Do you know where to post advertisements for your app?
There is no denying that we live in the mobile industry. In 2022, it seems that everything will be moving in the mobile trend.
In actuality, mobile devices account for almost 52percent of the overall of all Internet traffic worldwide. That is more than twice as much traffic as just five years ago.
Mobile advertising is increasing by these higher trends in data and with them.
Publishers and marketers have realized that to target customers effectively; they must use the networks and gadgets they employ most frequently. US consumers use mobile devices for 35 hours a week on average. Apps account for 92% of all mobile time.
However, as mobile apps grow, advertisers are no longer limited to mobile browsers for their advertising.
The total cost of in-app advertising is anticipated to rise to $201 billion in 2022 in the United States alone. It comes to an estimated $340 billion in mobile ad spending when you add mobile app store advertising to that amount. These numbers will be here in only 2 years. The increase from five years ago is more than 2.5 times larger.
Mobile ad networks make it possible for these advertisements to appear. But there are a huge number of networks available. To put it mildly, deciding which is best is dizzying and challenging.
You can go about this in two different ways. You can use these networks for advertising your company, service, app, and other items by purchasing advertisements. Alternatively, you might charge for ad space on your sites. Perhaps you have an interest in both possibilities combined.
This comprehensive guide about mobile app networks will be helpful to you despite your particular circumstances.
What is Mobile Ad Network?
There are two main components to the mobile advertising market: supply, which publishers provide, and a supply-side platform (SSP), which combines mobile inventory from tens of thousands of publishers. In contrast, demand is provided via a demand-side platform (DSP), which enables advertisers to run mobile ads on publishers’ computers or mobile inventories.
As a result, a mobile ad network’s role is to act as a connecting point between these two points along the production chain, facilitating the movement of inventory between supply and demand directly or through the resale or re-broking of existing inventory.
Ad networks essentially take accessible inventories—that is, ad spots—from a publisher and sell them to businesses and developers of mobile apps who want to monetize or expand their offerings. Rather than needing to get in touch with publishers one by one, they have access to a directory of several important publishers.
In this approach, leading ad networks to assist advertisers in increasing their purchases by giving them a complete overview of the broad and complicated digital scene and providing effective monitoring and reporting assistance for the effectiveness of advertising campaigns.
The transmission of mobile traffic and the provision of performance statistics are just two examples of publisher dynamics. Ad networks frequently create ad creatives when an advertiser’s expense is significant.
Ad networks, for instance, can considerably boost the effectiveness of marketers’ advertising campaigns and boost their revenue through video commercials.
The essential thing to remember is that picking the best mobile ad network for your campaign will guarantee that you obtain the proper advertising choice that generates income by displaying pertinent ads that are valuable to your target audience.
Why Should You Advertise on Mobile Apps?
The speediest type of mobile advertising presently offered is in-app marketing. Over $118 billion is expected to be spent on app install advertisements globally in 2022, a 23% increase from the previous year.
The in-app environment is an efficient way for advertisers to grab customers’ interests and persuade them to watch and engage with their advertisements since mobile applications provide a much more dynamic and engaging environment than the mobile web.
How do advertising networks operate?
Let’s glance at how mobile ad networks normally operate now and recognize the many classifications and tiers that define a smartphone ad network before we begin analyzing the popular smartphone ad networks.
Mobile ad networks are made to purchase and sell stock from different mobile publishers, fragmenting this inventory depending on demographics and selling the categorized impressions to advertisers searching for identical impressions.
Mobile Ad Types
Therefore, you’ve decided to run some adverts. That’s fantastic.
Yet not all mobile advertisements are the same. The main mobile advertising formats listed above are available for purchase or sale through ad networks.
The banner advertisements you see while surfing the Internet are identical to those on mobile devices. The primary distinction is that these adverts appear inside an app’s interface. Banners frequently advertise goods, services, or even in-app purchase promos.
