmatic platforms, and relevant app recommendations. They enable publishers and advertisers throughout the ecosystem to create additional growth by linking them with modern-day customers, resulting in sky-high profitability.

Their team of app marketing and programmatic professionals will guide your company through the ad-tech maze with best-in-class solutions that will help your app thrive. They claim to use cutting-edge technology and science to create genuine connections with customers across their journeys, increasing conversion, engagement, and acquisition.

MAAS, which is based on four pillars, focuses on high business outcomes and downstream KPIs in addition to app installs.

mDMP

Consumer intelligence platform that collects insights from over 2.5 billion connected devices worldwide uses powerful AI/ML algorithms to draw insights, and powers highly actionable recommendations in the backend. Their mDMP offers over 40 pre-defined categories and 100+ user personas across many locations.

mKr8

Best-in-class creative optimizer for creating eye-catching ad units that increase conversions.

mAmplify

To diversify user reach, a variety of supply channels such as prominent applications, programmatic ad exchanges, OEMs, influencers, and social media are used. Thanks to their unified platform, advertisers can control their expenditure across multiple channels using a single interface.

Dashboard for mInsights

A consolidated dashboard for granular reporting across several publications and platforms. Their professional teams use a managed service model to recommend highly relevant supply channels and optimize them toward the advertiser’s desired goals.

9. ClickAdilla:

ClickAdilla is a high-tech self-serve ad network platform with anti-fraud and anti-spam algorithms that generates quality traffic. Advertisers and publishers can use the network’s services.

Creating an ad campaign requires simply a few clicks – a user-friendly personal account is highly intuitive, campaign moderation takes up to 10 minutes, and the support team is available 24 hours a day, seven days a week, to resolve any concerns. Every day, ClickAdilla delivers approximately 4,5 BLN impressions to its users across 240+ GEOs, including Tier 1. Every day, they deliver traffic to over 15,000 clients.

For Advertisers

• Personal accounts are offered in five languages: EN, ES, DE, RU, and JP.
• 13+ advertisement formats;
• Over 4.5 billion users each day in 240+ countries;
• Premium traffic across all major verticals, including both adult and mainstream traffic;
• There are several ways to buy traffic: self-serve, API, RTB, and XML.

For publishers:

• Individual pricing
• Payments are made twice a week
• Controlling the frequency of impressions
• Unique scripts
• Format combinations that are profitable.

10. Zoomd:

Zoomd is a publicly traded company on the Toronto Stock Exchange Ventures with global offices in Canada, Brazil, South Korea, Singapore, Israel, Mexico, and Bulgaria.

Zoomd is committed to assisting advertisers and publishers in meeting their key performance indicators (KPIs) by providing a unique, performance-based advertising platform. The Company’s User Acquisition platform aggregates over 600 media sources into a single dashboard, including Google, Facebook, TikTok, Samsung premium inventory, and many more.

Zoomd’s new self-served, license-based, SaaS model of the user acquisition platform enables advertisers of all sizes to easily access, administer, and analyze all user acquisition campaigns from a single dashboard. The new platform’s primary goal is to help advertisers spend their advertising money more efficiently and effectively. The network advertises on a variety of premium media channels, including Facebook, TikTok, Instagram, Twitter, Snapchat, Twitter, Apple Search, and Google, with each channel already including built-in methods to avoid ad fraud.

Campaigns across all channels can be handled clearly on the single dashboard, removing the need for advertisers to manage campaign operations independently for each media channel, potentially saving time and money. Furthermore, the platform gives advertisers insight into all media channels’ ad purchasing and placement processes. It optimizes it by delivering suggestions and automated guidelines on how to reallocate money based on campaign performance.

11. Samdex:

Entravision owns Smadex, a worldwide media company committed to engaging audiences through content and technology. As a global team, they collaborate with global advertisers and continue to develop products used by leading advertisers worldwide. Smadex’s data-driven programmatic platform gives audience analytics on the go, allowing you to optimize your campaigns by focusing on bringing in the correct users.

You improve reach and flexibility with Smadex. They run AI-powered programmatic campaigns across channels, formats, geos, and business verticals to increase conversion, user acquisition, and engagement. In addition, For brands, the consequences of attribution fraud can be costly and serious. They take the traffic that passes through Smadex’s pipelines very seriously. Their publishing partners collaborate with them to ensure the safety of traffic while they regulate each impression with their validation partners.

Smadex’s programmatic solution enables marketers to reach millions of people worldwide by offering:

• Collaborations with leading ad exchanges.
• Integrations with top data, brand safety, and anti-fraud partners to assure their campaigns’ compliance, size, and efficacy.
• For managed and self-served clients, a cutting-edge platform with app-level reporting.

Smadex’s strong dedication to industry openness, brand safety, and fraud prevention has earned them widespread acclaim. Smadex was recently recognized by measurement company Kochava as the best-in-class DSP for fraud-free installs and received IAB Gold Standard Certification and the Good Practice Principles from industry-owned media auditor ABC.

12. AdsCompass:

AdsCompass is a global ad network that allows webmasters, marketers, media buyers, and ad networks to collaborate in a mutually advantageous manner.

