Instagram is testing its AI program that will assist influencers in interacting with their followers over DMs and comments by using the chatbot. The program is called Creator A.I.
Influencers already have so much on their plate that they don’t have time to directly interact with their followers. Now, this is not a matter of worry anymore as Instagram is reaching out to popular influencers for their test who will use Artificial Intelligence in their apps and engage with their fans.
Instagram parent company Meta is broadening its technology across and integrating AI technology throughout its range of products.
This program is still undergoing the early phase of testing. This program will imitate the voices of influencers and respond to their fans according to their talking style and voice.
Instagram wants to help content creators that will interact and chat with their followers on their behalf.
Now, it is the next big investment that Meta is going to make as it has already made significant investments in different Artificial Intelligence projects.
Due to the payments based on performance and updating reels, Meta gained the trust of the creator community.
The creators who have a large fan base might like this Creator AI who needs to manage the interactions with their large number of fans.
There is no exact information about who will be the part of Creator AI test because of the non-disclosure agreements that they signed. And Meta also refused to say anything about this report.
Instagram is informing different agencies about it as it was mentioned by people who are involved in these discussions. However, it is not clear whether the program will be available to everyone or not.
This AI will learn from the provided data of the content creators including Instagram posts, Direct messages, Comments and Reels, and Instagram Stories’ audio. Most of these messages will be sent automatically.
Furthermore, creators can also add a particular phrase to give replies to their audience.
Many influencers use the automated response tool to respond to their followers’ messages on their Instagram. One of the companies is School of Bots which sells AI chatbot programs to influencers who want to give automated responses to their followers.
Although this response would be robotic, however, creators can add a personal touch to their response.
With this AI program, creators have loads of time to interact with their audience in their DMs and comments.
Meta already does a lot of experiments with AI avatars, and this recent test is not their first experiment. Last year, Meta collaborated with several celebrities and introduced the 28 chatbot characters.
Although Bot got their ordinary name, they have a great resemblance with their respective celebrities. Like, Bots have ordinary names like Zach and Coco, and they are the exact copy of Mr Beast and Charli D’Amelio.
Meta used its large language model called Llama and trained chatbots to imitate their inspirations.
Few creators are pessimistic about their automated interaction with their audience. Because they are worried that the chatbot might say those things that they do not mean. Many influencers are also hesitant because of their genuine interaction with their audience which makes them successful on the platform as it will harm their reputation.
Meta is competing with big tech companies like Google, Microsoft, and Open AI to improve its technology for its different platforms. Meta is investing a million dollars to get the influencers. Mark Zuckerberg wants to make their platform an outstanding one for creators so they can earn from it.