Interstitial advertisements take up all of the screens. They come into view as users move between screens. The most crucial thing to remember when using this ad style is to ensure that you only show the advertisement once a user has finished the action or job. It would help if you didn’t interrupt someone working on something.
As an illustration, a gaming app might display an interstitial advertisement throughout levels rather than during gameplay.
Native advertisements blend nicely with the app’s interface. In contrast with something like a pop-up, the main point of this format is to make the advertisement seem more organic and far less irritating.
OfferWall advertising presents offers, as the title indicates. These deals are designed to increase participation. For instance, OfferWall advertisements that advertise further games produced by the same creator may appear in a mobile gaming app.
It’s quite obvious what this means. The average length of a video advertisement is under 60 seconds. There are two primary categories of video.
- Videos that are broadcast through an app and played within video content.
- Videos are played on a website and then streamed to an app.
Two years ago, the United States invested $16 billion in mobile video advertisements, according to eMarketer. By 2022, that amount is expected to reach $25 billion.
Benefits & Drawbacks of Ad Networks:
Before selecting the best ad network for your company, let’s examine the idea’s benefits and drawbacks. This will let you choose from our list of the top ad networks on the market with greater knowledge.
- Access more people
- Publishers can attract a greater number of customers.
- Customized, focused advertising content
- Useful monitoring and analytics tools
- Modular pricing structures (e.g., CPC and CPM models)
- Administrative expertise
- It is not as effective as ad exchanges, which have access to a broader range of buyers and assist publishers in monetizing their inventory much more.
- There is less openness about placements and whose advertiser is purchasing ad space.
- There is no in-the-moment campaign optimization and analysis.
- Prioritizing price negotiations overestimating the genuine worth of demand
Models for Mobile Advertising Businesses:
Users can choose from various business models all mobile ad networks offer to operate their advertising campaigns. Examine the different ad campaigns that a network offers before making a choice. The five main categories are CPM, CPC, CPI, CPA, and CPV.
The greatest strategy for developing a publisher is CPM because it allows publishers to profit every second an ad appears in an app or website. Furthermore, publishers can foresee revenue if their visitors are predictable and steady. Advertisers are charged using the same approach each time an advertisement is displayed 1,000 times, or “a mile.”
Advertisers pay for every touch on their mobile ads under the CPC model. By employing this strategy, publishers face the danger of delivering lots of unpaid ad impressions and so losing out on money.
Advertisers are only charged under the CPI model when a click on an advertisement results in the genuine installation of a mobile application. The cost-per-install indicator is crucial for mobile app marketers to monitor since it reveals the cost of attracting new clients.
An advertiser is charged for a certain action a user performs within an app promoted on a mobile ad network. This is a more sophisticated version of a CPI. Publishers have more chances to monetize their inventory thanks to CPA, which enables payment for particular actions like in-app purchases, subscriptions, sign-ups, etc.
The greatest users of this technique are marketers running video ad campaigns. According to this business model, advertisers get charged each time their mobile video advertisement is viewed.
Ad Formats for Mobile:
It is possible to advertise in-app using some conventional methods. Consider the kind of adverts the business offers before selecting an ad network. To learn more about selecting the ideal ad type and size for your app or website, read our guide to mobile ad sizes.
Among the options are:
Full-screen advertisements known as interstitials cover the host application’s interface. In a smartphone game application, they are typically utilized to display an advertisement between various levels and between separate app panels.
The interface of an app may have static or moving picture adverts called “banner ads.” They typically promoted third-party goods, additional tangible or digital products, or the capability to increase an app’s features.
Native advertisements are text or video ads that seamlessly blend into the style and appearance of the app interface in which they are shown. Native advertisements’ main idea is to replicate an app’s user experience to be less intrusive than other ad types.
OfferWall ads are generally represented within such a smartphone app that allows end users a variety of deals to connect with. They can be engaging or static. Mobile games are the industry in which OfferWall ads are most frequently utilized. Here, they are utilized to promote games from different developers or third parties.