With Ad Exchange and Self-Serve Platform, they offer all of their partners a variety of ways to collaborate. They currently deal with over 200 GEOs that are focused on the most popular ad types: Push, In-page, Native, Pop, and Calendar.

You can buy traffic directly from AdsCompass using SSP. 

They give flexible targeting options for your campaign based on geos (ISP names and providers), operating systems (OS), and browsers (with the option for version targeting). With a minimum deposit of $50, Adscompass can give you traffic from direct publishers and push traffic from its subscriber network.

Features

• Self-Serve Platform
• High-quality traffic
• A great number of direct publishers
• Accurate Ad targeting
• The minimum deposit is $50

13. Start.io:

Start.io is a mobile marketing and audience platform that enables mobile app developers and marketers to leverage AI-powered technologies to improve the efficiency, effectiveness, and precision of mobile marketing and audience targeting. Their platform generates accurate audiences at scale by leveraging over 30 billion events per day. Their end-to-end, integrated platform enables mobile app developers to handle monetization difficulties by providing scalable mobile audience growth and media buying for advertisers.

For Publishers

Start.io provides monetization solutions for mobile publishers, allowing them to earn large eCPMs. For publishers, various account settings are offered to maximize revenue. Publishers can do this on their own or with the assistance of dedicated account managers.

A Partners Platform provides publishers with immediate access to offline marketing, allowing them to get started quickly. Start.io supports development tools and engines such as Android, iOS, Unity, and Cordova. A publisher dashboard pulls down revenue data into the following metrics:

• eCPM
• By app
• Country by country

There is also the option to export daily, weekly, or monthly performance reports.

For Advertisers

For advertising, Start.io identifies users who are interested in each unique product. They employ programmatic targeting, smart data, and other innovative methods to target important web users.

They feature a self-service platform for building and launching mobile campaigns quickly and efficiently. In addition, they provide a managed platform for large-scale advertising.

Other characteristics include:

• Native advertising units
• Complete data insights
• Animated and interactive Ads

14. Clickadu:

Clickadu is a multi-format advertising network with a presence in over 240 countries. Their goal is to give advertisers and publishers a Self-Serve Platform for initiating, administering, analyzing, and monetizing campaigns and maximizing income. They are continually creating new tools for more efficient work.

For Advertisers

• Every day, direct publishers receive 4 billion impressions from all around the world.
• There are seven different types of advertising formats: banners, popunders, in-page pushes, instant texts, video pre-rolls, and SKIMs.
• A cutting-edge Multi-DC platform that reduces inconsistencies.
• A platform for SSPs to provide campaign transparency and automation
• Narrow your search (state, city, mobile ISP, OS type/version, browser version/language, and so on).
• Filters for bots and fraud

For Publishers

• CPMs of up to $4
• Clean feed (we’re working on it with our policy constraints and multiple levels of monetization).
• Fill rate of 100%
• Weekly payments with no hold through PayPal, Webmoney, Paxum, and Wire Transfer
• A referral program that pays you up to 5% of the money generated by publishers that sign up through your referral link.

15. Smaato:

Smaato’s digital ad tech platform is an all-in-one omnichannel monetization solution, self-serve monetization solution, and free ad server. Smaato gives publishers unprecedented control over monetization. Publishers can provide their own data and manage all inventory in one location. Marketers gain access to the highest-quality inventory, allowing them to reach consumers worldwide and on any device. Smaato is headquartered in San Francisco and is a subsidiary of Verve Group, a Media and Games Invest (MGI) company with offices in Hamburg, New York, Beijing, and Singapore.

For Publishers

Publishers who use Smaato have access to the Smaato Publisher Platform (SPX), which includes a wide range of targeting features and functionality that allows them to optimize their mobile properties in one place. Publishers can use this omnichannel ad platform to do the following:

• Private marketplace transactions and favored deals
• Run internal advertisements
• Multiple rules should be used to allocate traffic.
• All essential metrics, including CTR, fill rate, and more, are available through a single console.
• Select from a variety of configurable integration options.
• Gain access to over 450 demand partners globally.
• Manage complete pricing control
• Get SDK mediation
• Use the reporting API.

In addition to typical display ad units, the Smaato platform supports OTT and CTV, native advertising, interactive video, and incentivized video.

For Advertisers

The SDX connects DSPs, agencies, and advertisers to over 90,000 app developers and publishers of the Smaato Demand Platform (SDX). The platform enables these demand partners to buy omnichannel inventory precisely and target customers based on the following variables:

• App
• Country
• Type of connection
• OS
• The ID of the device
• Adspace
• Format of advertisement
• The data center
• Publisher
• GPS information

SDX includes a data visualization tool for extensive analytics, allowing advertisers to optimize their digital advertising expenditure.

To Sum up:

In a Nutshell, Self-serve advertising is a medium that enables an advertiser to establish campaign requirements and purchase digital ad inventory without dealing with a sales representative or a publisher.

However, the options for self-service ad networks are numerous, which means that one may discover their ideal solution. Before you join any network, be sure it meets your goals. We have compiled a list of the best self-service ad networks for you. You can now choose the one that best meets your requirements.