Social media is the go-to option for businesses today to create a unique brand. However, the market is saturated with businesses posting pictures, quotes, and other relevant content. Thousands of Tweets, Snaps, and Instagram posts are going up every moment. What makes you think that yours will truly stand out from the rest of the competition? You would require a robust strategy for your social media marketing. This way, you can leave a positive impression in the minds of your target audience.
With the help of this article, you will learn how to create a bulletproof social media strategy in just five steps. It will give you a better idea of the steps you need to take to succeed with your brand’s marketing efforts. Not many people have a clear idea of where to start when building a social media strategy, whether making a brand online or social marketing.
1. Start By Auditing Your Current Marketing Strategy:
Often, people are excited to start and completely revamp their marketing strategies. However, they always need to remember the things and steps they took in the past. It is imperative to take time and reflect on the insights from your previous strategies to figure out what is working and what is not. The overall task of examining past strategies feels overwhelming, which is why many people ignore it. However, you should ask yourself a few things:
- Who is your target customer?
- What is the most valuable channel?
- Which platforms are not working out for you?
- What strategies are your competitors trying?
2. Set Clear KPIs For Your Social Media Marketing Plans:
Once you have a clear idea about past mistakes and strategies, it is time to move forward. But before doing so, you must set clear KPIs (Key Performance Indicators) and baselines. Ensuring that you are in the right direction with your trading efforts is vital.
You can set the baseline according to your company’s needs, such as changes in followers, daily mentions, etc. Setting clear goals and KPIs will set a benchmark you must achieve in a specific timeframe. It will help you develop the relevant strategies to make the most out of your efforts.
3. Break Down Goals And Assign Them Accordingly:
Do you have some achievable goals but aren’t ready to accomplish them? You need to break down your goals into prioritized inputs and traceable metrics. This way, you will save yourself from throwing random ideas at your team with nothing to gain.
In addition, it also becomes easy for you to assign the task to your team members. You can give the task to the person with the skills and qualifications to do it. Delegating the work will ensure it gets completed on time.
4. Have a Posting Calendar To Achieve Those Metrics:
Now that everything is ready and set to go, you need to have a clear posting schedule. You need to know the right time to post on different social media platforms. This would require research to determine when your target audience is the most active throughout the day.
Creating an editorial calendar with a clear idea about what and when to post is best. With a promotion workflow in the editorial calendar, it will allow you to make the most out of your efforts. You can then post content on your social media accounts according to the time.
5. Visualize Your Entire Plan:
The last and easiest step is to visualize your entire social media plan. This requires you to put everything you have come up with into a proper visual plan. As a result, it becomes easier for everyone to stay on board with the overall plan and to tell new people about it.
The first section of your social media plan should present the current strategy and baselines. Next, mention the high-level goals and metrics, while the third section should be about prioritized inputs, tasks, and experiments. The final section should have the content and experiment calendar. You can also have an additional section for supporting information.
With that, you have a clear idea regarding how to develop killer social media marketing efforts for your brand. Whether it’s creating a fantastic Instagram post or going viral on TikTok, it all starts with a robust strategy. It’s important to note that a good strategy goes a long way and will bear fruit both in the short and long term. Countless brands have leveraged social media and used it as a turning point in establishing a successful business. You never know; yours could be the next one.