Ad Networks for Mobile Advertising in 2022 and 2023
The list of the Ad Networks for Mobile Advertising in 2022 and 2023 is following:
- Google Marketing Platform
Are you looking for the best mobile ad network? If yes, then Push.House is all you need. The network has a large subscriber base in over 180 countries, which is more than enough for all your advertising needs. Push.House provides a simple yet powerful dashboard from which you can create and manage all your ads.
All the statistics are shown in real-time, so you always get precise data about your campaigns. This, along with a wide range of targeting tools make Push.House a great ad network for anyone looking to run Mobile Ads.
Another Push.House’s feature is that you can easily run ad campaigns for your mobile offers and find the target audience without spending a fortune on the traffic, as Push.House provides competitive prices for their high-quality traffic.
In addition to that, Push.House provides advertisers with different ad formats, retargeting and custom audience tools to fine-tune any campaign to your exact need. All in all, if you want to run ads on Mobile devices, Push.House should be the first choice to consider.
One of the best Mobile ad networks for publishers, Partners.House, was founded in 2019 and is now the first choice of all well-known publishers. It is headquartered in Slovakia and has been made in a very simple way allowing you to get your website monetized by using push notifications. So, basically, here is your chance to monetize your website and earn a passive monthly income if you’re looking for one. Over 90 million active push subscribers from various counties are part of Partners House which is genuinely the best for all the publishers out there. More than 180 countries have the access to Partners House and make the full use of it.
Partners.House offers subscribers 100% ad delivery and also happens to monetize 180+ GEOs. It comprises of a universal push subscription code and a multilingual landing page. Not just that, it also requests for additional landing pages. They have an advanced system to offer you that enables you to give your clients targeted push notifications and pertinent advertisements, increasing conversion rates and generating a larger revenue stream. Their goal is to become market leaders by bringing the best they can to the table, for the publishers that they work with. They constantly strive to introduce new features to help their publishers grow their companies more quickly by increasing traffic, leads, and, of course, sales. If you’re a publisher and have still not thought of partnering with Partners House, you’re certainly missing out since it has everything you need for you! In addition to all of its features, it has a fraud-prevention system that makes sure to identify and eliminate any unusual or fake traffic, such as fraud or bots.
They have a revenue-generating strategy, Revshare to offer you. You will be asked to enter your name, email address, and password upon signing up. The remaining selections are up to you; they are not required but these must be filled out no matter what to get started.
- Founded in: 2019
- Headquarters: Slovakia.
- Allowed countries: Almost all.
- Minimum Payout: $50
- Payment Methods: Web Money, ePayments, Bitcoin, VISA, MasterCard, Capitalist, Yandex.Money, QIWI.
AdMob is Google’s mobile ad network and the mobile version of Google AdSense. AdMob is a wonderful starting point if you’re new to ad marketing because it’s easy to understand. Use interactive media, text, photos, video, or other formats to promote with AdMob. And the best part is that you can pick the type of advertisement you want to run. To help you earn more money, every ad is specifically designed to show adverts for your app.
Ads can be placed automatically employing artificial intelligence, which only requires you to add one line of code to your app. Alternatively, you can choose and put the adverts manually anywhere you wish. If you want to connect to other mobile ad networks, AdMob provides ad conciliation. Additionally, you may connect to Google Analytics to monitor the effectiveness of your campaigns.
If you’re doing online campaigns, it also syncs with Google AdSense because it’s Google. This ad network offers novice and experienced publishers options to increase your revenues. However, AdMob has restrictions on where ads can appear, such as that only one can be seen at once while surfing.
Unity is the best option to include advertising in your mobile game. The purpose of this platform is to use video advertising to monetize mobile games.
All game engines, like Adobe Air, Marmalade, and Corona, as well as the iOS or Android operating systems, are accessible with Unity advertisements. Your consumers can make purchases inside your app by setting up in-app purchases.
