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Twitter is getting ready to launch a category for short videos similar to TikTok and Reels.
Twitter said in a blog article that it is revamping its video player. As well as will also include a new Discover tab, which will display a selection of the best films uploaded on Twitter. The business claims these additional features offer a fresh watching experience and recommend interesting films to consumers.
The ‘interactive media viewers’ capabilities in the iOS Twitter application will reportedly begin to roll out over the next days, according to Twitter. IOS and Android customers in the chosen countries may access the “Explore tab.”
Immersive media viewer
Videos may now be fully viewable with just one click, giving you accessibility to the video content experience. You can get there by clicking on a clip in the Twitter application. And then scrolling up to see more video content after the video has started playing in full-screen mode.
To leave the viewer and return to the original Tweet, tap the back button on the upper left side.
There will soon be a new Explore tab.
Users may now quickly locate other videos in addition to Searches and Tweets, as well as the latest video player. The most well-liked videos that will upload on Twitter may be seen by opening the Explore page.
Individuals in specific nations may also use iOS and Android applications to access this function.
In contrast to these modifications, Twitter has also begun testing with a few other fresh features. Also includes giving a select few individuals accessibility to the number of normal tweets’ visits.
Until now, videos on Twitter considers a component of tweets. Thus this is a significant move. Videos will now provide all users with novel perspectives. Thanks to the “Immersive Media Viewer.” Additionally, it wouldn’t be a shock if Twitter soon gets a tab only for videos.
Twitter started developing a TikTok-like video stream in December to provide customers with a more customized Explore page. With a “For You” option and full-page video stream, Twitter converted Explore webpage into a test version of itself. Twitter isn’t aiming to replace the whole Explore page with a feed similar to TikTok with the adjustments revealed today.
Company’s Strategy
The company’s strategy for a stream that resembles TikTok is relatively bearable. Particularly in light of the fact that it isn’t imposing on people immediately like the prior test of a TikTok-like video stream. Customers who prefer scrollable video feeds may obtain the immersive view if they’d like to. While those who don’t want one can decide not to launch the viewer.
However, the development of functionality that is a copycat of one on another network is not something everyone enjoys. Instagram discovers this the hard way when, a few months earlier, a TikTok-like full-screen home feed was implemented; it was virtually forced to pull it back in response to a huge user reaction. It’s conceivable that Twitter is choosing to offer a more controlling interface regarding scrollable video streams to prevent a similar issue.