CPI or CPM campaigns are available. Additionally, they promote banner, video, and interstitial ad formats. However, Unity advertisements can be configured to function with plugins from SkyRocket, MoPub, or other media firms. To ensure that the proper viewers are always reached, you can specify your target demographics by connection, nation, or operating system. You’re almost certain to reach your target demographic with over 35 million players across 128 countries.
The simple dashboard gives relatively close reporting, allowing you to see how effectively your ad campaigns function by the hour or day for monetization of the most successful app.
One of the biggest independent mobile ad networks, InMobi enables you to target clients worldwide. You have access to all the resources you have to monetize your apps according to this firm’s ability to manage mobile and online promos. InMobi has created a new method of focusing on people known as appographic targeting. By using appographic targeting, it is more probable that consumers will be introduced to the media and apps that they’re most willing to utilize. A user’s screen might see advertisements for hotels and travel services if they use an app to reserve a flight, for example.
InMobi supports Android, iOS, and mobile web and offers CPC and CPI ad campaigns. Banner, native, video, rich media, and interstitial are among the ad formats that are easily accessible. Choose your key demographic based on attributes like carrier, time, operating system, operator, nation, channel, or device to ensure that your ads are always shown to the most relevant audiences.
If you’re interested in reaching people outside your own country, InMobi has marketplaces in the US, the UK, South Africa, Japan, Europe, India, and Kenya. They also provide a mediation platform if you wish to deal with different ad networks, albeit the other networks you can utilize may be restricted.
In addition, InMobi provides publishers with demographic bidding, ad mediation, and in-app monetization. Additionally, it works with display, native, and video ad formats for mobile inventory. It collaborates with significant publications like ABC, TMZ, BlackBerry, Pandora, and Wattpad.
Facebook ranks as the second-best mobile advertising network for attracting loyal users to non-gaming apps. Ad networks typically did better at attracting users to non-gaming apps than to those for games. Facebook is among those ad networks challenging to knock off the top. Its extensive targeting capabilities and the variety of ad types available for app advertising mostly account for its growth. The following ad formats are available to Facebook app marketers such as; Native ads, Interstitial ads, Banner ads, Rewarded video ads, and Playable ads.
We can say that in the world of online advertising, Facebook is another titan. The targeting choices set Facebook Ads differently from the competition, such as location, Gender, Age, Device, Operating system, Operating system version, Language, and Interests. Facebook is unmatched regarding the specificity of these target possibilities, which explains why it comes in at number one on our ranking of mobile ad networks.
You may reach out to mobile users via the Android, iOS, and web platforms. Facebook advertising forms include video ads, banners, carousel banners, and slideshows. The advertisements are displayed on the mobile site and through the Facebook app, Messenger, Instagram, and Audience Network. The Facebook Ads platform allows marketers to launch CPI and CPM campaigns.
In 2014, Yahoo purchased Flurry under Marissa Mayer’s leadership. A developer or business may manage an entire collection of applications spread across many application stores and platforms because of the statistics feature of Flurry, which is genuinely unique to them.
Additionally, the funnels’ specific consumer conversion data are tracked. The data you collect can also be categorized, for instance, by dividing paying users from free users. Flurry, a recognized member of the Yahoo Developer Network and their App Publishing, has a lot of potential for big income because of its robust analytics tools.
In terms of app analytics, Flurry is a leader. They track conversion data into categories, such as the proportion of free app users vs. premium app users. You can make useful points utilizing Flurry if you have the perseverance and want to experiment and optimize your advertising efforts continuously.
This choice is ideal if you wish to experiment with several advertising efforts to get the greatest results.
AdColony is a mobile app advertising platform created by and for app developers. For video commercials, it provides Instant-PlayTM HD video, AuroraTM HD Interactive video, and other playable technologies. As a result, it increases user engagement with mobile app ads by displaying only top-notch advertising material.
AdColony is a company that specializes in mobile video advertisements. It uses the CPM business model and is compatible with iOS and Android operating systems. AdColony distinguishes itself from other networks through the quality of its video advertisements. AdColony has gained popularity among advertisers and publishers by providing HD movies and rich media formats.
Around 65 designers and developers are focused on making video commercials stand out. AdColony has received over 20 accolades as a result of this achievement. This platform enables mobile users to be targeted based on demographics. AdColony reaches over 1.4 billion mobile consumers.
Snapchat seems to be another social media platform that has achieved attracting top-notch app users. The ad network excelled at supplying visitors with non-gaming apps. The fact that Snapchat’s customer base is expanding is one of the causes of this. The advertising network surpassed 280 million users in the first quarter of 2021. With this milestone, the total of Snapchat users on Android has finally overtaken those on iOS (The Verge).
Here is a quick recap of how Snapchat advertising functions. You can select one of two marketing objectives when starting an app campaign on Snapchat: installing apps and increasing app usage.
The Snapchat Ads network supports CPI and CPC campaigns for iOS platforms. A few additional distinctive forms are just available on Snapchat, like filters and lenses. Every day, 186 million people transmit 3 billion photos.
Therefore, if you’re looking to advertise to younger audiences with interesting video advertisements and other ad formats, this network might be worth your consideration. Depending on user demographics, audiences that look like them, and preferences gleaned from what they watch, share, and purchase on Snapchat, you can select from 300 audiences.
Twitter advertisements can be a useful tool for increasing app downloads or re-engaging consumers. Of course, it’s also important to keep users after installation. Twitter was ranked in the same position in the previous Index, but for Android and iOS combined. However, this time it was just visible in Android ranks.
Do you have any questions about how Twitter advertisements work?
App Cards are the name of Twitter’s app advertising ad style. There are two variations of the ad format: image app cards and video app cards. Users can preview an image and read app reviews with the help of these advertisement formats. They can launch and install the software directly from the timeline in addition to that.
Last but not least, Twitter Ads provide a variety of bidding choices to maximize your app campaigns’ return on investment:
Price per app Click bidding involves placing bids and paying for each app click.
Bidding on installs but paying for clicks in an auction that has been optimized.
Smaato is a fantastic mobile advertising platform for both publishers and advertisers. You will be able to sell ad space considering that there are almost 10,000 publishers and 90,000 advertisers (or buy it).
Use the Smaato Publisher Platform (SPX), which generates super auctions, to benefit from real-time bidding (RTB). This enables you to locate the advertisers who might offer the highest rates to promote your mobile app. You may receive the most profit on an impression-by-impression basis and higher-paying eCPMs by participating in those genuine bidding fantastic bargains where you can discover where the greatest impression desire is.
Video, interstitial, banner, interactive, and incentivized advertising are all permitted on Smaato.
The Smaato Publisher Platform can utilize Dynamic Demand to optimize demand sources effectively. Additionally, users have the choice to moderate additional ad networks with SDK support.
TikTok is a well-known top competitor that has maintained its place throughout most rankings. For non-gaming apps, it is very effective. TikTok barely reached the fifteenth spot in the retaining rank list, but it ranked third in retaining volume. This occurred because the percentage of non-gaming app installs on Android smartphones increased by 130%.
This is how TikTok advertising operates. You can pick between a lifelong expense or a regular budget when starting a campaign on Tiktok’s advertising platform. It offers demographic and interest targeting like most ad networks do. To locate users most likely to download your app, you may develop bespoke and copycat audience members.
Last but not least, TikTok offers clients various ad formats to keep their audience interested, such as advertisements that take over a brand, augmented reality content with a brand, video advertisements in-feed, hashtag competition, and influencing material.
MOLOCO held the same place in the last Retention Index, although the list included Android and iOS data. It just appeared on the list for Android now. The smartphone advertising platform MOLOCO uses machine learning to increase the number of app downloads. Additionally, it aids in in-app monetization and user retention.
A platform for real-time bidding, called Moloco Cloud, was just introduced. This platform’s key attributes are automatic campaign optimization, Limited traffic from ads tracking, centralized campaign administration, transparency of data, and specialized campaign models (CTR, ROAS, app installs, in-app events).
This platform can access more than 90% of mobile platforms worldwide because of its integration with Google Cloud.
Appnext achieved a retention ranking in the most recent Retention Index for the first time. It reached the top five Android apps this time after moving up a few spots.
Are you unfamiliar with this advertising network?
Here is the essential information you need to know about it. A smartphone discovering platform called Appnext enables both in-app and on-device discovery. It will let you endorse your software among 60,000 apps and handsets from Samsung, Xiaomi, and Oppo. All of this enables apps to reach more than 750M consumers globally.
This advertising network is excellent for recruiting new users, re-engaging existing ones, and boosting mobile purchases. Additionally, Appnext assists publishers in generating revenue from their mobile applications through the br, interstitial, native advertisements, carousel UI elements, and suggested apps.
15. Google Marketing Platform:
This platform’s success is hardly surprising, given that each of Google’s goods has always performed well enough on Android. Marketers can construct programmatic and video campaigns using Google’s Display & Video 360 (DV360) technology. The platform offers entry to a restricted display, video, and mobile inventory to enable this.
Several interface parallels exist between this demand-side platform and the Google Ads platform. After all, it is a product of Google. When it comes to campaigns, you must decide on a budget, target audience, campaign objectives, KPIs, etc. Unlike Google Ads Display Network, Display & Video 360 has a much bigger audience. It can access over a trillion websites because it is linked with over 90 other ad exchanges.
A further distinction is that whereas DV360 could reach premium inventory through direct partnerships, Google Ads is based on real-time bidding.
MobFox is an advertising network for publishers, app developers, and advertisers that allows you to monetize your apps. To operate with any advertising format, install the MobFox SDK. In addition to Unity, Cordova, AdobeAir, and GameMaker, the SDK is compatible with all key SDK-enabled networking and extensions.
You can configure targeting parameters like geography (narrowed by nation, region, city, or zip code), operator, a channel like IT, business, travel, entertainment, etc., and demographics such as age, gender, lifestyle, relationship, native language, and education.
You can target pre-defined behavioral audiences or design your own. The SDK supports all popular formats, including native, interstitial, banner, rich media, and video. Additionally, note the effectiveness of your initiatives with the thorough information Moat gave. To protect your app and users, GeoEdge offers ad authentication.
YouAppi assists businesses in scaling their smartphone acquiring and keeping approaches. The entire network is built on machine learning, which provides advertisers with customized targeting possibilities.
After receiving an advertisement for acquisition, users will also receive follow-up ads intended for re-engagement. Because of this, YouAppi allows you to perform CPI and CPA campaigns.
This advertising network supports both video ads and native ads. The systems for Android and iOS are also accessible.
It is impossible to determine which mobile ad network is the best Because each provides distinct and unique benefits. According to the requirements of their business, publishers will be required to take a decision.
You should seek out a mobile ad network that offers you high eCPMs, insight reports, and a variety of advertising styles. Consider becoming a publisher and advertising to increase the revenue from your apps. You can make money by renting out ad space in your apps. However, you may also promote your app by paying other publications for ad space, increasing user retention.
The networks on this list have a good reputation and manage monthly ad impressions in the trillions.
Whatever network you decide to use, keep in mind that if you’re not completely happy with it, you can always shift to another one. Due to the intense competition among these networks, switching between them is made as simple as possible by using incredibly simple SDKs to integrate.
If you are unsure about the optimal network to launch your app on, choosing to test between two or three different networks is also a wise choice.
Though selecting the best network for your application is not an easy task, maybe this list of the top mobile ad networks helps.
Stay tuned with us for more updates!